Marketing Director

| Greater NYC Area
Reorg provides breaking news and market-moving intelligence along with cutting edge technology and data for hedge funds, investment banks and law firms. We are changing the way that professionals access opaque or complex information, and we are always looking for bright minds to join us on that mission.

We are hiring a Marketing Director. As a senior member of the team, you will work closely with the Global VP of Marketing to understand the market opportunities, design strategy and plans to increase brand awareness and lead generation in key segments and regions. You’ll act as a marketing ambassador across Reorg -- educating and supporting colleagues to plan and execute compelling programs for prospects and clients. You will work collaboratively within the team on day-to-day programs to ensure we achieve our annual objectives efficiently. You will lead on client research and use insight to improve effectiveness. Working within a small global team this role is ideal for an experienced senior marketer with a hands-on approach who is looking to build up skills in strategy, planning and developing others.

What we offer

  • Join a team of passionate experts
  • Fast growing and innovative company
  • Generous benefit package

Responsibilities

  • Work with VP to develop marketing strategy including segment and regional plans
  • Support wider Reorg with advice and programs to improve brand awareness and perception, targeted ABM and client engagement
  • Acquire and manage prospect and client data for targeting
  • Organize and deliver agreed marketing tactics for each segment and region to target audiences
  • Work with marketing team to deliver monthly and quarterly promotional programs including emails, website, social, webinars, sales materials, partnership marketing
  • Plan and manage research surveys to deepen business understanding and create content for marketing Support and mentor team members, educate teams across Reorg
  • Report marketing performance by campaign, segment, region
  • Vendor management and budget tracking

Deliverables

  • Annual and quarterly plans agreed with stakeholders and communicated to relevant teams
  • Proactively engage with team members across Reorg, work together to increase awareness, engage clients to increase usage as per business objectives
  • Deliver a data driven prospect and client plan to grow market share
  • Create and manage a rolling calendar of campaigns to support each commercial team with their goals
  • Contribute to monthly and quarterly programs per segment and region, take accountability for some, support the team with others, work globally where required, deliver all agreed activities
  • Execute annual client research survey, quarterly client advisory board events/webinars and market outlook surveys
  • Enhance skill development with other team members
  • Deliver campaign, monthly and quarterly performance reporting
  • Select and brief suppliers, process invoices and manage spend within budget

Requirements

  • 5+ years experience in a B2B marketing team, preferably in credit intelligence, data or media industries, global experience desirable
  • A wide range of experience with prospect marketing, client engagement and cross-selling through digital channels required
  • Market and client research, brand management, ABM, content development, webinar and event management and working with industry partners desirable
  • Exceptional written and verbal communication skills
  • Excellent planning and project management skills with close attention to detail
  • Knowledge of and experience with Salesforce, Pardot, Hootsuite, Survey Monkey, Wordpress, Zoom Webinars, Cvent, Google Analytics, LinkedIn, Twitter, Miz, Google Ads, Moz

Reorg Values

  • Action Oriented. Takes responsibility, doesn’t wait to be asked, helps others, delivers on promises, works at pace, detailed and thorough.
  • Customer First Mindset. Super curious about our markets and clients, tailors approach to prospects and customers by segment, persona and workflow.
  • Effective Team Players. Within marketing and with other teams actively builds relationships with integrity, offers marketing expertise, thinks bigger, agrees who is doing what and when, holds self and others accountable.
  • Driven To Excel. Brings positive energy and passion to work, challenges the status quo, experiments and tries new things, uses data to track performance and make decisions, improves our client experience and the business overall.

Please note before submitting an application: At Reorg we take our interview process very seriously. Interviewing with Reorg may include phone interviews, on-site interviews, written projects and presentations. Although we receive a large number of applicants, we do our best to follow up and ensure it is a positive experience.

Reorg provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Reorg complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • jQueryLibraries
    • ReactLibraries
    • Twitter BootstrapLibraries
    • AngularJSFrameworks
    • DjangoFrameworks
    • LaravelFrameworks
    • Node.jsFrameworks
    • MongoDBDatabases

Location

11 East 26th Street, New York, NY 10010

What are Reorg Perks + Benefits

Culture
Volunteer in local community
Reorg partners with Madison Square Park to help restore and keep it clean. Our office overlooks the park and we use it for walking meetings and coffee breaks frequently.
Friends outside of work
Eat lunch together
Intracompany committees
Reorg has a women's group that meets quarterly and takes courses and attends seminars together.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Highly diverse management team
Our senior leadership team is 55% female!
Unconscious bias training
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Reorg employees can contribute up to $2700 annually to their FSA.
Dental Benefits
Vision Benefits
Health Insurance Benefits
Reorg has generous Health Insurance benefits
Wellness Programs
Team workouts
Reorg offers monthly classes at local fitness studios to our employees and the ability to expense up to $50 per month on your gym membership.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Reorg provides 401k matching at 50% of employees contribution up to a $3,500 maximum match annually.
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 10 weeks of parental leave for the primary caretaker. Reorg also provides 2 weeks of leave for the secondary caretaker.
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Reorg employees receive between 15 and 20 days per year of paid time off based on years of service.
Paid Holidays
Paid Sick Days
Employees receive 48 hours per year of paid sick leave that they can use as personal days if they choose to.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Reorg hosts company outings Quarterly. Past events have included a sail around Manhattan, box seats at a Knicks game and a private improv comedy show!
Stocked Kitchen
Happy Hours
Pet Friendly
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
Continuing Education stipend
Online course subscriptions available
Customized development tracks
Paid industry certifications
More Jobs at Reorg14 open jobs
All Jobs
Finance
Data + Analytics
Dev + Engineer
Marketing
Product
Sales
Content
Content
new
New York
Data + Analytics
new
New York
Product
new
Remote
Product
new
New York
Developer
new
Remote
Finance
new
New York
Developer
new
Remote
Data + Analytics
new
New York
Marketing
new
New York
Developer
new
New York