Manager, Audience Development

| Greater NYC Area

Description:

Major League Baseball (MLB) is seeking a Manager, Audience Development for an immediate opening based in New York, NY. The position will manage audience development and off-platform distribution of MLB’s digital content efforts. MLB has many internal teams creating content for various O&O platforms, and this role will provide the opportunity to create a cohesive production and distribution strategy.


Responsibilities:

  • Drive the strategy for audience development, engagement, and growth both on and off MLB’s owned-and-operated platforms.
  • Integrate industry-wide KPIs, perform audits, and make recommendations for editorial and video content optimization.
  • Communicate with product, editorial, video, social, and various other teams to target challenges and creatively construct both short- and long-term solutions for requirements.
  • Increase audience with both SEO-driven evergreen content as well as promotions for real-time special events coming from live coverage and search.
  • Evaluate opportunities for creating content and grow partnerships through collaborative initiatives for distribution, such as Apple News and AMP.
  • Manage various SEO and keyword research platforms and technical tools and oversee testing, collection, and accuracy.
  • Serve as the main point of contact for leaders and executives, organizing trainings and recurring updates and presentations.

 Skills:

  • 1-5 years’ experience in a managerial role at a news organization, creative agency, or other company, with extensive experience in engagement optimization of editorial, video, and product.
  • Knowledge of off-platform content and growth strategies and expertise in overseeing engagement metrics, distribution methods, and best practices.
  • An aptitude for content creation strategies of both video and editorial, and the ability to decide the needs of various channels and coordinate and execute the best possible formats for each.
  • Experience with SEO tools including SEMrush, Screaming Frog, OnCrawl, DeepCrawl, Botify, URL Profiler, Ahrefs, or similar tools.
  • Experience with database queries and analytics, including Adobe Analytics, Chartbeat, Google Analytics, Search Console, or similar web/video analytics tools.
  • Proficiency with data visualization tools, such as Microsoft Excel and RStudio.
  • Ability to multitask in a fast-paced environment and follow through on a project from start to finish.
  • A familiarity with baseball products and services, as well as with sports and entertainment industries.
  • Knowledge of JavaScript is a plus.
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • SpringFrameworks
    • TensorFlowFrameworks
    • PostgreSQLDatabases
    • RedisDatabases

Location

Located in midtown Manhattan near Grand Central, for an easy commute. Great restaurants, heart of New York City, let's go.

What are Major League Baseball Perks + Benefits

Major League Baseball Benefits Overview

We know that our employees' performance is directly related the environment that they're in. That's why at MLB, we provide exceptional Medical, Dental and Vision Coverage - premiums 100 percent employer covered - so you can focus on being your best.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company's diversity and inclusion initiatives
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Vision plan has only a $10 co-pay for annual eye exams and maximum out of pocket cost of $25 for glasses and/or contact lens.
Health Insurance Benefits
Health insurance policy covers 100% of premiums, with no deductible and minimum co-pays when in-network.
Life Insurance
Life insurance is equal to 3 times an employee's annual salary. Premiums 100% employer covered.
Retirement & Stock Options Benefits
401(K)
Automatic annual employer contribution to 401(k)!
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 4 weeks of parental leave for the primary caretaker.
Family Medical Leave
Company sponsored family events
We often sponsor family oriented events!
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
We typically host company outings Quarterly.
Stocked Kitchen
Happy Hours
Recreational Clubs
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes Career mentoring.
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications
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