Marketing Automation Strategist
Yext is the leading Digital Knowledge Management (DKM) platform. Yext's mission is to give companies control over their brand experiences across the digital universe of maps, apps, search engines, voice assistants, and other intelligent services that drive consumer discovery, decision, and action. Today, thousands of businesses including brands like Taco Bell, Rite Aid, and Steward Health use the Yext Knowledge Engine™ to manage their digital knowledge in order to boost brand engagement, drive foot traffic, and increase sales.
Yext is looking for a Marketing Automation Strategist to oversee all global marketing automation systems and processes, including designing, developing, and managing. They will be collaborating with stakeholders across the organization helping to implement and optimize campaigns, including working to maintain and improve the entire lead generation lifecycle for each region. They will be responsible for evaluating the effectiveness of the programs and ensuring integration across departments both locally and regionally. The Marketing Automation Specialist will help drive the marketing team forward by designing experiments to optimize campaigns and finding scalable strategies. This person will work very closely with marketing leadership.
Responsibilities
- Oversee the development, growth, and operations of marketing automation programs
- Serve as the lead administrator of marketing journeys, working hands-on within Marketing Automation for regions
- Partner with the product, content, and sales team to create compelling nurture paths for different personas, and constantly iterate and test to drive improvement
- Partner with our Salesforce, Data, and Digital teams to identify methods of leveraging customer data, develop campaigns/journeys that are seamlessly integrated with the product experiences
- Maintain high levels of data organization with fast-growing, high-volume lists and data from multiple sources, including Salesforce and our data warehouse
- Lay out campaign workflows, including validation rules, triggers, alerts, and automated responses
- Define dynamic list criteria and upload data for static lists
- Assist in designing, implementing, and testing a lead scoring system to enable and optimize sales productivity
- Understand the practice of segmentation, utilizing and optimizing first- and third-party data and activation of segments across owned and paid channels
- Responsible for marketing automation Quality Assurance from design rendering to email functionality and lifecycle program functionality
- Establish KPIs and configure standard reports and to measure tactic and campaign success as well as business results
- Strong understanding of email/SMS regulations across all relevant regions and ability to enforce internally
- Ask new questions that nobody else is asking and find the right answers
Minimum Requirements
- BS Degree
- 1-3 years experience as a power user of a marketing automation platform
- Must have hands-on experience with Salesforce and a Marketing Automation Platform (Pardot is a plus)
- Experience designing and implementing A/B multivariate tests
- MS Excel proficiency
- Ability to work independently and lead projects with minimal oversight in a fast-paced environment
- Superior critical thinking and problem solving skills
- Experience in managing email and marketing automation vendors
- Data visualization and demonstrated ability to use data to develop relevant insights and influence decision making
Preferred Requirements
- Experience with media campaigns and site personalization
Compensation, Benefits & Perks
Yext offers the following exceptional benefits: competitive compensation, 401k, unlimited snacks, daily meal allowance, flexible hours/paid time off, and excellent health/dental/vision insurance. We treat our employees well and offer tremendous growth opportunities. Challenging work pushes our people to be creative in a casual environment that is caring, fun, and collaborative. We believe that when you have smart, happy people working together you can produce something special.
About
Yext has been named a Best Place to Work by Fortune and Great Place to Work® as well as a Best Workplace for Women. Yext is headquartered in New York City with offices in Berlin, Chicago, Dallas, Geneva, London, Paris, Tyson's Corner, San Francisco, Shanghai, and Tokyo. Learn more about the Yext team and culture on the muse, our website, and our blog.
Yext is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
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