TPT (formerly Teachers Pay Teachers)
We're a teacher-powered digital learning platform, dedicated to empowering our community of 7M+ educators.
New York, NY

Marketing Coordinator, Email

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About Us

At Teachers Pay Teachers (TpT), we’re unlocking the power of educator-created content. More than 2 out of 3 teachers in the U.S., Canada and Australia come to TpT every year to get teacher-tested, engaging, and rigorous materials. What began as a humble exchange for teachers looking to share lesson plans has since exploded into a massive marketplace where teachers have created more than 3 million resources for all aspects of PreK-12 education. More than five million educators worldwide (including teachers, administrators, and parents) have downloaded TpT resources more than a billion times. If you haven’t heard of TpT yet and want to learn more, just ask a teacher. Or try this recent article in Forbes.

Who we are looking for

We’re a team of good people doing great things. We listen first. We love our work. And we are all teachers and learners in whatever we do. We believe that productivity is never an accident. It’s the result of a commitment to excellence, intelligent planning, passionate team work, and focused effort. We want every day to be fun and to matter.

Role:

TpT is looking for a talented, action-oriented Marketing Coordinator to join our marketing team. This is a critical role for TpT as you will own execution and development of our email channel that reaches millions of educators daily. TpT is the world's first and largest online open marketplace for educators with more than 3 million free and paid resources, created by educators who understand what works in the classroom.

As our Marketing Coordinator, you'll be a vital component of TpT’s marketing team. You’ll need to have a strong business acumen, understand the customer, and be excited to learn the ins-and-outs of TpT’s marketing channels that build our brand and drive a significant percentage of our sales. You’ll work with all members of the marketing team, as well as TpT’s community, product and design teams. Whether you're launching new campaigns, researching innovative marketing strategies, or implementing improvements to our email channel, your contribution will be impactful.

Responsibilities:

  • Manage day to day operations of email channel including execution of ad hoc deliveries, setting up and maintaining workflows, mapping of all campaigns, investigating issues, and supporting cross-functional teams
  • Coordinate with Growth and Product Marketing teams to execute campaigns, and feature product announcements and updates in email communications
  • Identify, prioritize, and execute a/b tests within specific campaigns to improve email channel performance over time
  • Build and edit email templates (HTML, CSS)
  • Support performance measurement, analytics, and reporting of email channels
  • Oversee corresponding elements of TpT’s marketing calendar to ensure email and social communications are well-coordinated and communicated across the company

Qualities of a Successful Candidate:

  • Current ability or interest in becoming an expert in the email channels
  • Exceptional analytical skills including proficiency with marketing math
  • Working knowledge of HTML
  • Strong organizational and time-management skills
  • Excellent attention to detail
  • Comfortable working in a rapidly evolving and collaborative environment
  • Is inspired by our mission to empower educators

Qualifications:

  • BA/BS in business or marketing/communications preferred
  • 1-3 years of marketing, consulting, or other relevant experience

Extra Credit:

  • Experience in education, technology, or at an e-commerce company
  • Knowledge of SQL
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What are TPT (formerly Teachers Pay Teachers) Perks + Benefits

TPT (formerly Teachers Pay Teachers) Benefits Overview

Building for Diversity and Inclusion is one of our core company values here at TPT. A huge part of this is making TPT a place where people feel like they can thrive, regardless of what stage of life they're in. This means we have a competitive parental leave policy (three months for new parents to bond with their little one), 20 days of PTO, 7 wellness days to look after your physical and mental health, as well as fun perks like catered lunches in office 3x weekly.

As a company rooted in the belief that teachers must be at the heart of everything we do, we also make time twice a year for teacher-visits, either virtually or going into local classrooms in the tri-state area to shadow teachers in action -- to remind ourselves of the importance behind our mission.

Culture
Volunteer in local community
Open door policy
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Highly diverse management team
Mandated unconscious bias training
TPT works with LifeLabs to conduct interactive unconscious bias workshops throughout the year, which help build context and skills that support in making TPT an inclusive place to work for all.
Diversity employee resource groups
Employees are welcome to join our many Employee Resource Groups! These groups support an array of different cultures & communities, and often host virtual or in-person events outside of working hours.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
At TPT, we are proud to offer all full time employees access to a Headspace subscription and Eden Health, an online health concierge with access to one-to-one talk therapy.
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Charitable contribution matching
TPT lead a Ukraine Donation Campaign, where the company met employees dollar for dollar in contributing to various organizations dedicated to providing support to Ukraine.
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Company sponsored family events
TpT sponsors an Employee Resource Group that caters to working parents, which hosts monthly meetings and events throughout the year! Additionally, we host Bring Your Child To Work Day annually.
Vacation & Time Off Benefits
Generous PTO
Outside of wellness, personal days, and COVID-19 specific time off, TPT also offers 20 days of PTO per year, with 5 days available for roll-over.
Paid volunteer time
Each full-time employee is given 5 additional personal days each year, used for voting and volunteering.
Sabbatical
Eligible employees get 5 weeks of paid sabbatical after their first 5 years of working at the company.
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Teams across the company have regular sponsored off-sites to promote time together. Company-wide, we also have monthly Happy Hours, and 4 main events: Field Day, Camp TPT, Picnic and Holiday Party.
Free snacks and drinks
The office kitchen is always fully stocked with snacks, sweet treats, fruit, drinks, coffee and tea.
Some meals provided
TPT provides a GrubHub allowance for in-office lunch options on Mondays, Tuesdays, & Thursdays, for those working from our HQ.
Company-sponsored happy hours
TPT has monthly Happy Hours (both in-person and virtual). Activities can vary; recently we had a virtual happy hour hosted by JamEvents for a game of "Guess My Sketch," with sponsored bevvies.
Recreational clubs
We have an undefeated softball team, and have also sponsored volleyball, dodgeball, and are always taking new suggestions!
Fitness stipend
Home-office stipend for remote employees
TPT provides a one-time $400 WFH stipend to full-time employees (both remote and hybrid), to ensure all have what they need to work effectively from home.
Professional Development Benefits
Job training & conferences
Lunch and learns
TPT hosts Snack & Learns ~2x monthly, to promote employees coming together to discuss work and goal progress, company updates, and learn from each other 🧠
Promote from within
Mentorship program
TPT's mentorship program aims to build a more inclusive environment by building relationships between TpTers, providing career growth and development opportunities through formal mentorship.
Continuing education stipend
Continuing education available during work hours
Teams across TPT devote time each week to learning. Our Eng org blocks Friday afternoons for "Eng Learning Fridays," where engineers are given a free block of time to pursue learning opportunities.

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