Marketing Growth Lead
About Us
We’re on a mission to build care that fits your life. Our business started as Simple Contacts, but is rapidly expanding into the Simple Health brand as we launch more and more direct to consumer medical services.
We think you should join us. Here’s why:
- We see things differently. That’s why we’re building a diverse culture - with people who bring unique perspectives & backgrounds to the table. We need a diverse team to build products that serve our diverse patients.
- We’re humans first, employees second. Work-life balance matters to us - that’s why we require minimum vacation time, are flexible with when and where you work, offer paid parental leave & more.
- We’re building for longevity. Growth is not confined to job descriptions or teams, and we encourage continuous learning, both within your specialty and in other interests.
- Health matters to us, including yours. We pay 100% of employee healthcare premiums and offer free contacts to our employees.
About the Role
Reporting directly into the General Manager (GM) for contact lenses, you’ll join a nimble team of engineers and designers who own the contact lens product at Simple Health.
As the Marketing Growth Lead, you’ll be responsible for developing and managing a sustainable growth strategy.
In practice, this will involve a combination of marketing initiatives (channel development, optimization) and product management (onboarding, checkout, retention optimization).
The ideal candidate is someone who gets excited about a role that is equal parts strategy and execution. You will have exposure to every aspect of the business and the ability to influence the business’s direction. At the same time, you’ll have to roll your sleeves up and manage details. We are a small team, and we take pride in owning the work from start to finish.
Job responsibilities include but aren't limited to
- Helping to develop and execute a long-term SEO strategy
- Managing our existing ad spend, and conducting tests on new channels
- Performing data analyses to segment and understand our patients’ needs
- Conducting surveys and patient interviews to test new ideas
- Partnering with a designer and a developer to conduct A/B tests on our user flow
- Pitching new business models or offerings that we could develop to grow the business
About You
- 4+ years experience in marketing, growth or product management
- Strong analytical skills
- Familiarity with search marketing, both paid and organic, is a huge plus
- A self starter with a desire to learn
- Ability to multitask various projects and stay organized
- SQL literate
- Excited about our mission and the opportunity to grow with us