Marketing Coordinator at Bodhala

| Greater NYC Area
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Bodhala is the leading machine learning-based technology startup focused specifically on the $400b legal market. Bodhala’s best-in-class technology brings data and insights to Fortune 500 companies across the country.

Headquartered in the Financial District of Manhattan, Bodhala has tripled its headcount year to date and is positioned for continued fast-paced growth through the remainder of the year, with locations across the United States and in Europe.

Bodhala is looking for a Marketing Coordinator to join our fast-growing marketing team. The person coming into this role will be responsible for managing the day-to-day strategy and execution of marketing projects and campaigns. This position will lead efforts across the go-to-market organization to help drive pipeline - from supporting events to running point on nurture campaigns.

Reporting to the Head of Marketing, and working closely with the rest of the marketing team, the Marketing Coordinator will play a critical role in supporting the delivery of efforts that support the broader marketing and business goals.

This is an exciting opportunity to be part of building something from the ground up and put your own mark on the company.


Campaign Strategy & Execution

  • Own and manage cross-channel campaign plan across various audiences including launch dates and key milestones.
  • Create and analyze reports to determine a campaign’s performance.
  • Use data to influence the content strategy and prioritization.
  • Manage social media platforms.


  • Manage hosted events - from planning and logistics to negotiating with vendors and driving event attendance.
  • Coordinate and support trade shows and conferences, including registration, booth and equipment ordering and logistics, promotional items, and collateral support.

Sales Enablement

  • Order and distribute sales promotional items and client gifts on an as-needed basis.
  • Organize digital and physical materials so that internal teams have easy access to our collateral, brochures and swag.


  • Get to know the business through informational interviews with members across the organization.
  • Set individual KPIs for the remainder of the year.
  • Take inventory of current campaigns YTD and performance.
  • Familiarize self with current marketing materials.
  • Understand 6 month marketing plan.


  • Strategize how to support marketing plan.
  • Take over all event evaluation and management.
  • Take ownership of marketing calendar - including campaigns, events, and social media.


  • Create format for monthly and quarterly internal business reviews.
  • Manage resources across internal and external team to ensure timely delivery of projects.


  • 2- 3 years of experience in general or field marketing, ideally in B2B SaaS.
  • Solid understanding of marketing fundamentals, including marketing / sales funnel, personas, campaign-level KPIs, etc.
  • Exceptional writing and verbal communication skills.
  • Strong project management skills with an acute attention to detail.
  • Comfortable working in a results-driven, revenue-focused, metrics-based organization.
  • Driven, analytical nature, with entrepreneurial spirit that excels in lean organizations.
  • Creative, assertive and solution-oriented when faced with obstacles.
  • You have an uncanny ability to ramp up quickly on complex technology, and are great at translating features and functions into business benefits, defensible differentiation and value.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • Twitter BootstrapLibraries
    • Material DesignLibraries
    • AngularFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • PardotLead Gen


Located in the heart of FiDi, we have easy access to all trains that run through Fulton Station. Great parks for strolls & coffee shops for refueling.

An Insider's view of Bodhala

How does your team reward individual success?

We celebrate successes - big and small - through public recognition, expanded responsibilities, compensation and promotions.

We are small enough to celebrate every win. That is a pillar to our culture that will remain, as we continue to rapidly grow.


Head Of Sales

What's the biggest problem your team is solving?

We are developing a technology platform that is addressing one of the largest untapped markets out there. The way the legal industry works is broken, and we are enabling data-driven decision making by bringing together best-in-class technology with a team of people who are the best at what they do.


Director Of Product

What does career growth look like on your team?

Given we are such a small team with no shortage of work, people are brought in to accomplish their core function, but there is opportunity to take on so much more.

When we think about hiring, we look at where our existing team's interests and skills are, then hire to complement that. We want people to be constantly stretching and growing!


Chief Of Staff

What unique initiatives do you have that encourage innovation?

We have such a tremendous opportunity ahead of us and such a strong team. We look to our talented and diverse team to come to the best conclusion. Sometimes we do "moonshot" exercises at company retreats and other times we throw around ideas at the water cooler.

Innovation runs through our company at every level.



How would you describe the company’s work-life balance?

Being part of a startup means you have to put in hours to make the company successful. That being said, there's never been an issue with taking the time you need off for personal reasons, as long as the work is getting done. Nobody wants to get burnt out from work, so we're encouraged to take time to recharge and come back refreshed.


Sales Development Rep

What are Bodhala Perks + Benefits

Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Bodhala provides employees with a 401(k) matching plan. We match 4% of contributions up to 5% of an employee's annual gross pay.
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Customized development tracks
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