FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Betfair US, DRAFT, and TVG. FanDuel Group has a presence across 45 states and 8 million customers. The company is based in New York with offices in California, New Jersey, Florida, Oregon, and Scotland.

About the role 

We are looking for a Marketing Manager to help drive our customer retention and marketing initiatives. This is a new and exciting role that will help guide our CRM strategy, lead the way we think about campaign automation and data structures, and guide our implementation of a cutting-edge marketing technology stack. This is an exciting opportunity to use strategic thinking and technology acumen to drive customer engagement and create positive user experiences at a high-growth company. 

What you’ll do 

• You’ll serve as an expert in marketing technology: manage vendor relationships, evaluate new systems, and work with the CRM, Data, Product, and Engineering teams on integrations and optimizations of existing tools.
• You will identify opportunities to employ new technology to achieve marketing goals, and lead conversations with prospective vendors. 
• You’ll oversee our database, become an expert in our data architecture and drive projects to ensure list quality and deliverability. 
• You will become a data expert, and cultivate extensive knowledge of our key customer segments and cohorts. 
• You’ll own channel strategy, advise the team and key stakeholders on best practices, and guide us to leverage our marketing technology stack to streamline automations and deliver results. 
• You will assist with deliverability tracking, data analysis and campaign reporting, supporting team leaders in evaluating campaign effectiveness and making optimizations.
• You’ll work with other team members to manage the marketing calendar, and will be deeply involved in day-to-day campaign execution.
• You will be an interested partner, keep stakeholders updated on live campaigns, and maintain a feedback loop to avoid breakdowns.  

Who we're looking for

• You have 5+ years of experience in email and/or mobile marketing, with experience in marketing technology implementation and vendor management.
• You have a strong execution background and are willing to support campaign deployment through email and mobile channels. 
• You have experience or interest in the gaming, daily fantasy, or sports betting spaces. 
• You know what it means to be CAN-SPAM compliant. 
• You are proficient in coding emails in HTML and CSS. 
• You have a solid grasp of email and mobile marketing metrics. 
• You have used at least one email service provider or customer data platform before (experience with Braze, Movable Ink and Redpoint Global are a plus). 
• You have experience writing copy for emails, push notifications, and in app messages. 
• You are comfortable with querying and logic concepts related to customer segmentation. 
• You have exceptional attention to detail and organizational skills. 
• You have a positive attitude and remain calm in high-stress situations. 
• You are a clear communicator. 
• You don’t mind working during non-traditional business hours as needed. 

What you get in return

Beyond working with such a great team?

• An exciting environment with real growth
• Contribute to exciting products used by a highly passionate user base
• Personal learning and development opportunities
• Flexible holiday allowance
• 401K plan
• Attractive health insurance plans 

There's more, but we don't want to go on and on.

FanDuel is an equal opportunities employer. Diversity and inclusion in FanDuel means that we respect and value everyone as individuals. We don't tolerate bias, judgment or harassment. Our focus is on developing employees so that they reach their full potential.