Oh Snap!
This job is no longer active - but you can still view the details below.

Marketing Manager, Demand Generation

| Greater NYC Area

Yotpo is looking for an experienced Demand Generation Manager to join our team. Our dynamic and fast-paced New York office takes innovative approaches to solving challenges and offers the opportunity to work alongside the best in the business.

The ideal candidate is a technically inclined and detail-oriented marketer, with a solid understanding of sales processes. In this role, you will work closely with our Sales and Marketing leadership teams to boost our company’s market presence and increase prospect engagement. You will be developing and executing marketing campaigns that are designed to generate qualified leads from our strategic target account list. You'll work closely with the sales team to align on target accounts, quarterly goals and opportunities where marketing can help influence and close a deal. To be successful in this position, you should have solid experience with Salesforce and Marketo, and be able to build an efficient funnel for demand generation - from prospecting to automation.

The Role:

  • Find manual and automated processes to source the best leads for our sales team.
  • Support in the implementation of email marketing campaigns and programs targeting our various customer segments to grow our customer base through acquisition, retention, and behavioral triggered campaigns.
  • Collaborate with Sales and Marketing teams across Yotpo’s 3 offices to build project roadmaps, strategies, and execution plans for our existing customer database.
  • Establish and optimize lead nurturing workflows to better convert leads into customers
  • Develop email nurture flows to engage and qualify captured leads and convert to qualified leads (MQLs)
  • Continuously measure and communicate the effectiveness of marketing programs, leveraging data to improve on methods of driving demand, revenue and to further brand recognition
  • Deliver strong project management skills and the ability to interact with all levels of management, sales, product management, service, marketing, and third parties, keeping projects on track and meeting goals

Requirements:

  • Experience as a marketing automation manager, preferably within the SaaS space.
  • Strong background with sales & marketing software, preferably Salesforce and Marketo.
  • Experience working alongside a large sales team of Sales Development Representatives and Account Executives.
  • A deep knowledge of working with HTML and strong understanding of email-campaign best practices, as well as expertise with email fundamentals including reputation, spam, security, deliverability.
  • Familiarity in working with Salesforce as a database of record.
  • Content-writing ability a plus.
  • Strong work ethic, high energy, results driven, and a team player
  • Bachelor or University Degree
  • Must have a valid U.S. work authorization to apply

Why Yotpo?

  • Yotpo is in the enviable position of working with the coolest, fastest-growing, and most innovative brands in commerce. Many of our customers launch with us, and many more grow with us. We’re pioneers in the most exhilarating area of the retail industry!
  • Titles are just that. Everyone in the office has equal respect for each other and we genuinely enjoy spending time with one another, inside and outside the office.
  • We offer a competitive salary and benefits.

About Yotpo:

Yotpo is the leading customer content marketing platform for commerce brands. With Yotpo, businesses can collect every type of user-generated content and use it to build a stronger brand and better customer experience.

Yotpo’s integrated solution lets brands collect, curate, manage, and respond to user-generated content from a single platform. Through a combination of technology, integrations, and partnerships, Yotpo makes it easy to effectively leverage customer content throughout the buyer journey to increase trust, social proof, and sales.

Yotpo’s robust platform makes enterprise-level technology available to businesses of all sizes. That’s why the world’s leading commerce brands, like Away Travel, MVMT Watches, UnTUCKit, and Esurance, choose to grow with Yotpo. An official partner of Google, Facebook, and Shopify, Yotpo has raised $101 million in funding and has over 300 employees globally.

 

Yotpo champions diversity - we welcome and employ people regardless of race, color, ancestry, religion, gender, gender identity, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We are proud to be an equal opportunity employer.

Read Full Job Description
Apply now
loading ...
Emailed

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • HTMLLanguages
    • CSSLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Ruby on RailsFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • Neo4jDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • JIRAManagement
    • TrelloManagement
    • WrikeManagement
    • WordpressCMS
    • SalesforceCRM
    • GainSightCRM
    • SalesLoftEmail
    • YeswareEmail
    • MarketoLead Gen

Location

Flatiron is probably the best neighborhood for tech in NYC. Exceptional restaurants, athletic studios & bars, plus familiar startups on every corner.

An Insider's view of Yotpo

How does your team reward individual success?

Since we touch most parts of the business & interact with clients every day, it's nice to be publicly recognized - whether in team meetings or larger company settings - to show that our efforts don't go unnoticed. This manifests in many ways, be it verbal encouragement, desired classes/seminars, a wine-tasting tour or oversight of certain projects.

Rachel

Senior Client Success Manager

How do you collaborate with other teams in the company?

Communication becomes harder as a business grows, and therefore becomes more critical to success. I find that by identifying key players across teams whose perspective is essential to creating a holistic view of the business and meeting with those individuals on a regular basis, I can ensure each team's goals are factored into any decision we make.

Mike

Sales Manager

How has your career grown since starting at the company?

I've seen my contributions impact the course of the company through 2 rounds of funding. I began as an outbound SDR and helped shape our outreach strategy, then led in a team lead capacity. I was recently the first AAE to successfully be promoted from that role into an AE. I'm incredibly optimistic about Yotpo's growth & my own growth here.

Jennie

Account Executive

How do your team's ideas influence the company's direction?

To better understand what we need to change requires listening to our people. Whether it's additional management training or the implementation of CSM & Sales suggestions into product development, our best initiatives have come from the team.

Tomer

CEO & Co-Founder

What makes someone successful on your team?

I have found that sharing best practices and possessing a willingness to learn are key factors in determining one’s level of success. I am very conscious of my strengths and weaknesses, allowing me to know where I can help others as well as where they can help me improve creates a dynamic process of growth within the team structure.

David Mascarenhas

Sales Development Representative (Content Marketing Consultant)

What are Yotpo Perks + Benefits

Yotpo Benefits Overview

As a people-first company, Yotpo’s initiatives and programming are directly inspired by employee feedback. We conduct regular engagement surveys to understand how every Yotpo-ee feels about the company, culture, and their role. In response, our CEO now hosts a monthly roundtable, we created affinity groups such as Yotpo Cares and Women at Work and we launched an ongoing professional development series for both peers and managers. To further promote a people-first culture, Yotpo also provides the benefits that celebrate life: generous PTO, a kitchen filled with snacks, and summer flex-time! It’s important for us to not only provide great benefits, but also to focus on professional growth and happiness.

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Technically the beer is bottled, but it's free beer nonetheless.
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Each month, we host Yotpo Eats! The company caters lunch and it's the perfect excuse to step away from your desk, catch up with colleagues, and play 2 truths and a lie with new employees.
Happy Hours

Additional Perks + Benefits

Full Health, Dental & Vision (Health 100% covered). Continued Training. Beer, Wine & Whiskey. Flexible Spending Account (FSA). Coffee on Drip. Competitive Commissions. Pre-Tax Commuter Benefits. Massage Chair. Life Insurance. Yotpo Eats (Lunch as a company once per month). Employee Referral Program

More Jobs at Yotpo14 open jobs
All Jobs
Finance
HR
Marketing
Operations
Project Mgmt
Sales
Operations
new
New York
Sales
new
New York
Sales
new
New York
Finance
new
New York
Sales
new
New York
Project Mgmt
new
New York
Operations
new
New York
Operations
new
New York
Marketing
new
New York