Marketing Manager (Analytics) - Keeps
Thirty Madison is building the premier healthcare company for people with chronic health issues. Through our novel approach to care delivery, powered by our proprietary platform and brands built around specific chronic conditions, we combine the best of specialist-level healthcare with the convenience of telemedicine.
In just three years, we’ve built four brands on top of our platform: Keeps (for men’s hair loss), Cove (for migraine), Evens (for acid reflux), and our newest brand, Picnic (for allergies). We’re growing rapidly, recently raised a $140m Series C, and are backed by some of the best healthcare and consumer investors, including HealthQuest Capital, Mousse Partners, Bracket Capital, Polaris Partners, Johnson & Johnson, Maveron, Northzone, among others.
This year, we are honored to be included on Built In's 2021 list of Best Places To Work in New York City and Best Midsize Companies To Work For. This recognition is a true testament to our hardworking team and company culture. As we continue to grow, we pride ourselves on finding passionate individuals who truly embody our core values and mission each and every day.
The Role
At Keeps, our mission is to be the first and last place a guy has to go to keep his hair. Since our founding in 2018, we have quickly scaled revenue growth; have helped hundreds of thousands of guys take action to stop hair loss and; as of 2020, have become the biggest DTC brand in the men’s hair loss space. We have ambitions to be the best men’s hair loss brand in the world, and we are looking for a strategic and seasoned Marketing Manager to help lead the next evolution of the Keeps business.
The Marketing Manager (Analytics) will be a key role within the Keeps marketing team. You will have the chance to drive strategy and data rigor across all of Keeps marketing efforts and will be involved in everything from analyzing performance of our growing acquisition budget to cohort analysis and retention trends.
The right candidate will know how to communicate and work with data-minded marketers while establishing themselves as the key stakeholder for all things marketing within the larger data team. Given the scale and impact of marketing within the organization, you will be solving complex problems across other organizations as well.
This role will report into the VP of Marketing at Keeps and can be remote until at least August 2021.
Some of what you’ll be working on:
- Standardize marketing reporting and dashboards across Brand, Growth, Retention, and conversion rate optimization
- Analyze growth marketing campaign performance to highlight trends and opportunities
- Identify performance trends to uncover new opportunities for the broader team
- Support A/B testing and experimentation methodology
- Deep dive into retention metrics to help extract insight and learnings that will be applied throughout the customer lifecycle
- Democratize data across internal data platforms to empower the marketing team to increase their own data capabilities
- Leverage Google Analytics and other web analytics tools to drive insights. Optimize platforms for user consumption and accuracy
- Work with the VP of Marketing to determine the right metrics to track for brand awareness
- Work with growth team on customer journey and new attribution methodology
You should have:
- 3+ years of marketing analytics, business analytics, or other relevant functional experience
- Advanced skills in Excel and Google Spreadsheets. Use of complex formulas a must
- Expertise of analytics platforms such as Google Analytics, Amplitude and BI tools like Looker, Tableau or Periscope
- Heavy knowledge of SQL. Knowledge of Python, R, a huge plus but not required
- Experience with working in DTC, retail, or subscription companies
- Genuine curiosity about healthcare, chronic conditions and/or men’s hair loss
These are unprecedented times and we understand COVID-19 is impacting everyone differently. Our primary goal from the beginning of the pandemic has been to ensure employee safety. We went from optional to mandatory work-from-home very quickly in early March, and we have told employees that they can work remotely through July 2021 to allow them to plan accordingly.
We have also rolled out several initiatives to help our team successfully navigate the uncertainty associated with COVID-19. These initiatives have included providing funds for home office improvements, medical reimbursements, free meditation/mindfulness tools, mandatory “Me Days” away from work, company-wide Refresh days off, and fun opportunities to connect live with teammates each week (such as virtual escape rooms). We continue to examine different benefits, tools, and processes that best support our employees as we continue to work remotely and eventually begin transitioning back to the office.
Benefits for full-time Thirty Madison employees:
- Competitive salary, equity, and career development opportunities
- 100% coverage on many health, dental, and vision insurance plans
- 401k with a match, commuter benefits, and FSA
- Budget for the technology tools you need — whether it’s a laptop, monitor, or special software
- Annual $750 vacation stipend and $750 wellness allowance
We are proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity and inclusion.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions. Please contact us to request accommodation.