ABOUT THE TEAM AND ROLE

theSkimm marketing team is a small group of fast-moving, data-driven and creative thinkers who nurture and grow theSkimm brand and community, while driving audience growth and engagement across all platforms. The Marketing team is focused on elevating our brand and fueling growth through mission and marketing partnerships, tentpole campaigns and brand moments. 

The Marketing Copywriter Associate is focused on bringing theSkimm’s “marketing” voice to life, working on priority campaigns, products and partnerships, in close partnership with key teams across the organization, and will report to the Senior. Manager of Brand, Campaigns & Partnerships. In 2021, we’re gearing up to continue making an impact for millenial women and enabling them to live their smartest lives. We need a partner who will be responsible for supporting the development and implementation of copy that will bring our brand partnerships, mission moments, campaigns and strategic initiatives to life. The ideal candidate will be a strong writer with brand, marketing and copywriting experience, be equal parts strategic and creative, be proactive and meticulously organized, and be willing to roll up their sleeves to get things done. 

The Marketing Copywriter will serve as a collaborator and partner to the Marketing team, as well as teams across theSkimm including Communications, Content, Sales, Business Development, Design, Strategy, Data, Product and more. 

WHAT YOU'LL BE DOING

• Help inform and document theSkimm’s “marketing” voice
• Craft strategic messaging, value propositions and collaborate on campaign assets based on target audience and business goals marrying thoughtful insights + campaign intent
• Content development:
  • Partner with the Product team to accurately incorporate product capabilities and updates into external-facing content;
  • Create and edit ad copy across acquisition and retention channels. Collaborate with channel partners and the editorial team to ensure copy is within brand’s voice;
  • Support Brand, Growth and Partnerships copy needs, inclusive of ads, internal and external decks, briefs and more 
• Execute the marketing communications process:
  • Master language documents for campaigns
  • Writing guidelines to train, outsource, or manage external writers, as needed
  • Integration with the creative process
  • Template(s)

WHAT WE'RE LOOKING FOR

• 2-3 years of work experience 
• Professional communications, editorial or writing experience required (and writing samples)
• A great writer and communicator with demonstrated experience creating engaging content
• Strong project management skills with experience executing marketing campaigns
• Exceptional organizational and time management skills
• Ability to collaborate and work cross-functionally, specifically with product, design and editorial teams
• Passion for theSkimm's mission, brand, and products

ABOUT THESKIMM

theSkimm is a mission-driven digital media company giving millennial women the information they need to live their smartest lives. Since launching in 2012, theSkimm has become a trusted source for a community of millions of Skimm’rs by seamlessly integrating into their existing routines, fundamentally changing the way its audience consumes news and makes decisions. theSkimm's flagship product, the Daily Skimm, remains the fastest-growing newsletter on the market, and the company continues to innovate, finding new ways to Skimm everything from finance and careers to voting, wellness and downtime. theSkimm’s product suite has expanded to include two top-rated podcasts, “Skimm This'' and “Skimm’d From the Couch,” theSkimm mobile app, Skimm Money and Press Pause newsletters, a new virtual course series called SkimmU, and Skimm Studios for innovative in-house video and audio content. theSkimm’s first book, How to Skimm Your Life, was released in June 2019 and debuted at #1 on The New York Times Best Seller list. 

And we’re not done. By continuing to grow the breadth of theSkimm offerings in the life’s necessity categories and expanding our products across events, commerce, customized content and audio, theSkimm ecosystem will become the go-to resource for this generation -- and the ones that follow --  in the most critical areas of their lives. Join us!

This is a full-time role based in New York, NY.