Marketing Manager, Demand Generation
ABOUT VTS
VTS is changing the way that commercial real estate (CRE) is done - disrupting a $15 trillion dollar industry by becoming the modern operating system for CRE. We invented the category of leasing and asset management, which allows landlords and brokers to manage their entire leasing process to maximize revenue and performance. Our success shows in our numbers - we’ve grown 123% annually since 2013, and today we have over 10 billion square feet of commercial space managed on VTS, and we’ve expanded to ~200 employees globally. It’s an exciting time to join the VTS team as we continue to scale!
Our headquarters are in NYC, but we have hubs in other major US cities, Toronto, CA and London, UK.
Learn more at vts.com or @WeAreVTS
ABOUT THE ROLE
We’re looking for an up-and-coming marketing powerhouse to join our best-in-class Demand Generation team. As a Demand Generation Manager, you’ll support the revenue objectives of our North America and UK teams. You’ll craft and execute scalable marketing campaigns that drive engagement and generate new opportunities.
This role reports to the Senior Manager of Demand Generation and is an exciting opportunity for a rising star who’s passionate about marketing and looking to take their skills to the next level. You’ll work with a talented, collaborative team of marketers who are making a big impact at VTS and in the commercial real estate industry.
What You'll Do
- Develop quarterly and annual demand generation campaign plans to drive new leads and engagement within our target audience.
- Campaign creation, including emails, landing pages, and sales enablement materials to optimize campaign performance.
- Develop and optimize email nurture flows for various campaign objectives, including eBooks, field events, and sales collateral.
- Use A/B Testing, dynamic content, and more to optimize and measure performance of campaigns.
- Identify, recommend, and pursue new tactics to reach specific target markets in partnership with Demand Generation, Content and Sales teams.
- Measure, analyze and report on campaign performance.
About You
- 2+ years of B2B marketing experience — preferably in a performance marketing role at a growing SaaS organization
- Foundational knowledge of inbound and outbound marketing strategies
- Proven experience writing external-facing marketing content
- Familiarity with marketing automation tools (experience with Marketo and SFDC a plus)
- Ability to analyze data and turn it into an action-oriented story
- Excellent written and verbal communication skills
- Strong creative and critical thinking skills
- Collaborative and enjoys working in an energizing environment
- Passionate about growing a career in Marketing and a strong desire to become a key player of a team that operates at best-in-class levels.
We Take Care of you!
- Competitive compensation packages, including equity
- Great medical, vision, dental, and commuter benefits
- Fantastic location with easy walk to most major subway lines (Times SQ)
- Generous family policies
- Training and career development programs for everyone
- A company that embraces and celebrates diversity
- 401K plan
- Unlimited vacation policy
- Team lunches, company happy hours, ample snacks and drinks
VTS embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.
All your information will be kept confidential according to EEO guidelines.