About Jibrel

Jibrel is a blockchain development company - with offices in Zug, Switzerland, New York, US and Saint Petersburg, Russia.

Jibrel focuses on building financial technology products for Tier 1 Banks and non-bank financial institutes as well as governments and regulators. Jibrel aims to leverage the latest innovations in distributed ledger and smart contract technology to build the financial networks of the future.

About the Role

We're currently looking for an experienced marketing professional to help us scale our business. The ideal candidate has extensive experience in Content Creation, Digital Marketing, App Marketing, Social Media Management, Paid Customer Acquisition and Public Relations / Traditional Marketing.

Operational Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners

Strategic Responsibilities

• Define Jibrel's product and technology marketing plan and messaging for a wide array of audiences that have varying levels of knowledge and exposure financial services or blockchain technology
• Work with the business team to ensure PR narratives align with internal strategies 
• Oversee brand, content, and earned media programs for engagement and follower growth in Jibrel’s social media channels
• Oversee all public relations, external category communications, and announcements for the company
• Manage PR and marketing vendors and partners, including relationship with target publications
• Leverage existing media relationships and cultivate new contacts within business and industry media
• Manage an editorial calendar for all external content releases and PR initiatives
• Monitor, analyze, and communicate marketing and PR results to leadership