As a member of the Marketing team, you will be responsible for driving the product positioning, marketing collateral, product launch planning, partner and sales enablement, and more. It's a cross-functional role with the potential to have a real impact in the company. This role will require you to work closely with Product Management, Product documentation specialists, Corporate Marketing, Sales and Customer Success and will be responsible for driving integrated marketing campaigns for new business acquisition as well as for driving product adoption by our current customer base.

This role will require you to be a storyteller that is able to tell inspirational stories bridging technology & business narratives and will require proficiency in the Dynamic Yield product and how it is adopted and used by customers worldwide. You will also need to be able to communicate to potential customers how to deploy the Dynamic Yield product in a way that is simple for them to understand in order to make adoption as easy as possible for them.

The Task-at-Hand:

• Develop product-level positioning and messaging
• Facilitate cross-team alignment and ensure go-to-market (GTM) execution across Marketing, Sales, and Product Management. Plan and manage new product launches and releases
• Create product learning content to drive client adoption and success
• Develop sales enablement tools (FAQs, Product 1-sheets, Sales Collateral) that support the selling process
• Understand the competitive differentiation of our offerings. Develop battle cards that can be used by sales in the selling process
• Understanding the buying process so you can identify win-loss reasons and take remedial actions either through training and documentation
• Building sales & customer success narratives for our current products as well as new launches
• Training sales & customer success on our products & capabilities
• Be a good verbal and oral communicator. Write blogs & bylines for our own website and industry & trade publications
• Be the expert on the capabilities of our competition and how Dynamic Yield is differentiated

Optimal Skills for Success:

• At least 2 years of experience in similar positions
• HTML / CSS / JS knowledge - a plus
• Bachelor's or equivalent degree required
• Strong communication skills - both written and oral
• Team player, with an ability to collaborate with other key functions
• Ability to communicate crisply and powerfully with senior executives
• Ability to handle multiple projects at the same time
• Experience working with a sales team and customer success team
• Ability to join sales in prospect & customer calls
• Strong listening, questioning, problem-solving and analytical skills
• Strong self-learning ability
• Deep domain expertise in Personalization technologies

Equal Opportunity Employer: Dynamic Yield is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law