Marketing Content Manager at Newsela
As a Marketing Content Manager at Newsela, you’ll be an expert on the needs, motivations, and challenges of Newsela’s educator audiences, and you’ll use that expertise to create best-in-class content that will drive engagement and conversion. You’ll partner with colleagues in the Marketing Team to develop content marketing plans, and own the strategy and execution of content like blog posts, whitepapers, webinars, and more from concept through production.
Why You’ll Love This Role:
This role will combine two of your passions: K-12 education and writing. You’ll collaborate with your colleagues across the marketing team to identify the right content approach to achieve our messaging and demand generation objectives, and leverage your outstanding writing and/or presenting skills to bring the strategy to life. You love storytelling and finding compelling and clear ways to communicate nuanced or complex topics. You’ll be part of an organization solving real challenges in education, and your work will have a direct and measurable impact on Newsela’s business. Plus, you get the opportunity to shape the future of content strategy at Newsela.
Why We’ll Love You:
You’re a natural communicator, synthesizer, and storyteller who loves to write and present. You have a demonstrated ability to adjust your message for varying audience needs or business objectives. You’re both a creative thinker and process-oriented collaborator who is comfortable brainstorming with colleagues as well as managing project timelines, deadlines, and workback schedules. You’ve been in a content-focused role for at least 2 years, and have experience in K-12 education either as a classroom instructor, administrator, or as a marketer serving K-12. Most of all, you’re eager to make an impact in K-12 education.
One of the fastest growing tech companies in K-12 education, Newsela was founded on the principle that while every child may have unique learning preferences, they all deserve a rich learning experience that ignites a love of learning. We built our platform based on learning science research to deliver the most engaging, authentic content to modernize how teaching happens in the classroom. Along with interactive assessments and tools, we provide teachers with digital content at five reading levels -- from +100 of the best sources -- that is relevant to the diverse backgrounds and interests of their students. Since we started in 2013, we’ve established a presence in 90% of U.S. K-12 schools and over 2.5M teachers and 37M students have registered with Newsela.