Marketing Analyst

| Greater NYC Area | Hybrid
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ABOUT US 

At the Expert Institute, we are pioneers and disruptors in the legal technology space. Our mission is to pair attorneys with the perfect expert witnesses on their most critical cases, and be a hero for the people, families, and businesses they serve.

We have played a key role in recovering billions of dollars in settlements and verdicts, including many national headline cases involving well-known brands like Google, Uber, Microsoft, Facebook, the NFL, MLB and many others.

We are looking for a Marketing Analyst who will make a significant impact on the company’s digital marketing and business development efforts as we continue to expand on a national scale. 

ABOUT YOU

You are a marketing professional who wants to make your mark on a rising start-up and help develop an industry-disrupting marketing strategy from concept to production. While you always take a data-first approach to developing improvements you also have a deep creative streak, looking for ways to leverage innovative marketing tactics to drive engagement. 

Most importantly, you enjoy making your ideas reality in a fast-paced environment where your work can have a direct impact on the company as a whole.

WHAT YOU WILL DO

The Marketing Analyst reports to the Senior Vice President of Marketing and will work closely with other members of the team to design and maintain both internal and external campaigns.

  • Assist with the execution of marketing campaigns across various channels, such as Email, Marketing Automation, Search Engine Optimization, Paid Search, Display Advertising
  • Assist with AB tests across website, landing pages, email campaigns, PPC campaigns
  • Compile reporting and conduct quantitative analyses to optimize campaigns on an ongoing basis
  • Assist with the maintaining Salesforce CRM data
  • Closely partner and collaborate with members of the marketing and sales team
  • Track campaign performance and develop reporting, including attribution of Sales Qualified Leads and revenue generated from marketing efforts
  • Stay up to date on industry best practices, and marketing platforms
  • Maintain a high level of quality across projects and schedules

YOUR BACKGROUND 

  • 2-4+ years of relevant marketing experience
  • Strong Excel skills
  • Experience using marketing / analytics platforms such as Google Analytics, Webmaster Tools, MOZ, SpyFu, SEM Rush, Mailchimp, Google Adwords, and more
  • Experience making data-driven decisions using analytics, A/B testing, and campaign reports and dashboards
  • Familiarity with HTML and CSS
  • Understanding of marketing best practices
  • Salesforce experience a major plus
  • Strong excel skills required
  • Excellent organizational skills and attention to detail
  • High level of autonomy, ability to work independently, and own projects through completion
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Technology we use

  • Engineering
  • Sales & Marketing
    • CSSLanguages
    • JavascriptLanguages
    • SqlLanguages
    • HTMLLanguages
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • Google Cloud SDKLibraries
    • Sequelize ORMLibraries
    • AngularFrameworks
    • ExpressFrameworks
    • PostgreSQLDatabases
    • SnowflakeDatabases
    • AWS (Amazon Web Services)Services
    • SalesforceCRM
    • Segment.ioCRM
    • MailChimpEmail

Location

The Financial District (FiDi) is the financial and historical heart of New York City. Our office is located right on Wall Street, with easy access to subway lines and ferries.

An Insider's view of Expert Institute

What are some social events your company does?

During my time at Expert Institute, I've been a part of some awesome social events. I've been able to admire the Statue of Liberty during a boat cruise, master the nuances of wine and cheese virtually, and receive expert advice during our golf outing. These sponsored events offer something for everyone and I get to know my colleagues even better!

Meredith

Associate Director, Medical Research Operations

What's the biggest problem your team is solving?

Every day, attorneys come to us to source experts to assist with their cases. Each case has unique challenges to overcome, whether it's the expert specialty, case theory, or jurisdiction requirements. Our team speaks with attorneys to learn more about their cases and experts in various industries to find the most suitable expert for these cases

Celia

Director, Multidisciplinary Research

How does the company support your career growth?

Although we all have recurring daily responsibilities, Expert Institute encourages us to grow and refine our skills by getting involved in different and new initiatives. Continually learning and exploring new ways to optimize processes and solve challenges is ingrained into the culture here at EI!

Jason

Manager, Strategy & Analytics

What is your vision for the company?

I envision the company expanding tremendously, keeping and growing its lead in the legal tech/services marketplace. In the years to come we'll remain the preeminent provider of expert access, while continuing to build out the best data & analytics on experts & intelligence on case types that help our clients achieve the best outcomes possible.

Bill

President

What are Expert Institute Perks + Benefits

Expert Institute Benefits Overview

Expert Institute provides generous benefits to all employees, as well as competitive salaries and bonus compensation. Our benefits include medical, dental, and vision insurance, commuter benefits, 401(k) with employer match, generous parental leave, as well as free snacks and after-hours activities.

Culture
Volunteer in local community
Expert Institute is a top fundraiser for the Making Strides Against Breast Cancer walk in MKE and is just one of several fundraisers EI participates in throughout the year!
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Financial & Retirement
401(K)
401(K) matching
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Pet friendly
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program

Additional Perks + Benefits

At Expert Institute, you will surround yourself with great people that do great things together. Sports leagues. Happy hours. Volunteer work. Not to mention an intellectual atmosphere that makes every day a new experience.

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