Ro
Ro's mission is to revolutionize healthcare by building accessible, impactful, and trusted care that people want.
New York, NY

Manager, Offline Marketing at Ro (Greater NYC Area, NY)

| Greater NYC Area
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About Ro
Ro is the healthcare technology company building a patient-centric healthcare system. Ro's vertically-integrated primary care platform powers a personalized, end-to-end healthcare experience from diagnosis, to delivery of medication, to ongoing care. With a nationwide provider network, in-home care API, and proprietary pharmacy distribution centers, Ro is the only company to seamlessly connect telehealth and in-home care, diagnostics, and pharmacy services nationwide to provide high-quality, affordable healthcare without the need for insurance. Since 2017, Ro has facilitated more than six million digital healthcare visits in nearly every county in the United States, including 98% of primary care deserts. Ro also provides its patient-centric solutions including Workpath, its in-home care API, and Kit, its at-home diagnostic testing service, to other healthcare companies. Visit Ro.co for more information.

Ro was named #2 in Wellness on Fast Company's 2019 list of the World's Most Innovative Companies, listed by Inc. Magazine as a Best Place to Work in 2020 and 2021, and named one of FORTUNE's 2021 Best Workplaces In Health Care.

Reporting to the Director, Offline Marketing, the role will lead strategic planning and tactical execution for several key offline marketing channels for Ro’s primary consumer brands (Roman, Rory, and Zero) -- inclusive of TV/Video, Out of Home, and Sports Sponsorships.

The Manager, Offline Marketing will be responsible for driving performance across these three key top-of-funnel channels. They will partner with our Ro’s external agencies to constantly survey the landscape for new partners and opportunities that will enhance our campaign efforts. They will work closely with the Ro Marketing Team to deliver the right creative message for the channel, with a view to the continued evolution and improvement of our marketing effectiveness.

This individual will have both a strong day-to-day understanding of how brands can best execute in offline marketing channels, as well as a keen and intuitive understanding of the wider media landscape, especially how top-of-funnel demand generation channels feed into, and work with, lower-funnel demand conversion channels.

Further, the Manager, Offline Marketing, will also understand how legacy top-of-funnel channels are adapting to the new digital world, and be adept at testing and innovating in those channels to find new ways to reach and influence consumers.

Finally, beyond their day-to-day, this individual will be a strong manager of others and have experience in developing more junior talent, as well as knowledge sharing both to those who report to them as well as the organization at large.

What You’ll Do:

  • Manage four key top-of-funnel media channels (Linear TV, Streaming Video, OOH, and Sports Sponsorships)
  • Lead Ro’s quarterly/campaign media planning for each channel
  • Lead Ro’s day-to-day optimization (as needed) to drive business performance
  • Lead Ro’s day-to-day relationships with the relevant external Agency Partners and Media Vendors to ensure excellence in tactical implementation
  • Lead the day-to-day relationship with the internal Ro Marketing Team to develop effective creativity for offline channels to achieve both brand and performance goals
  • Lead the activation of Ro’s larger partnerships (eg MLB) across multiple channels
  • Support the Growth Team leadership & Finance Teams to set budgets and measure the financial, revenue, and brand impacts of our offline marketing spend
  • Support the Director, Offline Marketing, to set (and meet) the strategy for each offline channel for each brand (Roman, Rory, Zero, etc) as needed
  • Support the Director, Offline Marketing, to identify, test, and scale, new opportunities with new partners and emerging formats to ensure that Ro brands are at the forefront of trends in offline marketing
  • Oversee marketing performance reporting on a daily/weekly/as-needed basis
  • Be supported by an Analyst, Offline Marketing, working under you

What You’ll Bring to the Team:

  • 5-7 years either: in the growth/media team at performance-oriented, consumer-focused brand spending $25mm+ a year in offline channels or in a media strategy role at a media agency servicing a client that invested $50mm+ a year in offline channels
  • 1+ years experience managing at least one direct report, with a willingness and ability to coach and develop more junior talent 
  • Previous hands-on experience planning investments into the TV/Video channel, with 2+ years experience planning a traditional TV upfront, and a solid understanding of the Scatter and DR/Remnant video marketplace
  • A strong understanding and experience with traditional media planning techniques such as R&F calculations, day-part allocations, and awareness modeling
  • A prevailing bias towards analytics and measurement, and extensive experience with having your work measured against or towards revenue-related goals
  • A natural level of comfort in creating data-fed, rationale-led justifications for your decisions and recommendations
  • An interest and POV on creative development & impact
  • Experience working with finance teams to align on budgets, financial targets, and the measurement of key financial performance metrics (i.e., CAC and LTV)
  • Proven track record of working within frameworks and to deadlines 
  • Ability to communicate complex information in an easily understood and thoughtful manner both within the company and to the external world

Bonus Points:

  • A sports fan with a strong understanding of the sports media landscape

Benefits + Perks:

  • Full medical, dental, and vision insurance + OneMedical membership
  • Healthcare and Dependent Care FSA
  • 401(k) with company match
  • Flexible PTO
  • Wellbeing + Learning & Growth reimbursements
  • Paid parental leave + Fertility benefits
  • Pet insurance
  • Student loan refinancing
  • Virtual resources for mindfulness, counseling, fitness, and physical therapy

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Where we are

Our office is open to fully vaccinated employees, but Ro'ers are encouraged to work from wherever they are most comfortable and/or productive.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
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What are Ro Perks + Benefits

Ro Benefits Overview

Ro provides holistic employee benefits that allow Ro’ers to live their best lives and do their best work. Ro is focused on creating a supportive, equitable, and enjoyable experience for employees from its onboarding programs, to performance and compensation practices, to parental leave policies, health benefits offerings and beyond.

Culture
Volunteer in local community
Ro offers employees two paid volunteer days per year of the employee’s choice.
Partners with Nonprofits
Ro is a partner of Planned Parenthood, NY Fund for Public Health, and All Star Codes. Regularly scheduled events at Ro also often partner or offer donations to local and national organizations.
Friends outside of work
Eat lunch together
Intracompany committees
Ro has a Diversity, Equity, and Inclusion (DEI) Council made up of employees and leadership from across the company.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Ro hosts recurring diversity, equity and inclusion trainings for its employees and providers delivering care on its telehealth platform.
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
​​Ro supports and funds Employee Resource Groups, including: Asians of Ro, Black at Ro, LatinX at Ro, WoRo, and Ro Pride to foster inclusion and allyship within Ro and the external community.
Hiring Practices that Promote Diversity
Ro has designed and implemented a DEI hiring plan, with a special focus on the rapidly growing tech and engineering teams.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Ro provides the options for full time employees to elect Healthcare and/or Dependent-care Flexible Spending Accounts.
Disability Insurance
Full time employees receive Short Term Disability and Long Term Disability coverage.
Dental Benefits
Ro offers two dental plan options, which both include the flexibility to see any dentist or specialist In or Out-of-Network.
Vision Benefits
Ro offers a vision plan with flexibility to see any optometrist or specialist In or Out-of-Network.
Health Insurance Benefits
Ro offers three medical plan options for employees to choose from upon hire, as well as fertility benefits through Carrot as well as a free One Medical Membership.
Life Insurance
Full time employees receive Life Insurance at no cost, designed to provide protection for the employee and their family.
Pet Insurance
Wellness Programs
Ro’s benefits program offers full subscriptions to mental health support platforms Headspace and Ginger as well as virtual fitness and physical therapy apps, Aaptiv and Physera.
Team workouts
Ro offers weekly meditation, yoga, and fitness classes to employees, as well as regular health challenges where employees can support and motivate one another towards health related goals.
Mental Health Benefits
Ro offers full subscriptions to Headspace and Ginger. Ro has also partnered with Modern Health to provide mental wellness support options such as counseling, therapy, and community sessions.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Ro’s 401(K) program includes a generous match of 100% match up to 4% contribution rate.
Company Equity
Match charitable contributions
Ro’s Donation Matching Program matches 100% of donations made by Ro’ers to eligible non-profits to encourage and further support Ro'ers making charitable donations to the causes they care most abo
Child Care & Parental Leave Benefits
Generous Parental Leave
Ro provides full-time employees with 16-weeks of 100% paid parental leave surrounding the arrival of an employee’s newborn or newly adopted child.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Ro also offers a $20,000 lifetime maximum stipend through Carrot which can be used towards fertility, adoption or surrogacy services.
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Relocation Assistance
Fitness Subsidies
Ro offers a monthly Wellness stipend for employees which can be used towards the fitness activity of their choice.
Home Office Stipend for Remote Employees
To support Ro’ers working remotely, Ro initiated a yearly flexible remote work stipend of $500 which can be used toward whatever an employee needs to support their wellbeing or remote work set up.
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Ro regularly hosts workshops and training sessions, bringing in outside experts to speak on topics of healthcare, equity, and the workplace.
Cross functional training encouraged
Promote from within
Continuing Education stipend
Ro offers a $200 learning and development stipend for Ro’ers to pursue their personal and professional interests.

Additional Perks + Benefits

Ro is always listening to its employees to learn how to best improve or expand on its benefits programs, company practices, professional development, and community initiatives. Employee feedback has shaped many of the benefits, such the company’s remote work policies, wellbeing perks and CSR program.

An Insider's view of Ro

What are some social events your company does?

We felt passionately about launching the Rockathon in a year when our team has gone completely remote. Ro has continued to hire aggressively throughout this year, so the Rockathon created a place for team members to bond. These types of events are so important to encouraging trust and communication across our teams well beyond the initial program.

Jillian Stein

Product Manager

What does your typical day look like?

My day involves a lot of interactions with different teams to communicate and align on the ‘why’ behind the decisions we make as well as leading the work of the product design team — it’s full of constant decision making and communication throughout the day.

Pacssu Park

VP of Product Design

How has your career grown since starting at the company?

One of the biggest perks about being in a start-up is that you get to wear a lot of different hats and try a lot of different parts of the business that you normally don't get to put your hands on. Operations was a sticking point for me and as my responsibility grew, I moved from Pharmacy to work on the more supply chain aspects of Ro's business.

Collin Lafeyette

Senior Director of Operations

What is your vision for the company?

Ultimately, we aspire to be your first call — to either handle everything you need from beginning to end or to guide you throughout your journey when you’re better served by others. We see a world in which patients are in complete control of their care. A world in which physicians, nurses, and pharmacists are empowered, not replaced by technology.

SRZ

Founders

What are some things you learned at the company?

During my fellowship with Ro, I learned when to seek help from others. At first, I spent a lot of time trying to unblock myself before asking for help. But at Ro I was able to be comfortable and provide the right context when getting help from someone, and in general it made me feel like a better teammate and engineer.

Nicky Valdecanas

Engineering Fellow (Summer '21)

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