Manager, SEO, Peacock

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Company Description
Welcome to Peacock, the dynamic new streaming service from NBCUniversal. Here you'll find more than a job. You'll find a fast-paced, high-flying team for unique birds that want to be at the epicenter of technology, sports, news, tv, movies and more. Our flock works hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.
As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent.
Here you can fly to new heights!
Job Description
NBC Sports is seeking an SEO Manager to lead the editorial and technical SEO strategies across NBCSports.com and other company-related websites. This person will work with internal and external teams to ensure proper indexing, maximize website performance, improve search rankings and increase quality traffic.
The ideal candidate will have experience identifying opportunities and executing editorial strategies across multiple verticals. They are comfortable partnering closely with engineers and product leads to ensure technical SEO best practices are in place, and that new site updates and features are following Google's guidelines.
Responsibilities Include:
Technical SEO

Website migration - end-to-end support from design to launch to reporting (URL architecture, redirect mapping, content optimization, QA, etc).
Ensure articles and landing pages do not have structural errors and are being properly crawled and indexed by search engines.
Perform regular technical audits and monitor crawl data. Identify enhancement opportunities, bugs, and fixes, and work with product colleagues to define and prioritize them against existing opportunities.
Monitor competitors in the sports and news space, identifying technical aspects of their sites and how they perform in Google Search/News/Discover.

Editorial SEO

Serve as subject matter expert and go-to contact for editors seeking answers on all things related to Search.
Recommend optimization strategies and SEO playbooks ahead of key news and sporting events. Maintain a calendar of priority sports, monitor seasonal trends as well as breaking trends, and regularly meet with key editorial leads to share search insights.
Build and maintain evergreen content across NBC Sports, and proactively recommend content refreshes and new evergreen stories.
Provide monthly reporting and post-event analysis on NBC Sports search performance, highlighting trends in Google Search, Google Discover, and Google News.
Conduct regular training and provide best practice guidance on all aspects related to SEO.

Qualifications

At least 4 years of SEO experience at a major news operation or an agency with a focus on news and large editorial websites.
A thorough comprehension of Structured Data, HTML/CSS, JavaScript, HTTP status codes, and up-to-date web standards.
Ability to naturally interface between technical and non-technical stakeholders, to help advocate the impact of technical SEO work.
Experience working closely with sports news editors and reporters and developing training materials for multiple audiences.
Experience with leading SEO Tools: Google Analytics/Search Console, Botify, Adobe, Semrush, NewszDash, and other news-focused data tools.
Basic knowledge of all major sports, a plus

Additional Information
NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.
If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations in the US by calling 1-818-777-4107 and in the UK by calling +44 2036185726.

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Trevor Roberts

Director, Technical Architecture - Enterprise Applications

Sustainable tech

A legacy brand builds for the future

In addition to building and optimizing internal applications, Director of Technical Architecture Trevor Roberts is working on NBCUniversal’s carbon reporting tool to help move the company’s sustainability goals forward. Targeting carbon neutrality across global operations by 2035, NBCU is prioritizing sustainability, and carbon reporting will help support the programs increasing efficiency and reducing waste everywhere from film productions to office buildings. “We can set a standard in the entertainment industry for sustainability that will benefit generations to come,” Roberts said.

NBCUniversal is not satisfied with the status quo.

Robert Davis

Sr. Director Data Science Audience Studio

Leading with solutions

Embracing change for cutting-edge advancement

Senior Director of Data Science Robert Davis and his team have been at the forefront of forecasting and optimization, machine learning, natural language processing and deep learning, all contributing to the research, design and development of all of the company’s AdSmart products. “The AdSmart team and NBCUniversal will evolve to embrace ongoing changes and technological advances,” he said. Currently, Davis’s team is focused on “a particularly exciting program” — generating accurate scripts and metadata from video with the long-term goal of extending those capabilities to live content.

The most valuable tools in my tech stack are the people that make up our diverse and state-of-the-art data science team.

Reshma Jain

Quality Assurance Lead - Technology Delivery

Advancing talent

New tech offers opportunities for individual growth

In 2016, Reshma Jain was hired as a QA specialist for the NBC Sports app, and it wasn’t long before her leadership skills were noticed by her manager. “Slowly, all the requests started coming to me,” Jain said. “During the Olympics, we had multiple critical requests coming in, and my manager asked me to lead the prioritization and communication on when they would be executed based on the severity of each request.” In 2019, Jain heard about a new NBCUniversal app, Peacock. “I wanted to be part of the product from the start,” she said. “I was ready to take the next step leading the QA team.”

I was chosen for the Influence Talent Lab program to develop the skills I need to effectively and concisely communicate ideas and engage with stakeholders at all levels.