Marketing Manager, Conversion Rate Optimization

| Greater NYC Area
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About the Company:

Industrious is the largest premium flexible workspace provider in the U.S. with over 80 locations in more than 45 U.S. cities. Its Workplace Experience platform, which pairs thoughtfully-designed spaces with hospitality-driven services and amenities, has reshaped the concept of coworking into a scalable solution for companies of all sizes and stages. Since its founding in 2013, Industrious has helped thousands of companies scale their businesses while maintaining the highest NPS scores in the industry. For more information, visit www.industriousoffice.com.

As we shape the future of workplace experience, we’re looking for motivated, thoughtful, and collaborative people who are excited to join a high-growth, warm, and welcoming team.  For more information, please visit www.industriousoffice.com/careers.

About the Role

Industrious is seeking a data driven Conversion Rate Optimization (CRO) Manager to join the growth team and help drive new customer acquisition across all marketing channels. Reporting to the Director of Growth, you’ll be responsible for leading our website testing strategy to improve the marketing funnel and continuously improve conversion rates. You will help define and lead the testing strategy for landing pages used through both paid and organic marketing channels. This role will be critical to continuing our strong growth and expansion in the exciting coworking space. Our ideal candidate is determined, data-driven and creative, with experience analyzing large datasets and driving CRO strategy for brands.

Responsibilities:

  • Develop Industrious’s CRO strategy and oversee the process from start to finish; managing everything from ideation to execution, through to analysis & reporting
  • Establish KPI’s and develop reporting using internal programs (such as Tableau, Salesforce, etc.)
  • Execute A/B split testing and multivariate testing to improve customer experience and increase conversion rates
  • Responsible for managing, organizing and presenting data in a clear, concise and actionable format to the larger marketing team
  • Ability to troubleshoot and identify existing issues within the funnel to help drive a cohesive optimization testing strategy, aiming to remove friction and streamline the application process
  • Identify gaps in tracking and work with the product team to tag all necessary events for a holistic view of the customer journey
  • Work cross-functionally with product marketing, design & product to align on goals and streamline the rollout of tests
  • Maintain a close eye on the competitive landscape to help inform decisions and stay on top of new trends; constantly finding ways to differentiate our brand in the competitive coworking vertical and identifying best practices

REQUIREMENTS

  • 5-7 years’ experience developing, launching, and analyzing CRO tests
  • Strong analytics skills and data-driven mindset
  • Proven track record of improving CVR through lp testing
  • Deep understanding of different marketing channels & customer journeys
  • Experience with website testing platforms (Nelio, Optimize, Optimizely, etc.)
  • Detail oriented with exceptional organizational skills
  • Experience working in a fast-paced, high-growth startup

Perks:

In addition to our incredible team, there are lots of other fun reasons to work with us.

  • Daily breakfast, snacks, coffee, tea, and drinks at all Industrious locations
  • Health care, including vision and dental
  • Learning & development grant
  • 401K plan
  • Smart casual dress code
  • Generous vacation time
  • Paid parental leave
  • Team outings and annual company-wide offsite 

Industrious in the News:

Industrious is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. Industrious believes that diversity is critical to our success in delivering great workplace experiences and is committed to creating an inclusive, mutually respectful environment which celebrates diversity of our people. We seek to hire on the basis of merit, competence, performance, and business needs.

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Location

215 Park Avenus S FL 13, New York, NY 10003

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