Marketing Launch Strategist

| Greater NYC Area
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About Us:

At DailyPay, we are helping to reinvent the employee experience, starting with its most basic component — pay. We do this by disrupting archaic and transactional payroll processes and creating innovative ways for employees to access and save their earned income, before payday. Through engaging and enriching relationships with our partners, we have become the leader in providing employees on-demand access to their earned income — across all industries — allowing them to exert greater control over their pay and to improve their financial health. 

Our mission is made possible by DailyPay’s most important asset: our people. We come together through collaboration and ambition in a team-driven culture. Through the success of our product, we have seen monumental growth in our workforce, and we constantly look for exceptional talent to join us. At DailyPay, you are challenged with dynamic tasks that drive your professional development and career growth. Join us on our journey to deliver an innovative pay experience and to empower America’s workforce with the ability to truly harness the power of their pay and take control of their financial lives.

The Role:

Our Total Excellence group is an expanding team within marketing that works to support our strategic program launches and ensures we maximize partner value at every step of the partnership lifecycle. Our primary goal is to drive new users (employees) by rolling out DailyPay seamlessly through our employer partner and by continuously engaging with those partners on a routine basis.

We are looking for a Launch Strategist to be responsible for the go-to-market for new program launches and re-launches to ensure each program reaches its target adoption metrics.

How You Will Make an Impact:
  • Responsible for partner discovery and intake form that will guide the strategy for the launch plan 
  • Align with the partner launch team to define and execute a program launch strategy that drives maximum internal awareness & understanding of DailyPay’s core offering
  • Customer segmentation and recommendations for how to apply insights
  • Adapt the launch playbook to align to the workplace characteristics and employee communications channels of the employer partner
  • Create and present a custom launch rollout plan to the partner and collaborate with the designated employee communications team and the project lead at the partner
  • Work with our in-house creative team on designing new assets that are compliant, on-brand, and fit the needs of the partner
  • Responsible for managing, cataloguing, and merchandising all final marketing assets
  • Work with data & insights team to analyze the effectiveness of different launch strategies and optimize accordingly
  • Responsible for validating the effectiveness of marketing initiatives and managing the end-to-end process for the implementation of new marketing tests (experiments)
What You Bring to The Team:
  • Bachelor’s Degree in business, marketing, or another related field of study
  • 3+ years of work experience
  • Good written and verbal communication skills that has experience in customer facing roles
  • Great project manager and extremely organized
  • Has a good understanding of customer journeys
  • Ability to think outside of the box
  • Analytical -- good with excel and data analysis
  • A good understanding of the marketing mix and channels for developing an integrated marketing strategy
  • Consistently delivers high quality work while meeting all deadlines
  • Comfortable working in a dynamic, fast-paced environment with the ability to pivot as needed
  • Results-driven and growth oriented
Bonus Points if: 
  • You have B2B2C marketing experience
  • You’ve worked in tech, benefits, or startups
  • You have experience working with HR and benefits teams
  • You have event marketing, email marketing, direct mail, and UX experience
What We Offer:
  • Competitive compensation
  • Exceptional health, vision, and dental care
  • Employee Resource Groups
  • Fun company outings and events
  • Unlimited books from Amazon
  • Unlimited PTO
  • 401K with company match

DailyPay does not accept and will not review unsolicited resumes from search firms.

DailyPay is an equal opportunity employer and is committed to a diverse and inclusive workplace.  Qualified applicants will receive consideration for employment without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.

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Technology we use

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Location

We are in the heart of the financial district, with great spots to eat, grab a coffee or enjoy a happy hour. Currently working safely, mostly remote.

An Insider's view of DailyPay, Inc.

What’s the vibe like in the office?

If you like a collaborative vibe, DailyPay will be for you. Some of us put the noise cancelling headphones on and work while some of us pair up to work on a hard problem. The open office not only brings in light but also helps us work out tough problems together.

Jamie

Front End Engineering Manager

How do you collaborate with other teams in the company?

DailyPay has done a great job making it easy to work from home during the pandemic. I have the pleasure of working with integration and partnership managers and many other teams daily. Outside of scheduled calls everyone is happy to collaborate via Slack or offer time on their calendar. This is all part of what makes DailyPay a great place to work!

Ed

Strategic Partnerships Manager

How has your career grown since starting at the company?

I started in a role that was the first of its kind here and truly had the opportunity to set the bar and create my own path. Now, I'm working with the Marketing Director to build out a brand new group within our department and focusing more on strategy while training new team members and setting them up for the same growth that I've experienced.

Nicole

Partnership Experience Manager

How do you empower your team to be more creative?

By emphasizing the need to use our entrepreneurial creativity to unleash the firm’s potential. In a nutshell, I have divided the objectives of the capital markets team (CMT) into two distinct categories. The spark of every new CMT Initiative is the creative entrepreneurship to address a challenge DP faces by using our Capital Markets toolbox.”

Ghani

Senior Director of Capital Markets

How does the company support your career growth?

I started my career at DailyPay a little over a year ago as an Office Manager, and just one year later I was promoted to the Employee Experience and Culture Manager. I am very grateful to work for a company that gives me the tools I need to advance in my career and for leaders that are genuinely interested in my success.

Taylor

Senior Manager of Employee Experience and Culture

What are DailyPay, Inc. Perks + Benefits

DailyPay, Inc. Benefits Overview

Our benefits plan includes several health, vision and dental plans. You get to choose the plan that works best for you. DailyPay covers 100% of the monthly premium for a number of these plans.

PTO is unlimited. Take the time that you need. All we ask is that you hit your work goals.

Speaking of unlimited, we offer unlimited books to help spur your growth.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Virtual meditation and workout sessions!
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Seamless benefit available in office!
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
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