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Marketing Analytics Manager

| Greater NYC Area

Curious in nature and keen to identify the ‘why’ within a data set? If so, keep reading. 

CB Insights is looking to add an experienced Marketing Analyst to our growing team. In this role, you will bring your expertise and build out our data analysis capabilities within the Marketing function. Your key contributions will be to define, generate, analyze, interpret and communicate the metrics which drive our marketing objectives. You’ll help the marketing and sales team make better, faster, more data-driven decisions throughout the entire funnel. If you get excited about pulling winning strategies from mounds of data, and if you’re excited by the prospect of helping a big-but-small company build its analytical foundation, and if you’d enjoy surrounding yourself with almost 300 colleagues who are hungry for knowledge and eager to surpass their goals, we’re looking for you.

Key Responsibilities:

  • Provide data insights across marketing programs; build dashboards/reports, provide detailed analyses, and fulfil ad hoc requests across different marketing campaigns and projects, including executive-level and campaign-specific reporting
  • Help build out attribution models for marketing activities and directly tie marketing activities to sales revenue - first and last touch to start, multi touch down the road
  • Dig deep into the data to understand complex business questions, and present findings to senior leadership on the marketing team
  • Design and recommend appropriate analytic methodology, approach & KPIs and ensure delivery of conclusion, recommendations and actionable insights
  • You’ll help bridge the gap between the builders of sophisticated quant models and people who run screaming from numbers
  • You’ll learn to translate our analytics into the stakeholder’s native language and tell stories to make complex situations simple to understand and translate into measurable actions
  • Adhere to industry best practices 

Qualifications and Requirements: 

  • 3+ years of marketing analytics 
  • Strong communication and analytical skills with solid foundation in data analysis
  • Comfortable managing, manipulating and analyzing large data sets
  • Expertise in MS Excel, Google Analytics, Google Ads, SQL, Looker, Hubspot, and Salesforce
  • Strong knowledge of marketing attribution, and the ability to build models using (but not limited to) UTM parameters, first touch and last touch models, and full-funnel models
  • Prior basic experience with R or Python skills are a huge plus
  • Knowledge of database structure, queries, and reporting techniques 

We know that diversity makes for the best problem-solving and creative thinking. We are dedicated to adding new perspectives to the team and encourage everyone to apply if your experience is close to what we are looking for.

Perks and Benefits:

  • Subsidized health, dental, and vision insurance
  • 401k with up to 4% match
  • $1,000 yearly continuing education stipend
  • Daily lunch stipend

Happy, Helpful, Humble, and Hungry: Check out more about our company culture here.

Equal Opportunity Employer: CB Insights is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

If you know someone who'd be perfect for the role, 
submit here and you'll be eligible for $5,000!
 #LI-JM

Read Full Job Description

Technology we use

  • Engineering
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • ReduxLibraries
    • MySQLDatabases

Location

498 7th Avenue, 17th Floor, New York, NY 10018

An Insider's view of CB Insights

What are some social events your company does?

To help foster cross team communication & collaboration, here are some things CB Insights does:

- yearly company offsite
- monthly company-wide team building events (past events include: bubble ball, game night, talent show, spelling bee, wine tasting, field day, etc.)
- monthly anniversary socials
- volunteer
- Ladies Lunches
- holiday party

Menaka

VP of People Ops

What's the biggest problem your team is solving?

Our team brings new datasets to the platform. A few valuable ones are patents, earnings transcript & press articles from special verticals.Instead of just surfacing the data, we run topic modeling, sentiment analysis & improving recommendation systems.The innovative way of feeding info helps clients to be sensitive to trends moving in the industry.

Shisi

Software Engineer

What are CB Insights Perks + Benefits

CB Insights Benefits Overview

Subsidized health, dental, and vision insurance
401k with up to 4% match
$1,000 continuing education stipend
Daily lunch stipend
Unlimited sick days
vacation + holidays

Culture
Volunteer in local community
Eat lunch together
Open office floor plan
Diversity
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Up to $2,000 towards towards your FSA with up to $500 rollover.
Dental Benefits
Two different plan options to select from.
Vision Benefits
Health Insurance Benefits
3 different plan options through Empire Blue Cross Blue Shield
Life Insurance
Retirement & Stock Options Benefits
401(K)
CB Insights 401(K) program allows employees to starting contributing their 4th month of employment.
401(K) Matching
CB Insights 401(K) program matches upto 4% of an employee's contribution with immediate vesting.
Performance Bonus
CB Insights offers a performance bonus for all non-commissioned roles based on company and personal performance.
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of maternal leave and 8 weeks of paternal leave.
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Snacks, coffee, tea and all the goldfish you can handle.
Some Meals Provided
$8 off towards seamless for lunch every day!
Happy Hours
Recreational Clubs
We have different culture clubs you can join including hiking and book clubs.
Professional Development Benefits
Job Training & Conferences
Continuing Education stipend
$1,000 towards education stipend after you have been with us for 6 months.

Additional Perks + Benefits

Subsidized Health Insurance, 401(K) with Matching, Yearly Education Stipend, Lunch Stipend, 3D Printer, Office Gong, Awesome Team Building Events

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