Social Media Lead
At Squarespace, we believe that even the simplest moments and wildest ideas should come to life in a beautiful way. This not only pertains to our award-winning product, but also to our marketing. That’s where you come in: Squarespace is seeking a maker and visionary social media expert to grow our impact across all platforms. A creative first and foremost, you are a passionate content creator and influencer with a deep understanding of the brand and our audience. Your work will balance creative development and social execution; big ideas and minute details; content creation and community dialogue; ownership and collaboration. Your mission is to create and manage the thoughtful, memorable and beautiful content that will cement Squarespace as a leading voice in social. This role reports into the Director of Content Marketing in New York.
RESPONSIBILITIES
- Develop and execute exceptional creative content in alignment with the Squarespace brand and social strategy
- Grow our followers, engagement and brand sentiment to impact business KPIs
- Ensure our content is frequent, fresh, compelling and consistent across all established and emerging social media platforms
- Work with internal teams to create an ambitious social calendar
- Execute against deadlines, while also responding thoughtfully at opportunistic moments; know when to join into social conversations, and how to do so in a way that is on-brand and on-strategy
- Manage relationships with any partners and/or influencers; source and evaluate influencers, and work with them to create exciting campaign strategies
- Work closely across the organization to ensure content is consistent with overall brand objectives, strategy, and product roadmap
- Analyze social metrics to help inform strategy
REQUIREMENTS
- 7+ years of marketing experience, with a focus on social media
- A highly creative and nimble maker with a strong visual eye, and a passion for photography, videography and visual expression
- Extensive experience with all major social platforms, and curiosity in emerging platforms
- Experience with engaging and growing a social audience on one or more platform
- Meticulous attention to detail, and high standards for yourself and others
- Skill in photography/videography, photo/video editing, and photo/video shoot production, as well as copywriting and editing
- Strong experience with the Adobe Creative Suite
- Comfort with spreadsheets and using data for reporting
- Deep understanding of the Squarespace brand and product
- An eye for great content in unexpected places
About Squarespace
Squarespace makes beautiful products to help people with creative ideas succeed. By blending elegant design and sophisticated engineering, we empower millions of people — from individuals and local artists to entrepreneurs shaping the world’s most iconic businesses — to share their stories with the world. Squarespace’s team of more than 670 is headquartered in downtown New York City, with offices in Dublin and Portland. For more information, visit www.squarespace.com/about.
Perks
- Health insurance with 100% premium covered
- Flexible vacation & paid time off
- Equity plan
- 401(k) plan with employer match
- Free lunch and snacks
- Dog-friendly workplace
Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customer base, but we also strive for the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.