Marketing Automation Campaign Manager - Direct Marketing Strategies
The Opportunity:
Marketing Automation Campaign Manager on the Customer Relationship Management team.
The Team
The Customer Relationship Management team, part of the Customer Engagement & Activation Team at MassMutual, is primarily located in the innovation hub of Boston – The Seaport District. We're a smallish team, serving as a center of excellence for MassMutual, so it's exciting and unusual that we have open positions. If you are a marketer who enjoys coming up with ideas, making them better, and making them happen, then please read further.
The Impact
The Marketing Automation Campaign Manager is responsible for management of B2B and B2C marketing campaigns, to create dynamic, personalized direct marketing communications. This work will support the marketing funnel from engagement and nurture strategies, demand generation, lead qualification and sales conversion aligned to various distribution channels.
Responsibilities include:
Developing and executing on direct marketing strategies and campaigns primarily via email, direct mail, mobile and social channels and in partnership with integrated marketing channel partners
Creating testing plans, prioritizing most significant opportunities and efficiencies across campaigns
Measuring campaign results and make actionable recommendations, optimizing marketing campaigns/workflows based on performance. This includes researching access to new data points or adjusting campaign segmentation criteria.
Working cross functionally with various teams including our Marketing Data & Analytics partners and various development teams to evaluate, maintain and innovate technical aspects of key marketing systems
Participate in budgeting and vendor management to minimize costs while maintaining quality work
Contribute to continuous review of process improvements in campaign development, quality control, database analysis, etc.
Minimum Qualifications
Bachelor's degree or High School Diploma (or GED) with 4 years of relevant work experience
5+ years of experience with marketing automation and CRM platforms, such as Salesforce Marketing Cloud, Marketo or Eloqua
2+ Experience designing complex B2B and B2C digital direct marketing campaigns, including experience running A/B and multivariate split tests
Proficient with MS Office Suite, with a focus on Microsoft Excel
Preferred Qualifications
Experience with Alteryx/Tableau
The ability to write simple queries and extract data in SQL
Working knowledge of Atlassian Suite (Jira, Confluence)
Agile Methodologies
Salary: $90-110K, commensurate with experience, plus bonus incentives & robust benefits package
What to Expect as Part of MassMutual and the Team
Regular meetings with the Customer Relationship Management team
Focused one-on-one meetings with your manager
Access to mentorship opportunities
Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQ, Veteran, and disability-focused Business Resource Groups
Access to learning content on Degreed and other informational platforms
Your ethics and integrity will be valued by a company with a strong and stable ethical business with industry leading pay and benefits
About MassMutual
We've been around since 1851. During our history, we've helped millions of people find financial freedom, offer financial protection, and plan for the future. Today, we continue to develop meaningful relationships with our customers by building their trust, being knowledge problem solvers and always prioritizing their needs. MassMutual is guided by a single purpose: We help people secure their future and protect the ones they love. As a company owned by our policyowners, we are defined by mutuality and our vision to put customers first. It's more than our company structure – it's our way of life.
MassMutual was recognized as an Ethisphere 2020 World's Most Ethical Company, a Top Place to Work in 2020 according to The Boston Globe and named among America's Best Employers for Diversity according to Forbes 2020.
MassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply. Note: Veterans are welcome to apply, regardless of their discharge status.
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MassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply. Note: Veterans are welcome to apply, regardless of their discharge status.
If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need.
At MassMutual, we focus on ensuring fair, equitable pay by providing competitive salaries, along with incentive and bonus opportunities for all employees. Your total compensation package includes either a bonus target or in a sales-focused role a Variable Incentive Compensation component. For more information about our extensive benefits offerings please check out our Total Rewards at a Glance.