Marketing Director

About Us:

Following the success of the first Rosé Mansion Pop-Up in 2018, Tyler Balliet and Morgan First opened a permanent location in the heart of New York that is open year round, and will now be featuring experiential shows in the 11,000 square foot space attached to the ever popular mansion. What does this mean for our team? We are weeks away from blasting off into an expansion heavy spring as we bring in award winning artists, branded experiences, and prepare to open our second location. 

On the daily, our tiny team kicks ass and works diligently to maintain the level of excellence that our customers expect from Rosé Mansion. Simultaneously, every team member pilots new projects, and assumes new responsibilities that make achieving the impossible possible. So, while we all have our areas of expertise, we are a start up minded team that gets shit done at ludicrous speed.

Rosé  Mansion Traits

Passionate: You are highly driven, and are passionate about turning dreams into memorable customer experiences.

Excited to learn: If you don’t know it, you are willing to put in the work to figure it out. We will give you a roadmap but need YOU to be willing and excited to pick things up along the way to make everything successful. 

Proactive: You anticipate the needs of the company before they become a reality, and don’t need to be given specific tasks. 

Caring: You are kind, and aim to create and promote a supportive work environment. You genuinely care about our customers, and want each person who walks through our doors to have a positive experience.

Friendly: No matter what is going on in your life, you are able to show up with a genuine attitude and work with others. 

About the job: 

Reports to: CEO

Location: NYC-Midtown 

The Marketing Director will lead our marketing team and will have the overall responsibility for both strategic direction and the implementation of all Rosé Mansion events, communication, budgets and delivery of marketing campaigns from start to finish. The Marketing director will also share accountability, along with the rest of the marketing team, to build brand awareness, social media coverage, and make an overall impact that meets high business standards! 

A successful Marketing Director with Rosé Mansion, will understand our vision and our target market and be able to drive results with a keen attention to detail and organization. Our team would appreciate those who are results-driven, and most importantly, someone who thrives in a fast paced start-up environment with an entrepreneurial mindset. The Marketing team and their efforts are vital to the continued success of Rosé Mansion!  

Experience and requirements:

• 6+ years of experience prefered leading a team of 5+

• Experience managing ad spend of $1M+ along with track record of e-commerce at $5M+

• Experience managing at least 5+ vendors 

• Ability to develop marketing strategies that are aligned with our creative vision and will reinforce our brand and drive awareness 

• Use of social media platforms to reach our market at its full potential 

• Organize and execute marketing campaigns and events; including but not limited to media, print, online platforms, demos, and any other interactive techniques 

• Spearhead any leads for potential external partnerships by initiating business conversation and seeking new revenue opportunities 

• Partner with our creative team to enhance all efforts and improve our Rosé Mansion story - bringing creative ideas to life! 

• Extensive knowledge, skills, in social media and content marketing 

• Identify new creative opportunities and any new marketing trends 

• Work closely with the rest of the team to execute launches and/or initiatives as planned 

• Competency in Microsoft and G-Suite

What we will offer you:

• Medical contribution 

• Commuter benefits 

• Cell phone reimbursement allowance 

• Monthly Tyler’s Wine Club