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Manager, Customer Lifecycle Marketing

| Greater NYC Area

Have you ever wondered what happens inside the cloud?

Based in New York, DigitalOcean is a dynamic, high-growth technology company that serves a robust and passionate community of developers, teams, and businesses around the world. We believe that today’s entrepreneurs are changing the world through software. Our mission is to empower these entrepreneurs by bringing modern app development within reach for any developer, anywhere in the world.

We want people who are passionate about educating and nurturing customers on a massive scale

We are looking for a talented and results-oriented self-starter to come into this new role at the company to own and execute customer marketing. You will create a roadmap, collaborate with multiple functional departments and drive end-to-end lifecycle marketing initiatives that help customers discover and see value from our broadening product portfolio, including: identifying cross/upsell opportunities (self-service or success-assisted), user segmentation and personalized nurture paths across multiple channels.

What You’ll Be Doing:

  • Driving demand: Implement a customer lifecycle program aimed at driving product usage and expansion
  • Roadmap: Co-develop and own the execution of the lifecycle roadmap
  • Identification: Partner with our Data & Analytics team to build a world-class approach in identifying opportunities for product expansion / cross-selling - and the ability to measure its success
    • Segmentation: Use historical and real-time data to build out highly-scalable and segmented nurture streams to educate customers about use cases and products
    • Multi-channel nurturing: Own the technical execution and communication strategy for more than a million customers, across all channels: email, website, in-app, live chat, social etc.
  • Running experiments: Build hypotheses, run tests and analyze campaign performance
  • Coaching: Manage and mentor a small team responsible for marketing automation and email operations

What We’ll Expect From You:

  • Ownership of the customer email lifecycle: Experience developing strategy and executing on the full email lifecycle, from acquisition through winback, including: lead scoring, segmentation, measurement and beyond
  • Consumer-scale with a B2B mindset: Experience in bottom-up, large scale user acquisition and retention
  • Marketing tooling: Previous tactical experience implementing and using tools like Segment, Marketo, Salesforce, Drift, etc, with a strong focus on data piping across systems.
  • Strategic thinker and collaborator: Has shown demonstrable success improving customer experience by partnering across Marketing, Sales, Product and Support
  • Domain experience: Strong familiarity with cloud infrastructure and/or devops
  • Strong technical background: Has worked as a developer, written code as a hobby, been a growth hacker, integrated multiple systems or has strong technical product marketing chops.
  • Writing: Ability to write effective copy that ranges from technical to motivational

Why You’ll Like Working for DigitalOcean:

  • We have amazing people. We can promise you will work with some of the smartest and most interesting people in the industry. We work hard but we always have fun doing it. We care deeply about each other and take our “no jerks” rule very seriously.
  • We value development. We are a high-performance organization that is always challenging ourselves to continuously grow. That means we maintain a growth mindset in everything we do and invest deeply in employee development. You’ll need to be great to get hired here and we promise you’ll get even better.
  • We care about you. We offer competitive health, dental, and vision benefits for employees and their dependents, a monthly gym reimbursement to support your physical health, and a monthly commute allowance to make your trips to and from work easier.
  • We invest in your future. We offer competitive compensation and a 401k plan with up to a 4% employer match. We also provide all employees with Kindles and reimbursement for relevant conferences, training, and education.
  • We want you to love where you work. We have great office spaces located in the heart of SoHo NYC and Cambridge and offer daily catered lunches to keep your hunger at bay. We’re also very remote-friendly—we use Slack to communicate across the company—and all remote employees have the opportunity to take an all-expense-paid trip to our office to get quality in-person time with the team at least once a year. We also allow employees to customize their workstations to meet their needs—whether remote or in office.
  • We value diversity and inclusivity. We are an equal opportunity employer and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Department: Marketing

Want to learn more about our Marketing team? Clickhere!

Want an inside look into life at DO? Clickhere to hear from our employees!

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • GolangLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PythonLanguages
    • RubyLanguages
    • CLanguages
    • RLanguages
    • F#Languages
    • jQuery UILibraries
    • ReactLibraries
    • Ember.jsFrameworks
    • Ruby on RailsFrameworks
    • CassandraDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • ConsulDatabases
    • ZKDatabases
    • Google AnalyticsAnalytics
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • MailChimpEmail
    • MarketoLead Gen

Location

Easy to access for employees both in and outside of NYC, we're located in the heart of SoHo.

An Insider's view of DigitalOcean

What are some social events your company does?

We host an annual Shark Week where the entire company comes together for a week of learning, team time, opportunities to network cross-functionally, social activities, and more. We also host internal Hackathons (or Shark-a-hacks, as we call them) twice a year!

Olivia Melman

Manager, Recruiting Operations

What are DigitalOcean Perks + Benefits

DigitalOcean Benefits Overview

DigitalOcean benefits offerings vary by region. You can expect to enjoy things like:
- Full Health Coverage: Fully paid health benefits for all our employees. Nobody gets sick on our watch
- Commuter Benefits: Local employees receive a monthly metrocard or equivalent reimbursement for remotees
- 401k Plan: It's never too early to start saving. DigitalOcean matches up to 4% of every employee's salary
- Education Support: All employees receive a Kindle and reimbursement for conferences, training or education
- Gym Reimbursement: Up to $100 per month to support your physical health
- Custom Workstations: Mac? PC? Linux? We’ll hook up your rig with your preferred equipment
- Free Meals Every Day: Food tastes better when you’re eating together
- Flexible Vacation Time: Take the time you need to live a balanced and fulfilling personal life
- Headphones: Up to $100 for headphones of your choosing
- Teambuilding & Social Events: Hackathons, Shark Week (our annual company retreat), team offsites, anniversary parties and more

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Casual Dress
Commuter Benefits
Free Daily Meals
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
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