Marketing Automation Strategist

| Greater NYC Area
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Yext is the leading Digital Knowledge Management (DKM) platform. Yext's mission is to give companies control over their brand experiences across the digital universe of maps, apps, search engines, voice assistants, and other intelligent services that drive consumer discovery, decision, and action. Today, thousands of businesses including brands like Taco Bell, Rite Aid, and Steward Health use the Yext Knowledge Engine™ to manage their digital knowledge in order to boost brand engagement, drive foot traffic, and increase sales.

Yext is looking for a Marketing Automation Strategist to oversee all global marketing automation systems and processes, including designing, developing, and managing. They will be collaborating with stakeholders across the organization helping to implement and optimize campaigns, including working to maintain and improve the entire lead generation lifecycle for each region. They will be responsible for evaluating the effectiveness of the programs and ensuring integration across departments both locally and regionally. The Marketing Automation Specialist will help drive the marketing team forward by designing experiments to optimize campaigns and finding scalable strategies. This person will work very closely with marketing leadership.
Responsibilities

  • Oversee the development, growth, and operations of marketing automation programs
  • Serve as the lead administrator of marketing journeys, working hands-on within Marketing Automation for regions
  • Partner with the product, content, and sales team to create compelling nurture paths for different personas, and constantly iterate and test to drive improvement
  • Partner with our Salesforce, Data, and Digital teams to identify methods of leveraging customer data, develop campaigns/journeys that are seamlessly integrated with the product experiences
  • Maintain high levels of data organization with fast-growing, high-volume lists and data from multiple sources, including Salesforce and our data warehouse
  • Lay out campaign workflows, including validation rules, triggers, alerts, and automated responses
  • Define dynamic list criteria and upload data for static lists
  • Assist in designing, implementing, and testing a lead scoring system to enable and optimize sales productivity
  • Understand the practice of segmentation, utilizing and optimizing first- and third-party data and activation of segments across owned and paid channels
  • Responsible for marketing automation Quality Assurance from design rendering to email functionality and lifecycle program functionality
  • Establish KPIs and configure standard reports and to measure tactic and campaign success as well as business results
  • Strong understanding of email/SMS regulations across all relevant regions and ability to enforce internally
  • Ask new questions that nobody else is asking and find the right answers

Minimum Requirements

  • BS Degree
  • 1-3 years experience as a power user of a marketing automation platform
  • Must have hands-on experience with Salesforce and a Marketing Automation Platform (Pardot is a plus)
  • Experience designing and implementing A/B multivariate tests
  • MS Excel proficiency
  • Ability to work independently and lead projects with minimal oversight in a fast-paced environment
  • Superior critical thinking and problem solving skills
  • Experience in managing email and marketing automation vendors
  • Data visualization and demonstrated ability to use data to develop relevant insights and influence decision making

Preferred Requirements

  • Experience with media campaigns and site personalization

Compensation, Benefits & Perks
Yext offers the following exceptional benefits: competitive compensation, 401k, unlimited snacks, daily meal allowance, flexible hours/paid time off, and excellent health/dental/vision insurance. We treat our employees well and offer tremendous growth opportunities. Challenging work pushes our people to be creative in a casual environment that is caring, fun, and collaborative. We believe that when you have smart, happy people working together you can produce something special.
About
Yext has been named a Best Place to Work by Fortune and Great Place to Work® as well as a Best Workplace for Women. Yext is headquartered in New York City with offices in Berlin, Chicago, Dallas, Geneva, London, Paris, Tyson's Corner, San Francisco, Shanghai, and Tokyo. Learn more about the Yext team and culture on the muse, our website, and our blog.
Yext is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • KafkaLanguages
    • Apache Solr / LuceneLanguages
    • HibernateLanguages
    • CSSLanguages
    • CompassLanguages
    • Soy and Groovy TemplatesLanguages
    • RabbitMQLanguages
    • jQueryLibraries
    • HadoopFrameworks
    • PlayFrameworks
    • MySQLDatabases
    • IllustratorDesign
    • InVisionDesign
    • SketchDesign
    • AsanaManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • YextCMS
    • LinkedIn SalesNavigatorCRM
    • SalesforceCRM
    • SalesNavigatorCRM
    • GainsightCRM
    • PardotEmail
    • SalesforceEmail
    • PardotLead Gen

Location

The Yext Building is located in Chelsea — an iconic neighborhood on the West Side of Manhattan known for its art galleries and skyline views. The office soars 9 floors, has terraces on every floor, and is steps away from famous shops & restaurants including the Starbucks Reserve and Chelsea Market.

An Insider's view of Yext

What’s the vibe like in the office?

The fantastic vibe in the office is why I come in person more days than not. I have genuine friends that I look forward to seeing, and it's nice to meet some new faces, too. The free lunch and snacks aren't a bad perk, either!

Katie

Campus Programs Coordinator

What does your typical day look like?

My favorite part about my role has to be the people management on the day-to-day. It's so exciting and satisfying to watch your team grow and become great Yexters. The trust that you build with your team over time really makes challenging times and situations so much easier to navigate - you do it together!

Ashritha

Senior Manager, Services

How does the company support your career growth?

Yext has been the center of my career growth since I started here after college. If I had to boil it down to a single theme, it would be authentic support. I have been genuinely & authentically supported in every step I've taken here by my managers and co-workers from across the organization.

Jesse

Program Manager, White Glove Services

How do you empower your team to be more creative?

I try to lead with love & be vulnerable with my team. From my past experiences, I have come to believe that creating a space for everyone to be themselves is crucial to empowering them to feel like they can collaborate & create naturally. That’s when people do their best work.

Mofya

Senior Manager, Client Support

How would you describe the company’s work-life balance?

I visit the office twice a week on Mondays & Thursdays. I really appreciate the flexibility that Yext provides! Teams can typically decide what in-person, hybrid, or remote schedules work best for them.

Mary

Global Benefits Analyst

What are Yext Perks + Benefits

Yext Benefits Overview

Our top priority is maintaining our employee's and their family's health and well-being. We offer a robust benefits program, including top-quality health insurance (medical, dental, vision), paid parental leave, a 401(k) with match or retirement pension plan, equity, commuter benefits, and more.

In addition to our top-tier benefits, we also have a holistic wellness program that includes physical and mental health services. A few employee-favorite perks are our company-wide subscription to the meditation, sleep, and relaxation app Calm, and our corporate gym membership (free gym access & discounted classes? Sign us up!)

We work hard and play even harder, but we also recognize that our employees wear multiple hats as parents, mentors, caretakers, volunteers, and more. That’s why we offer flexible and generous vacation, paid company and bank holidays, and sick days for when you’re feeling under the weather — all in an effort to give our employees more time to do the things they love with the ones they love and support a better life-work balance.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
Open office floor plan
Employee resource groups
Hybrid work model
In-person all-hands meetings
In-person revenue kickoff
President's club
Employee awards
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Transgender health care benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Pension
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Company sponsored family events
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Floating holidays
Bereavement leave benefits
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Fitness stipend
Meditation space
Mother's room
Professional Development Benefits
Lunch and learns
Promote from within
Mentorship program

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