Marketing Associate, Growth

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FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Betfair US, DRAFT, and TVG. FanDuel Group has a presence across 45 states and 8 million customers. The company is based in New York with offices in California, New Jersey, Florida, Oregon, and Scotland.

We are looking for a marketing associate to join our Growth team to drive customer acquisition, activation and retention. The ideal candidate will be passionate about marketing and our customers early experience on the product. You will support the fulfillment and testing strategy of different offers to our growing audience. A successful candidate will be a self-motivated and organized individual with high attention to detail who is able to make quick but well informed decisions and back them up with data driven results.  

What you’ll do

  • Support and execute on a variety of cross functional growth initiatives
  • Drive our new user offer strategy and fulfillment of promotions
  • Work closely with product and tech to test and optimize acquisition and engagement opportunities within the product experience
  • Lead QA efforts on email and mobile to ensure all campaigns are accurate, render properly and adhere to channel best practices.
  • Research industry trends and new techniques to continuously look for new ways to improve our conversion efforts.
  • Manage offer budget to comply with the Acquisition team goals.

Who we’re looking for

  • Bachelor's Degree in Marketing, Business or Analytical field
  • Experience collaborating closely with other departments and strong communication skills
  • 2+ years working in a customer acquisition or growth marketing role
  • Experience in A/B and multivariate testing, user flow analysis, optimization tools (Optimizely preferred) and analytics
  • Self-motivated with critical attention to detail, deadlines, and reporting
  • Track record in performing well in a fast-paced environment

What you get in return

Beyond working with such a great team?

  • An exciting environment with real growth
  • Contribute to exciting products used by a highly passionate user base
  • Personal learning and development opportunities
  • Unlimited holiday allowance
  • 401K plan
  • 100% coverage of health insurance premiums

There's more, but we don't want to go on and on.

FanDuel is an equal opportunities employer. Diversity and inclusion in FanDuel means that we respect and value everyone as individuals. We don't tolerate bias, judgment or harassment. Our focus is on developing employees so that they reach their full potential.

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Location

1375 Broadway, New York , NY 10018

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