The company

Family Selfcare develops innovative solutions to help families manage their daily health. 

We are a French start up re-inventing the way we take care of our health combining the power of natural essential oils with technology, simply and efficiently.

Family Self Care is supported by Johnson & Johnson and an associate in the Jlabs innovation facilities in Soho. Early investors include BPI -  Banque pour l’investissement, the leading French investment bank.

We are based in Paris, Orleans and New York City.

The Team

Our international team is expanding rapidly and is led by experts in the consumer self-medication o-t-c market. We are a mix of young and experienced professionals with a shared  passion for natural healthcare and well-being.

The Role

The marketing director  role is a crucial role, as we prepare the launch in the USA. 

Responsibilities include:

• Support the development of  a high impact , go-to market marketing launch plan
• Develop and execute a multi-channel communication strategy with focus on digital media and PR
• Build a community fan base for Family Selfcare
• Craft materials (briefs, pitches, releases , videos, blog etc)
• Develop and manage the Marketing Budget
• Lead selected agencies 
• Recruit and build the marketing team
• Ensure excellent communication with the marketing team in France
• Collaborate with functional areas , mainly technical and regulatory teams
• Collaborate with external experts
• Actively track natural healthcare trends

The position is based in our New York City office. 

About You

• 5 years + operational marketing experience ideally in the wellness/beauty/Self- medication markets in the USA
• Experience with selling products online (e commerce)
• Expertise in building marketing plans creating high interest and trial for new product propositions
• Pragmatic brand thinker with a deep understanding how digital media and PR can be used in service of building and growing a brand
• Excited about working in a dynamic start-up team
• Pro-active in finding solutions, coming up with new approaches to promote Family Self Care
• Creative and growth orientated with attention to detail
• Positive, flexible and open-minded personality with strong communication skills
• Interested in other cultures and you love working in international teams
• Great, if you can speak French
• Interest in natural health/well-being