OUR TEAM

Kinship’s Growth team is composed of super-savvy marketing professionals from a variety of backgrounds. From PR and social pros, entrepreneurs, published authors, marketing gurus, award winners, skincare enthusiasts, wellness wunderkind, and so much more! Our diverse set of experiences allow us to collaborate with open minds, puppy-like curiosity, and infectious excitement for being a pivotal team in truly shaping a better world for pets and pet parents. And, we are fun, like really FUN! By joining our team you’re guaranteed to LOL IRL, easily make work BFFs, plenty of cute pet videos, and some hilarious virtual happy hours.

HOW YOU’LL HELP EVERYONE PET PARENT LIKE A PRO

• With a deep understanding of business and brand objectives, create and execute a social media strategy to support brand growth goals to drive awareness and reach, with a strong focus on social audience growth and impact (IG primary focus, Facebook/Twitter/LI)
• Develop and own goals and performance metrics for evergreen program and campaigns; monitor regularly to understand the effectiveness of the strategy and creative, making recommendations for continuous improvement and ability to pivot when creative is underperforming
• Create a roadmap for organic social that brings the brand’s vision to life with creative and thought-provoking content
• Own end-to-end social execution and management from social planning, content series development, social calendar and cadence, creative development, to posting and community management
• Act as social expert and big-idea generator in collaboration with Growth and Creative teams, providing data-driven POVs on emerging trends on social media to help drive growth in audience reach and engagement across channels
• Stay abreast of social consciousness and trends--to create timely content that resonates with our millennial pet pros
• Able to work with creative design team to execute social asset vision 
• Able to write compelling, engaging, and fresh social media post and asset copy 
• Work closely with Wisdom brand lead to help develop and execute influencer programs (nano, micro/macro, ambassador) strategies and campaigns to raise brand awareness 
• Partner with social and brand leads across Kinship businesses to support integrated marketing campaigns
• Lead strategy for community management in partnership with customer service on response management
• Line management responsibility and oversight of community manager

THE PRO WE’RE LOOKING FOR

As Kinship people, we have three pillars that set out how we aim to be--in our everyday work, and in how we approach each other. We call these our Cultural Pillars. In all of the roles that we hire for, we look for people who are Optimistic, Purposefully Inquisitive, and Open to All. And for this role, you’ll need these skills to knock it out of the dog park:

LEADERSHIP COMPETENCIES:

• Courage: A positive outlook with the courage to act and address difficult issues or great opportunities. Takes full ownership and engages others to follow.
• Values Differences: Recognizes the value that different perspectives and cultures bring to an organization, and so proactively seeks this in projects, building teams, and solving business issues.
• Learns at Pace: Drives work with real pace, actively learning through this with experimentation when tackling new problems, using both successes and failures as learning fodder.

TECHNICAL SKILLS:

• 4-7 years' social experience with proven results in social campaigns that drove awareness and reach, along with social audience growth and positive engagement. Preferably from a top-tier agency, client-side experience is a plus
• You speak every language of social: Instagram, TikTok, Clubhouse, Twitter, LinkedIn, Snapchat, YouTube, Pinterest...you name it
• You walk the talk: An active and well-rounded personal presence in social 
• You’re your own influencer: Experience working with and setting expectations with managers/team on effective and impactful social media campaigns
• You’re a data-driven pro: A creative thinker, with an ability to use both data and intuition to inform decisions
• You got a big tool bag: In particular, proficiency in using Sprinklr and Asana. Bonus if you know other social media software/tools (e.g. Airtable, Google Analytics, Meltwater, Talkwalker / Brandwatch, Facebook Business Manager)