Zearn is the nonprofit educational organization behind Zearn Math, the top-rated math learning platform used by 1 in 4 elementary students nationwide. Zearn Math supports teachers with research-backed curriculum and digital lessons proven to double the learning gains of a typical year of instruction. Zearn Math instructional materials - including 400+ hours of digital math learning - are free for teachers and families. Zearn also offers school- and district-wide licenses and professional development to support implementation. Everything Zearn does is driven by the belief that every kid can be a math kid.

Zearn is on a mission to ensure that all children love and learn math, and we’re looking for a strategic, data-driven Market Strategy Manager to join our team and help grow Zearn Math to reach all students nationwide. As the Market Strategy Manager, you will generate customer insights that inform Zearn’s go-to-market strategy, craft the launch of new products, and define new campaigns to drive product growth. This is a highly cross-functional role, partnering closely with Sales, Academics, Product, and Engineering to name a few. We are looking for a passionate, data-driven, collaborative product marketer to join our fast-growing team.

You will:

• Develop market strategy and product positioning informed by user research, market research, and product understanding
• Lead market insights, including synthesizing and communicating opportunities for Zearn product positioning to the broader Zearn team
• Deeply understand the positioning needed to reach different customer segments; lead the work to regularly interview teachers and administrators as well as incorporate qualitative and quantitative secondary insights to inform your work (content, messaging, positioning, etc.)
• Work closely with a range of cross-functional teams—product managers, sales, design, PR, and engineering—to successfully launch new products and identify positioning that drive adoption
• Lead marketing analytics and engagement metrics to further refine synthesis of market and sector trends and insights to make recommendations on opportunities for growth in brand awareness, free users, and sales leads
• Keep abreast of news and events related to industry/competitors/policy; proactively distribute topical reports and developments when appropriate

We’re looking for someone with:

• 5+ years of relevant work experience that can span market strategy, marketing, product marketing, product management, operational roles, or strategy consulting
  • 2-3 years of product marketing or go-to-market experience; experience working in technology, education, or platform companies is a plus
• Excellent written and verbal communication skills
• Desire to work in a fast-moving, dynamic environment and is able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right

Compensation

We offer a competitive benefits package, including comprehensive medical, dental and vision plans, short- and long-term disability, life insurance, 401K matching, parental leave, and a generous PTO policy.

This role is fully remote, but you may be asked to travel to our New York City office for teambuilding when it reopens.