ABOUT THE TEAM AND ROLE

theSkimm’s Growth Marketing team is a group of fast-moving, data-driven, and creative thinkers who drive growth and engagement across all TheSkimm’s platforms and products. The Loyalty Program Manager will be a vital member of our Growth Marketing team, helping to launch, enhance, and manage the loyalty program for theSkimm.

The Loyalty Program Manager will report to the Senior Manager of Lifecycle Marketing. We’re looking for someone to manage the Loyalty Program, from initial launch to day-to-day management and triggered journeys, program strategy, execution, testing, optimization, and reporting. The ideal candidate is experienced with loyalty programs, highly organized, and has exceptional attention to detail and strong communication skills.

WHAT YOU'LL BE DOING

• Support the rollout of our loyalty program across our product channels, oversee and implement user communications, and work cross-functionally to update stakeholders.
• Manage, execute, and enhance all aspects of the loyalty program, including triggered user journeys, communication strategy and cadence, new user activities, benefits and rewards, customer service, legal concerns, and reporting.
• Develop strategy to grow program enrollment, increase retention, and minimize churn.
• Optimize the user experience and work closely with Consumer Insights on engagement surveys
• Create loyalty specific promotions and marketing campaigns, manage campaign and rewards calendar, ideate new ways to maximize engagement across owned channels.
• Deliver program performance reports and results. Collaborate with Data to determine key motivators, success metrics and KPIs, benchmark against competitors, forecast and identify areas of opportunity, and share top loyalty consumer behaviors.
• Coordinate with various cross-functional teams and Skimm verticals, and work with external loyalty program vendors.

WHAT WILL SET YOU UP FOR SUCCESS

• Requires 3-5 years of direct experience managing loyalty programs, email communications, and triggered user journeys
• Strong understanding of multi-channel marketing, customer segmentation, and consumer behavior analysis
• Exceptional project management skills
• Exceptional communication skills
• Ability to work independently in a fast-paced environment
• Passion for theSkimm's brand and products
• Experience with email service providers, SMS platforms, or other messaging platforms is a big plus!

WHAT WE OFFER

• Comprehensive insurance plans, commuter benefits and 401(k) starting on your first day
• Competitive salary & equity packages
• Flexible vacation policy and generous holiday observances
• One Medical Membership
• Gym membership reimbursement
• Complimentary access to theSkimm’s growing suite of membership products 
• The opportunity to be part of a values-driven, hardworking and diverse group of people building a membership company that makes it easier to live smarter

ABOUT THESKIMM

theSkimm is a mission-driven digital media company giving millennial women the information they need to live their smartest lives. Since launching in 2012, theSkimm has become a trusted source for a community of millions of Skimm’rs by seamlessly integrating into their existing routines, fundamentally changing the way its audience consumes news and makes decisions. theSkimm's flagship product, the Daily Skimm, remains the fastest-growing newsletter on the market, and the company continues to innovate, finding new ways to Skimm everything from finance and careers to voting, wellness and downtime. theSkimm’s product suite has expanded to include two top-rated podcasts, “Skimm This'' and “Skimm’d From the Couch,” theSkimm mobile app, Skimm Money and Press Pause newsletters, a new virtual course series called SkimmU, and Skimm Studios for innovative in-house video and audio content. theSkimm’s first book, How to Skimm Your Life, was released in June 2019 and debuted at #1 on The New York Times Best Seller list. 

And we’re not done. By continuing to grow the breadth of theSkimm offerings in the life’s necessity categories and expanding our products across events, commerce, customized content and audio, theSkimm ecosystem will become the go-to resource for this generation -- and the ones that follow --  in the most critical areas of their lives. Join us!

This is a full-time role based in New York, NY.