Who we are:

We are Dataminr, the leading company that turns social media into real-time, actionable alerts. Our ability to find and deliver information faster than any traditional source has completely revolutionized how critical, relevant and actionable information reaches the news, finance, public sector and corporate security industries.

We are one of the most exciting companies to work for and have been referred to as the “super tool of journalists and hedge funds” while also receiving numerous accolades from professionals in both the corporate security area and public sector. We’ve been named to CNBC’s Disruptor 50 list in 2014 and 2016, the Forbes FinTech 50 list in 2016, added to the AlwaysOn Global 250 Top Private Companies list and received an invitation to speak at the World Economic Forum.

Headquartered in New York City and nearing 400 employees, Dataminr provides a challenging and dynamic environment where everyone feels that they have the freedom to be innovative, impactful and influential. Our culture promotes team interaction, work-life balance and the sharing of information and ideas because it empowers us to do our best work and have fun. If you want to be a part of the most interesting and exciting high-growth tech company in New York, please keep reading!

Who you are:

You're a B2B digital marketer with a passion for marketing automation and email marketing. You have expertise in building marketing automation programs, collaborating with senior leaders across sales and marketing, internal program stakeholders and agency/third party partners. You will help the team make data-driven decisions as you optimize activities around supporting business growth in measurable ways.

You're highly organized and hard working. You thrive in a fast-paced, digital-native environment. You have excellent communications skills and at least two years of B2B marketing experience.

Responsibilities:

Email Marketing & Marketing Automation

• Adhere to CAN-SPAM, CASL, and GDPR compliance leveraging best-in-class hygiene and suppression strategy
• Centralize, manage and QA email deployment and contact strategies across multiple audiences and segments, often simultaneously and with direct project management
• Build emails, website landing pages, forms, lead lists and reports within Pardot
• Create standardized templates and assets for ease of campaign management
• Understand and improve marketing automation strategy and process
• Centralize, build and maintain automated marketing campaigns with a performance focus
• Strike balance between supporting always-on programs and executing on opportunistic activities
• Have a test & learn approach

Data Stewardship

• Optimize database segmentation, cleansing and data normalization
• Work with marketing and sales colleagues, support sales alignment with reporting and best practice recommendations
• Perform regular database maintenance

Lead Management

• Support ongoing evolution and improvements to lead management process with Pardot and other tools we may integrate
• Assist vertical (segment) marketers in making data-driven decisions leveraging reporting and analytics

Technology Management

• Ability to train lite-users and assist in the development and creation of training materials
• Advise on best-in-class tools for the marketing tech stack
• Manage the integrations into Salesforce

Desired Skills and Experience:

• Bachelor's degree in related field
• 2+ years experience in marketing automation
• Experience developing, executing, and measuring lead generation programs for B2B audiences
• Experience developing, executing, and measuring nurture campaigns for B2B audiences
• Experience using Salesforce, building reports and campaigns
• Experience in email coding and design
• Detail oriented and deadline-driven
• Ability to maintain consistent pace of marketing activity
• Agile and flexible
• Able to prioritize competing projects, and delegate work
• Not afraid to ask questions
• Experience working with CRM and email tools such as Salesforce and Pardot
• Pardot certification a plus

Our offering of competitive benefits and perks include:

• Company paid benefits for employees and their dependents, such as medical, dental, vision, disability and life
• Flexible spending account to be used for out-of-pocket medical, transit, parking and dependent care expenses 
• 401(k) savings plan
• Generous leave
• Daily catered lunch
• A kitchen fully stocked with snacks and beverages 
• Discounted Gym Membership

…and this is just to name a few!

Dataminr is an equal opportunity and affirmative action employer. Individuals seeking employment at Dataminr are considered without regards to race, sex, color, creed, religion, national origin, age, disability, genetics, marital status, pregnancy, unemployment status, sexual orientation, citizenship status or veteran status.