Marketing Analyst, SEO

| Greater NYC Area
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Vimeo’s mission is to help every business and video professional grow their brand with video. Through our ever expanding suite of tools that allows everyone to create, manage, share, and sell video we have seen incredible growth and one thing we are most proud of is our community. Our 200 million members are everything from high-end video producers, marketers driven by metrics, small business owners, agencies, enterprise teams and everyone in between. We are looking for an experienced Marketing Analyst to support Vimeo’s SEO and Content efforts. The right person will have a strong analytics background with equal parts technical and interpersonal skills, and will have previously worked in Web or Marketing Analytics.

What you'll do:

  • Partner with the SEO team to optimize funnel performance
  • Connect traffic to revenue by building funnel models that measure the impact of our SEO + content efforts
  • Set up and monitor keyword tracking to find opportunities and measure performance
  • Assist with monthly and ad hoc reporting to leadership
  • Collect and organize search engine data from internal databases and external data sources into one unified view
  • Monitor site performance and identify potential causes for changes to performance
  • Establish frameworks for measuring the efficacy of our social, blog, and site content
  • Establish and communicate tracking standard methodologies for our Community and SEO Content teams to implement
  • Run tests on Vimeo’s blog to generate findings our team can apply to improve conversion, time on page, and general user experience
  • Work with engineering teams to measure site speed and manage our sitemaps
  • Help measure the impact of content on both our self-serve and enterprise funnels
  • Build forecasting models to inform resourcing conversations

Skills and knowledge you should possess:

  • Bachelor’s degree (preferably in Business, Economics, Statistics or Computer Science) and 2+ years of experience in a data analytics role (preferably in a SaaS business)
  • Extensive SQL and Python experience working with large datasets
  • Experience crafting audience for targeted marketing campaigns
  • Proficient in Excel (pivot tables, keyboard shortcuts, etc.)
  • Consistent track record in using quantitative analysis to drive product and/or business decisions
  • Experience with Google Analytics, SEMRush, Ahrefs, and Google Search Console
  • Experience reporting on SaaS sales funnels
  • Experience building dashboards in Looker or Tableau

About us:

Vimeo is the world’s leading all-in-one video software solution. Our platform enables any professional, team, and organization to unlock the power of video to create, collaborate and communicate. We proudly serve our growing community of over 200 million users — from creatives to entrepreneurs to the world’s largest companies.

Vimeo is headquartered in New York City with offices around the world.  At Vimeo, we believe our impact is greatest when our workforce of over 650 passionate, dedicated people, represents our diverse and global community. We're proud to be an equal opportunity employer where diversity, equity and inclusion is championed in how we build our products, develop our leaders, and strengthen our culture.

Learn more at www.vimeo.com 

Learn more at www.vimeo.com/jobs

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Location

Vimeo is home to a highly ambitious, super innovative, and lovingly hilarious team. Come find us working hard and laughing loads at our HQ in Chelsea.

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