Marketing Coordinator
About LeafLink
LeafLink is a SaaS marketplace that provides licensed cannabis dispensaries the ability to order from their favorite brands, as well as a suite of software tools for those brands to manage their operations and scale.
With over 3,000+ dispensaries and more than 1,000+ leading brands in 19 states and territories, LeafLink is setting the industry standard for how cannabis brands and retailers work together.
Our team, backed by funding from leading VC’s, is poised to define the cannabis wholesale market. LeafLink was also named one of Fast Company’s ’Top 10 Most Innovative Companies in Enterprise for 2018, joining the ranks of Amazon, Slack, and VMWare and we are hungry for more!
Responsibilities:
- Own and curate the content for LeafLink’s social media accounts, with an emphasis on building our Instagram presence
- Drive customer acquisition and engagement through coordinating our attendance at industry events, from managing logistics to creating new marketing collateral
- Manage and grow our referral program to help LeafLink expand into new markets
- Execute and optimize a monthly retailer newsletter to improve retailer engagement
- Own your own campaigns, including, strategy, execution, QA, and reporting
- Work with our graphic design team to create new marketing collateral, including the company website, sales materials, and swag
- Contribute ideas and execution to other marketing channels including platform announcements and email marketing campaigns
- Contribute to marketing analytics reporting, leveraging data for insights on how and why our customers hear about, join, and engage on LeafLink
Who You Are:
- You have the ability to thrive in a fast-paced, high growth, rapidly changing environment that requires tenacity to exploit opportunities and a steady demeanor to handle challenges
- You are the poster child for startup hustle: change is your only constant, no challenge is too big, and no task is too small
- You are self-motivated and excited by the potential to own what you do, you have the willingness to learn and adapt as needed
- You work well independently as well as with other members of the team, both in person and remotely
- You have excellent presentation and communication skills, are outgoing and sociable, and enjoy meeting new people
- You are a multi-tasker and connector, as well as an organized operator who executes on both internal and external responsibilities
- You have knowledge of key project management concepts including phases, plans, deliverables, scope, and tasks
Qualifications:
- Bachelor's Degree
- 1-3 years of startup marketing experience
- Have managed cross-functional email processes and direct experience with one or more major ESP platforms
- B2B, SaaS, or E-Commerce experience a strong plus
- Strong organizational and time management skills; ability to shift gears quickly and effectively
- Effective communication and interpersonal skills, internally and with outside vendors and partners w/ extreme attention to detail
Benefits:
- Generous PTO
- Fun office environment
- Competitive salary
- Benefit Matching (medical, dental, vision)
- 401k Offered
- Stock options
- Team events
- New office in FiDi