THE STORY

When we started in 2012, we set out to reinvent men's basics — with underwear and socks as our starting point. Today, we are a full-fledged menswear brand that powers radically-efficient wardrobing. Rooted in smart design and performance fabrics, our products are engineered to work together through our pioneering “Daily Wear System”.

As we continue to expand our product offering and distribution beyond e-commerce, we are looking for passionate, proactive, strategic, and creative problem-solvers to join our rapidly growing team. If that sounds like you… keep reading.

THE ROLE

We are looking for an experienced data analyst to partner with our marketing team.  Your insights and recommendations will directly impact our marketing campaigns across digital ad networks, offline marketing channels, and email.  You will work closely with business stakeholders to identify opportunities for better decision-making and help drive the smart use of data throughout the organization.  As part of the broader Data team, you’ll work alongside other analytics engineers and analysts to help build a data-driven culture and ecosystem and Mack Weldon.

WHAT YOU’LL DO

• Provide insights into paid marketing channel trends to inform customer acquisition efforts by building and strengthening acquisition mix and spend planning, acquisition marketing performance and attribution, and onsite conversion optimization and A/B tests
• Collaborate with CRM team on the creation, segmentation, and execution of email and SMS marketing campaigns that deliver against revenue-driving goals including CTR, open rates, incremental revenue lift, engagement, and retention
• Help drive marketing strategy by combining acquisition and retention data to understand the factors that create the most customer lifetime value
• Proactively identify key strategic questions and problems and offer productive solutions focused on long-term and scalable benefits
• Partner on test design, attribution windows, and creative / audience effectiveness
• Educate marketing partners on hypothesis building, effective testing / measurement, and generally support a data-driven culture throughout the business
• Be the expert in and keeper of all Mack Weldon marketing data
• Communicate complicated topics across the organization in a way that is friendly and accessible to a diverse audience

WHAT WILL SET YOU UP FOR SUCCESS

• 3+ years of experience as a data analyst at an ecommerce or SaaS company
• Expert in SQL and database management
• Required experience with data visualization tools like Looker or Tableau; web analytics tools like Google Analytics and Snowplow, ESP/CDP tools like Klaviyo, and A/B testing tools like Optimizely or Optimize.
• Strong understanding of techniques to measure and optimize digital advertising, including Google Tag Manager and advertising pixels, conversion rate optimization (CRO), landing page optimization, and search engine optimization (SEO)
• Knowledge of research / statistical methods such as regression, time series, cohort/segmentation
• Experience with Snowflake, Github, dbt, Python, and R is a plus
• Possess strong verbal, written, and visual presentation skills with an emphasis on storytelling
• Highly motivated to work autonomously, with strong organizational, and time management skills

WHAT MAKES US SPECIAL

• It’s all about the people. To us, diversity is a strength. We check our egos at the door and value all backgrounds and experiences. From our employees to our customers to our partners—we build relationships that last.
• We give a shit. Every detail matters. We research, we test, we adjust. We take pride in everything we do by being thoughtful in our decision making and design process. 
• We put our money where our mouth is. We work with ethical and humane partners, we act with integrity and trust, and we take ownership of our actions and mistakes.
• We build for the future. First, we listen; then we think, plan, and act for the long-term. We see problems as opportunities and take calculated risks to build a company that lasts. 

THE PERKS

• Full insurance benefits
• Open vacation policy
• Hybrid office model (in office M/T/Th)
• Great location in the heart of Nomad district
• Office snacks and drinks
• Thursday happy hours
• Free Mack Weldon gear