Manager/Senior Manager, Product Marketing & Strategy
We're looking for a Senior Manager/Manager, Product Marketing & Strategy, to help us accomplish our mission to improve lives by learning from the experience of every cancer patient. Here's what you need to know about the role, our team and why Flatiron Health is the right next step in your career.
What You'll Do
In this role, you’ll work to understand our market and partner with functional teams at Flatiron to create winning, cohesive go-to-market strategies. These strategies will differentiate and articulate that Flatiron isn’t just the leading cancer-specific EHR, it’s the platform for better patient experience, a healthier practice, and smarter research.
Reporting to the Senior Manager of Product Marketing, your top responsibility is to ensure commercial success of our oncology-specific products. In this role, you will drive the go-to-market strategy for our oncology specific products to enable growth. You will become the company's top subject matter expert on our buyers and competitors in the hospital and health system space and translate your analysis of the market into actionable product strategy and product positioning recommendations. You will work closely with Marketing, Product Management, Sales, and Customer Success teams to identify gaps in product knowledge for new and evolving products and build out strategies and materials to address them. You’ll enable our Sales & Customer Success teams to share our products and services with customers and at industry events. In addition, you'll also:
- Be the expert on the hospital and health system market, oncology specific buyers and user personas, and our competition to inform company and product strategy
- Act as the voice of the customer for internal product stakeholders and the voice of the product for external customers
- Develop and execute product positioning and go-to-market strategies for new offerings
- Work closely with Sales to drive Flatiron's training on how to pitch our services and serve as a subject matter expert in key internal and external meetings
- Create compelling content for marketing campaigns, sales, and industry events that differentiates our products in the market
- Align closely with Account Management to identify customer needs and use trends
- Partner cross-functionally with other teams to explore the feasibility of new ideas or research how to enhance and further differentiate existing offerings
- Provide on-the-ground support for sales, customer success, product, and marketing teams at industry events and conferences
Who You Are
You're a self-starter with 3-9 years of experience working with sales, sales operations, go-to-market strategy, marketing and/or product teams supporting the hospital and health system market or oncology. You're excited by the prospect of rolling up your sleeves to tackle meaningful problems each and every day. You’re a kind, passionate and collaborative problem-solver who seeks and gives candid feedback, and values the chance to make an important impact.
- You have experience in a growth capacity working with healthcare technology tools
- You have a demonstrated ability to perform market analysis and evaluate new services or technologies and make recommendations to pursue
- You have excellent communications and storytelling skills, with the ability to synthesize, simplify, and explain complex problems to different types of audience, including executives
- You have demonstrated experience in project management, analytical and problem solving skills
- You have a passion for developing subject matter expertise and an entrepreneurial spirit with the ability to execute on different things with minimal direction
- You have driven product positioning creation and developed compelling sales collateral and marketing material
- You are able to work cross-functionally in a matrixed organization, with particular skill in managing and negotiating with internal stakeholders to drive maximum efficiency
- You have a nose for value and can a effectively prioritize competing opportunities and projects and adjust prioritization based on market conditions and feedback from the field
If this sounds like you, you'll fit right in at Flatiron.
Flatiron Health is proud to be an Equal Employment Opportunity employer.
We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
COVID-19: Pursuant to Flatiron's health and safety protocol relating to COVID-19, candidates selected for hire must disclose their COVID-19 vaccination status and must be fully vaccinated in order to access our offices or travel to customer sites, subject to legally required exemptions for disability or sincerely-held religious belief. Flatiron will engage in an interactive process as appropriate for the particular position. For external-facing roles, especially those involving contact with vulnerable individuals, accommodations for unvaccinated status may not be feasible.