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Marketing Analyst

| Greater NYC Area

Getting together with real people in real life makes powerful things happen. Side hustles become careers, ideas become movements, and chance encounters become lifelong connections. Meetup brings people together to create thriving communities — something that couldn’t be more important right now in our world, and in the tech industry.

The Marketing Analyst will manage the daily creation and delivery of the company’s marketing reporting and analysis.

KEY RESPONSIBILITIES (include but are not limited to the following):

  • Collaborate with Marketing team members to plan, track and report on performance of paid media and CRM campaigns.
  • Develop a deep understanding of Meetups's organizers and members on meetup.com, Meetup apps, and offsite (in person attendance).
  • Identify patterns and trends in user behavior and inform opportunities to drive retention and ROI.
  • Design and build automated dashboards to drive awareness and familiarity of key metrics.
  • Communicate findings and recommendations across all levels of the organization.

Required Experience

  • Bachelor’s degree (preferably in Business, Economics, Statistics or Computer Science) and 4+ years of experience in a data analytics role (preferably in a retail or marketplace business)
  • Extensive SQL, R and Python experience working with large datasets
  • Proficient in Excel (pivot tables, keyboard shortcuts, etc.)
  • Experience with Marketing Attribution and Channel Analysis
  • Consistent track record in using quantitative analysis to drive product and/or business decisions
  • Experience with Google Analytics, Adobe Analytics, or similar web analytics tools
  • You truly believe that "getting it right" is just as important as "getting it done"

Success in this role means you will:

* Develop and maintain source of truth reporting for marketing campaign and channel performance.

* Help define, monitor and refine customer LTVs by segment, channel, platform and key behavior trends.

  • Determine what behaviors signal that a user will become high value vs. low value vs churn?
  • Create the best attribution model to help us accurately identify the most effective marketing tactics.
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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • SwiftLanguages
    • React/ReduxLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • BalsamiqDesign
    • IllustratorDesign
    • PhotoshopDesign
    • JIRAManagement
    • TrelloManagement

Location

Meetup is in the vibrant and trendy SoHo neighborhood. Just steps away from the BDFM6 and a short hop and skip to the NQRW.

What are Meetup Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
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