The Manager for Commerce Paid Media and Growth will focus on affiliate growth and strategy within BuzzFeed Marketing and report to the VP of Strategic Partnerships. The position includes the full scope of BuzzFeed affiliate clients and potential operations within the broader Marketing department. The role will require working with cross-functional teams such as Affiliate, Commerce, Distribution, Account Management, Sales, Business Ops, and our external clients to ensure profitability, revenue growth, and client satisfaction.

You Will:

• Manage paid media strategy, execution, and reporting of the affiliate & commerce business to ensure all client and internal goals are met
• Thoughtfully integrate paid social media into larger business objectives, and evolve our content strategy based on new opportunities
• Grow incremental profit opportunity through ad arbitrage resulting in commission, programmatic RPMs, and development of high value audiences
• Expand and maintain media offerings to the current list of clients, including support of sales opportunities, strategic partnerships, and direct sold deals
• Lead client communications where relevant on paid media partnerships and campaigns
• Continuously develop new product offerings to accomplish client KPIs while maintaining profitability and incrementally
• Manage relationships with social platforms and third party vendors to maximize the performance of existing campaigns and continuously innovate new tactics
• Continually test and evaluate new strategies and partnerships in an effort to evolve and improve our product offering case studies - learnings- scale across commerce / BuzzFeed
• Launch ads and manage campaigns (Facebook/Instagram/Google/DFP/Pinterest/Twitter/Snapchat/TikTok) for BuzzFeed commerce content partners and key BuzzFeed accounts
• Mange and independently own media budget for all commerce and strategic partnership initiatives

You Have:

• A 3+ years experience in paid media executing, reporting, and presenting to clients
• Media buying experience on Facebook, Google, and other social platforms
• Experience identifying meaningful, actionable insights to fuel nimble campaigns and initiatives
• Ability to operate independently and collaborate with a large organization
• An understanding of micro and macro consequences of business decisions
• An understanding of media math, MMM and MTA
• An understanding of all platform capabilities

Life at BuzzFeed

BuzzFeed strongly believes that the more diverse our team, the better our work will be. BuzzFeed is committed to equal opportunity employment and celebrates inclusion in all circumstances. As a BuzzFeed employee, you can expect:

• A supportive, inclusive atmosphere on a team that values your contributions

• Opportunities for growth and development via work experience and offerings from our in-house Learning Team

• Employee resource groups, frequent in-office events, volunteer opportunities, and more

• An attractive compensation package, including salary and equity

• A generous and well-rounded benefits program featuring PTO and unlimited sick time, comprehensive medical benefits, a family leave policy, access to mental health platforms, retirement plans, gym and wellness discounts, and much more

• No shortage of snacks, catered lunches, beverages, birthday treats... even leftovers from the Tasty kitchens in LA and NYC!

BuzzFeed is the leading independent digital media and tech company delivering news and entertainment content to a global audience. We have offices in 19 cities around the world and more than 1500 employees including reporters, video producers, data scientists, engineers, brand strategists, and more. We value a culture of experimentation, teamwork, equality, humble confidence, and hard work (fused with fun). At BuzzFeed, you’ll work with inspiring colleagues to build tools and create content that helps connect people all over the world.