Marketing Automation Manager (Marketo)

| Greater NYC Area

We're Ushering a New Era of Data Participation. Interested?

Collibrians are building a new way for all data users to have access to trustworthy data so they can make good data-driven decisions. We have modeled the Collibra platform after the best collaborative digital communities to be flexible, transparent, and human. We’ve replaced rigid rules with open collaboration. The result is data governance that’s second nature, from day one. If you’re interested in joining the team, look no further.

How you'll make an impact at Collibra:

As our Marketing Automation Manager, you are a catalyst for our campaign execution, turning ideas into reality and guiding our growth and maturity in all things Marketing Automation. In this role, you will support the Marketing Team by automating and executing digital campaigns, creating forms and emails, ensuring tight integration between marketing (MAP, ABM) and sales (CRM) systems, and tracking campaign results. The ideal candidate will possess an eye for detail, will keep ahead of industry developments, and has a demonstrated ability to scale efforts in a fast-paced environment. This role is based in New York City.

A day in the life of a Marketing Automation Manager at Collibra:

You’ll be reporting directly to the Director of Marketing Operations and Insights and will be responsible for a wide range of tasks, including:

  • Administration of our Marketing Automation Platform (Marketo), webinar platform (Zoom) and ABM Platform (Engagio)
  • Work cross-functionally across the marketing team to create and maintain marketing automation campaigns, including the production of HTML emails, online forms, landing pages, monthly newsletters etc.
  • Configure, implement, customize, test, update and report on marketing campaigns, lead nurturing programs, and lead scoring programs
  • Create segmented lists based on user persona and behavior, including past email, web, or campaign interactions
  • Measure results and drive optimization of our marketing automation efforts
  • Develop documentation and roadmaps for processes, A/B tests, and promotions
  • Maintain data quality across our marketing systems and develop best practices and guidelines

You Have:

  • Bachelor’s degree in Marketing, Business, or a related field
  • 3-5 years in an automation, operations, or campaign management role
  • 2+ years operational experience with Markto required; Marketo certification preferred
  • 1+ years operational experience with with ability to set up campaigns and reports
  • Experience with Engagio or other ABM platform preferred
  • Experience operating within GDPR, CAN-SPAM, CASL and/or other compliance frameworks
  • Comfortable editing and adjusting HTML email and landing pages; ability to write HTML independently preferred
  • Flexible and adaptable with the ability to work under pressure in a fast paced environment to meet multiple deadlines and maintain close attention to detail
  • Ability to improve business outcomes by utilizing a data-driven mindset and analytical skills paired with a creative approach to problem solving
  • Strong organization and communication skills, and ability to collaborate with stakeholders across multiple departments and time zones

We Offer:

  • A friendly, rapidly growing environment where your input is valued and growth is fostered
  • Ongoing opportunities to collaborate with fellow Collibrians globally
  • Flexible hours = quality > quantity
  • Bi-monthly catered lunches. Never go hungry again!
  • Did we mention happy hour?
  • Spacious brand new offices in NYC
  • A state-of-the-art laptop for work
  • And of course, a competitive salary with a strong benefits package


Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • HibernateLibraries
    • SparkLibraries
    • SparkFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • Neo4jDatabases
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • PendoAnalytics
    • InVisionDesign
    • SketchDesign
    • Aha!Management
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • Salesforce CPQCRM
    • Callidus CRM
    • PS Enterprise CRM
    • Oracle EloquaLead Gen
    • EngagioLead Gen


FiDi’s rich history is the perfect backdrop to keep us humble without stifling the innovation that our new office inspires. And commuting is a breeze!

An Insider's view of Collibra

What’s the vibe like in the office?

There are a lot of options for when I want to be “distracted” from my work. The office has an amazing mix of personalities that blend together very well. It’s great to have exposure to the individuals who started this company, as well as the rest of the c-suite employees. The office is collaborative so it feels like your opinion actually matters.


Sales Development Representative

How do you collaborate with other teams in the company?

Cross-team collaboration within Collibra is integral to my position. As an FP&A Analyst, I act as a financial advisor to co-workers across different teams to ensure business decisions and their corresponding impacts help achieve not just Collibra’s business goals, but Collibra’s financial goals as well.


FP&A Analyst

How has your career grown since starting at the company?

Back in the summer of 2016, I started working at Collibra as an SDR. Fast-forward just two years, and not only have I had the opportunity to create a new account executive role, but I'm now the global sales leader for that team! Collibra is growing fast and there are loads of exciting opportunities available to those who want to work for it.


Manager, Junior Account Executives

What makes someone successful on your team?

The customer advisory management team looks for people who are determined to drive value for our customers. They’re people who build strong relationships, identify challenges, and love to find solutions. It’s why our customers love us!


Manager, Customer Advisory Management

What are Collibra Perks + Benefits

Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Retirement & Stock Options Benefits
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Stocked Kitchen
Some Meals Provided
We provide bi-monthly lunch following our all-hands meetings.
Happy Hours
Happy hours are hosted Once per month.
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Online course subscriptions available
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