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Marketing Data Analyst

| Greater NYC Area

As a Marketing Data Analyst you will create tangible value by helping to implement, test, and report on analytics and marking performance trends. You will be responsible for optimizing ad campaigns, building marketing attribution models, improving retention and maximizing customer lifetime value. As the first key analytics hire, the work you do will directly contribute to key decisions and our overall success. As Jackpocket is an app with numerous features and end-to-end purchase funnel, you will have the opportunity to work with a robust data set across platforms as well as impact future measurement planning.

The ideal candidate must possess analytical and statistical aptitude, technical skills, intellectual curiosity and the ability to communicate results effectively. The position also requires a strong understanding of consumer behavior, actionable insights, as well as marketing and business in general. You must be able to foster close working relationships with the internal marketing team, technologists, and other key stakeholders.


  • Optimize entire marketing funnel by analyzing data from FB, AppsFlyer, Localytics, MailChimp, Mixpanel, SQL queries and other platforms
  • Develop ongoing measurement / learning plan against core business KPI’s and be responsible for managing implementation both with internal tech resources and with 3rd party vendors
  • Track learnings over time and actively make strategic recommendations
  • Work with Acquisition and Retention manager to identify, implement, and analyze test programs
  • Work with technical team to ensure proper tracking and implement processes to enable greater insights and data optimization
  • Perform day-to-day optimization of acquisition, retention, and social efforts
  • Monitor data integrity and work with teams to troubleshoot discrepancies
  • Perform analysis and modeling on consumer journey in shaping LTV
  • Craft weekly and monthly reports on key trends, performance metrics, insights, and opportunities
  • Handle ad hoc reporting / data needs from exec team
  • Bring new ideas around marketing, customer experience, and data technology
  • Stay abreast of latest industry topics, trends, news, methodologies and tools


  • B.A. in a quantitative field required
  • 3-5 years of experience as a marketing analyst with focus on e-commerce, i-gaming, or other customer business models driven by in-app purchases
  • Experienced with mobile acquisition and retention
  • Very experienced with analytics tools and automation platforms including social listening tools, web analytics, Localytics or similar, and other attribution, measurement, and optimization products
  • Strong analytical and strategic thinking abilities and data driving decision making
  • Intellectually curious, driven, and a strong critical thinker
  • Comfortable working in a startup environment: demonstrated ability to prioritize, self-start, contribute under pressure and meet tight deadlines
  • Past experience with Tableau, predictive modeling, and data mining a plus
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Technology we use

  • Engineering
  • Product
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • TypescriptLanguages
    • FluxLibraries
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • TensorFlowFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • IllustratorDesign
    • SketchDesign
    • AsanaManagement
    • JIRAManagement
    • SmartsheetManagement


Our new headquarters is located right at Bryant Park with great eats, happy hour spots, and transportation options galore.

An Insider's view of Jackpocket

How does your team reward individual success?

We have Friday Wins to celebrate what people have accomplished over the last week: new designs, new features in the app, new ads, marketing successes, etc. Throughout the day, people will give you shoutouts for good work on our Slack channels. Our CEO does a really good job of recognizing ideas and giving feedback.



How do you collaborate with other teams in the company?

Anything that will help Jackpocket users is part of my realm! Day to day that could mean working with developers to "check under the hood" and investigate potential issues, with the marketing team to ensure we're using consistent brand voice with our customers, or with product strategy so use customer feedback to enhance the app.


Customer Service

What are some things you learned at the company?

I joined Jackpocket in the early days, when there were only 6 of us, and knew absolutely nothing about the lottery industry. It’s exciting because there is no roadmap for the problem we’re trying to solve. We get to build everything from scratch. It’s a unique opportunity and a challenge—nothing fazes us!



How do your team's ideas influence the company's direction?

If we have ideas, we can run with them. And then before you know it, it’s a key feature to our business. People aren’t telling you no. I’ve been with Jackpocket since the beginning and a couple of big company milestones came about from a question like “Hey, could we get this to work…?” that someone took ownership of and ran with.



What’s the vibe like in the office?

It’s a friendly, comfortable atmosphere, and we interact with each other in a low-pressure way. We love to go to lunch and happy hours together. Maybelle (our office dog) is usually running around. The people are a family.


Motion Designer

What are Jackpocket Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Pet Friendly
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