Haven Life is an insurtech innovator at MassMutual that offers a new way to get life insurance online that's actually simple.

We combine the culture of a startup with the stability and backing of a Fortune 500 company to create an environment that's truly unique.

Our diverse team is comprised of smart, collaborative people who think big, execute quickly and don't take themselves too seriously. Our primary office is based in the Flatiron District of New York City with additional sites in Boston and Springfield, Massachusetts. 

 If you're creative, professional and kind, we'd love to hear from you.

ABOUT THIS ROLE:

The Marketing Director is a critical position within our Coverpath team that combines the best of all worlds offering a unique opportunity to the strategic leader who equally enjoys leading the implementation of a plan as much as developing the creative idea itself. This role plays a vital role in helping others translate their work and ensure consistent and impactful communication between the divergent worlds of technical product development and field sales. The role will speak to someone who understands the value of an integrated marketing strategy and enjoys squeezing every ounce of impact out of even the most basic communication tactic.

This position reports directly to the head of Marketing Strategy with close alignment to the Head of Distribution Strategy and supports the entire Coverpath Distribution team. 

WHAT YOU WILL DO:

• Lead development, implementation, and overall delivery of integrated marketing plan, ensuring alignment with internal partners and MassMutual key business partners, where needed
• Enhance and promote Coverpath brand in all aspects of integrated marketing strategy, including advertising, media relations, digital and social media marketing, event marketing, and other areas
• Concept, develop and oversee implementation of Coverpath field events, including MassMutual-sponsored events and conferences
• Collaborate with Coverpath Distribution Operations and external partners as needed to ensure marketing tactics are delivering on their objectives and optimize/adjust where needed
• Lead the development of Coverpath broker and client use content and collateral to engage advisors and equip them with tools to take action.
• Manage external vendor relationships and work with MassMutual Marketing and Distribution teams 
• Work closely with Marketing Manager offering coaching and counsel to develop new collateral, concepts, communications, and programs
• Seek regular input and feedback from Coverpath distribution team and partner with field leaders to build and drive field engagement and training strategy
• Manage Coverpath digital marketing assets; monitor marketing trends to ensure relevancy/utility
• Develop and monitor success metrics 

REQUIREMENTS:

• 10+ yrs financial services experience
• Results-oriented, strategic thinker who thrives on seeing ideas become reality
• An accountable and detail-oriented implementor who has the flexibility to adjust on-a-dime and incorporate fresh perspectives/approaches
• Impactful visual and written communicator with diplomacy and ability to “speak field”
• Ability to both “blue sky” a creative idea and follow up with project managing it to execution
• Experience prioritizing against multiple objectives and communicating product roadmap
• Skilled in Adobe Illustrator, InDesign, and Photoshop; digital marketing and video production 
• Deep understanding of advisor needs and sales process; ability to translate advisor needs and complex product development initiatives into outcomes.
• Skilled at/successful at working virtually 

• Experience prioritizing against multiple objectives and establishing detailed project/communication plans
• Authorized to work in the US without sponsorship now or in the future

PREFERRED:

• Life insurance industry experience preferred

BENEFITS:

We have a stellar team of co-workers, a really cool office, and lots of fun activities. Oh yeah, and we pay competitive base salaries and we reward performance. Our salary structure is commensurate with experience. In addition, you will be eligible to participate in our comprehensive benefits program including medical insurance and 401(K).

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