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Manager, Product Marketing and Strategy (Provider)

| Greater NYC Area

The role of the Product Marketing & Strategy team is to partner with functional teams at Flatiron to ensure a cohesive and winning go-to-market strategy, on all sides of the provider-facing organization.

As a the Product Marketing Manager, your top responsibility is to ensure commercial success of our community oncology-specific products and services. You will become the company's top subject matter expert about our buyers and competitors and translate your analysis of the market into actionable product strategy and product positioning recommendations. You will work closely with and across Marketing, Product Management, Sales, Customer Success teams to identify gaps in product knowledge for new and evolving products and build out strategies and materials to address them. You will also provide client-facing support for the sales and customer success teams with our most strategic practices as well as at industry events.

Responsibilities:

  • Be the expert on our market, buyers and user personas, and on our competition through market research and win/loss analysis to inform company strategy
  • Act as the voice of the customer for internal product stakeholders and the voice of the product for external customers
  • Align closely with Product Management to influence product roadmap prioritization by identifying customer and market needs; maintain and communicate the client-facing version of this roadmap
  • Develop and execute go-to-market launch strategies and value propositions for new product features, including cross-functional marketing plans
  • Support demand generation campaigns by collaborating on content, strategy and programs that create interest for our products across market segments
  • Work closely with sales to drive Flatiron's product positioning and training on how to pitch our products and serving as a SME in key internal and external meetings
  • Develop product positioning, messaging, and publication-ready product content that differentiates our products in the market, including the prioritization, development and implementation of case studies, webinars, whitepapers, and research
  • Partner cross-functionally with other teams to explore the feasibility of new ideas or researching how to enhance existing offerings to differentiate our products further
  • Develop content and provide on-the-ground support for sales, customer success, product, and marketing teams at industry events/conferences

Requirements:

  • Bachelors degree 
  • Impeccable communication skills (written, verbal, PowerPoint, etc.) with the ability to structure/distill complex issues and cater communication to diverse audiences
  • Entrepreneurial spirit with the ability to execute on different things with minimal direction; passion for developing subject matter expertise in new areas and dedication to continual learning
  • Exceptional project management, analytical, and problem solving skills
  • Gifted storyteller and communicator, comfortable in client meetings
  • Demonstrated experience in driving product positioning development and developing compelling sales collateral and marketing material
  • Ability to work cross-functionally in a matrixed organization, with particular skill in managing and negotiating with internal stakeholders to drive maximum efficiency
  • Nose for value, ability to effectively prioritize competing opportunities and projects and adjust prioritization based on market conditions and feedback from the field
  • Experience or interest in developing expertise in clinical workflows, personas and process
  • Experience in B2B sales, either for a tech product or as part of a strategy consulting company
  • Experience in Health IT or healthcare consulting experience

Bonus Points:

  • Demonstrated ability to perform market analysis and evaluate new technologies and make recommendations to pursue in future products
  • A career path that shows increasing levels of responsibility
  • Experience interacting with executive stakeholders
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Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavascriptLanguages
    • PythonLanguages
    • jQueryLibraries
    • ReactLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • Node.jsFrameworks
    • Microsoft SQL ServerDatabases
    • PostgreSQLDatabases

Location

Flatiron Health has returned to Soho. We're right next to Trader Joe's! Soho is filled with boutiques, fancy chain stores and art galleries.

An Insider's view of Flatiron Health

What’s the vibe like in the office?

The most exciting part of being in my company is solving a real problem at scale through serious collaboration. Oncologists, software engineers, statisticians, business folks, etc. all have to come to the table together, as equals, to figure this one out. And we are doing it.

Amy

Chief medical Officer

What kinds of technical challenges do you and your team face?

An engineer and oncologist work together over several weeks to build an algorithm from a naive prototype to a highly specialized and flexible rule set that can accurately represent the lines of therapy for 95% of patients within a specific disease subset.

Abhishek

Software Engineer

How does the company support your career growth?

As engineering manager, I am invested in the professional development of the people I work with. I train team members by pulling them out of their comfort zones to the uncomfortable territory. At Flatiron, it is one of our values - greatness and comfort rarely co-exist.

Kevin

Software Engineering

What is your vision for the company?

At Flatiron, we believe that learning from the experience of every cancer patient is an imperative — it is the key to accelerating research and continuing to improve the quality of care. Our mission is to serve cancer patients and our customers by dramatically improving treatment and accelerating research.

Zach Weinberg

Co-Founder, President and COO

What's the biggest problem your team is solving?

Instead of studying the cells, I now have the opportunity to write about the patients. I can tell their stories through the research lens and enable them to advance clinical cancer research through their experiences. I certainly never lose sight of the human behind the cell anymore.

Rana

Medical Writer

What are Flatiron Health Perks + Benefits

Flatiron Health Benefits Overview

Flatiron’s holistic employee experience program translates our values into reality. We cater to the well being of our employees both mentally and physically to promote a culture where wellness is at the forefront. By managing weekly mental wellness programs, monthly office wide fun and fitness classes, we give employees the opportunity to directly incorporate a mindful balance into their day to day life.

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Paid Volunteer Time
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Daily catered meals
Stocked Kitchen
Endless snacks & beverages
Happy Hours
Professional Development Benefits
Job Training & Conferences
Robust learning & development curriculum. Participate at industry events.

Additional Perks + Benefits

On a monthly basis, we host a Wellness Day that includes massages, manicures, and meditation sessions. We often set up booths for local wellness organizations and fund on site and off site fitness classes. We also host a bi-weekly meditation in the office.

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