​​Looking for a job to get you out of bed?

Casper is seeking a Manager to join the Brand Marketing Team. This is a critical role within the marketing organization and serves as the bridge between many internal and external partners to drive our business. There is a tremendous opportunity for the right individual to grow and learn within the role, with direct exposure to senior leaders within the organization.

The Brand Manager is responsible for leading and executing marketing programs that will drive traffic to our site, foot traffic to retail stores, sales, and repeat sales.  The brand team sits across the marketing organization, driving cross-functional marketing strategy and developing full funnel campaigns to grow the business. 

The ideal candidate is a strategic and creative thinker, highly detail-oriented and organized with experience in brand strategy or campaign management. We’re looking for teammates who are curious, goal-oriented, collaborative, and excited to drive Casper’s mission forward.

Casper (Casper.com) believes everyone should sleep better. The Sleep Company has a full portfolio of obsessively engineered sleep products—including mattresses, pillows, bedding, and furniture—designed in-house by the Company’s award-winning R&D team at Casper Labs. In addition to its e-commerce business, Casper owns and operates Sleep Shops across North America and its products are available at a growing list of retailers.

We are deeply committed to building a diverse and inclusive workforce so that we represent all those who dream big equally.

When you’re not catching zzz’s, this is what you’ll do

• Lead overall brand campaign development and 360 marketing campaigns that drive traffic and sales
• Lead the development of campaign briefs, working with consumer insights, analytics and growth marketing to leverage data and determine campaign goals
• Manage end-to-end campaign development, working closely with cross-functional teams to ensure projects stay on track and on strategy 
• Support ongoing performance reporting, optimizing evergreen campaigns and using learnings to inform future initiatives
• Partner with the creative and growth marketing teams to establish creative best practices
• Collaborate with ecomm and growth teams on promotional strategy, messaging and execution
• Act as client contact to agency partners, overseeing campaign development, production and delivery
• Own legal and finance workstreams for all integrated marketing initiatives

Our dream candidate is... 

• The successful candidate will work extremely well with others, always act with a sense of urgency, provide creative solutions, and be able to manage multiple priorities at once
• Minimum 3 - 5 years work experience on a marketing or agency team or in a brand strategy role.  Previous DTC or retail experience is a plus.
• Hungry, competitive, passionate self-starter with great attention to detail 
• Energetic, enthusiastic, and has a get it done attitude
• Loves being the go-to person and thrives in a fast-paced environment
• Proven experience managing full project lifecycle through to implementation, including managing cross-functional teams, project timelines, and task deadlines
• Bachelor’s degree
• Strong creative judgement in evaluating campaign ideas against marketing briefs
• Excellent interpersonal skills with ability to influence and build strong working relationships at all levels
• Strong analytical skills with experience monitoring performance and optimizing campaign creative

The syrup on your waffles

• Participation in our HQ bonus program for some splurging
• Medical, vision, and dental insurance to help you with those coughs or cavities (too many waffles...)
• Wellness programs like cash incentives for tracking sleep and fitness, credits for your favorite studios and in-office activities
• Unlimited vacation policy.  If you need time off just take it; we trust you!
• Hybrid work schedule, some days in the office and some working in the coziness of your own home
• A full gifted bed set when you join and product discounts for friends and family!

If you dream about this stuff this job is probably right for you.  We look forward to learning more about you!