WW is a global wellness company and the world's leading commercial weight management program. We inspire millions of people to adopt healthy habits for real life. Through our engaging digital experience and face-to-face Workshops, members follow our liveable and sustainable program that encompasses healthy eating, physical activity, and positive mindset. With more than 50 years of experience in building communities and our deep expertise in behavioral science, we aim to deliver wellness for all.

As a Manager on the North American Content team overseeing Customer Relationship Management and E-commerce, you'll help drive the creative strategy and messaging for our marketing communications-including email, direct mail, in-app and visitor site content- as well as WW's consumer products positioning and copy.

Key Responsibilities:

• Leverage research and insights to Create and execute a strategy for creative marketing content, helping to determine how to best reach an audience through both a marketing and copywriting lens.
• Develop communications that grow audience and drive conversion, while surprising and delighting our WW members.
• Write and/or edit copy for all of WW's CRM channels: email, landing pages, in-app, and paid social media advertisements
• Manage workflow and oversee a more junior writer/writers; give mentorship and guidance
• Collaborate with members of the Content and Creative teams to develop strategic solutions against marketing briefs.
• Partner with cross-functional teams (including Marketing, Product and Brand) to execute projects.
• Be able to contribute creative ideas, take creative direction, be nimble and work within rapid turnaround times.

Key Skills/Competencies:

• 7-10 years of experience as a copywriter/editor for an advertising agency or in-house for a global brand. 1-2 years in a marketing organization highly desired, but not required.
• A background in writing for digital (e-commerce preferred) and an ability to articulate and enhance a consumer's journey through site copy.
• Ability to drive open and click thru rate and run e-newsletter testing protocols
• A deep familiarity with social media best practices, both paid and organic.
• Expertise in direct response marketing for consumer-facing brands.
• Experience in using metrics and data to help determine best creative ways forward.
• An understanding of e-commerce best practices, especially as they pertain to email.
• Experience conceiving of campaign ideas, collaborating with design and brand teams.

As a company, our purpose is to inspire healthy habits for real life. And as an employer, we inspire the greatest people to do their best work. We provide benefits for real life to help protect your health, finances and overall wellbeing, including: 

• Competitive compensation and profit sharing plan
• A 401K plan to help you plan for your future, plus company match
• Health care coverage starting on your first day
• Tuition reimbursement and online courses to help you reach your career aspirations
• Commuter benefits
• Yearly well-being allowance for your physical, financial, social and emotional well-being
• Free WW membership for you plus 3 free WW memberships for your friends and 3 for your family
• Free fruit, snacks and coffee to get you through your day
• Summer Fridays, happy hours, and company outings
• Robust employee referral bonuses
• Developmental opportunities and assignments to grow your career

WW is an equal opportunity employer. WW does not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.

Any offer of employment is contingent upon the satisfactory results of reference and background checks.