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Amplify
A pioneer in K–12 education, Amplify is leading the way in next-generation curriculum and formative assessment.
Brooklyn, NY
Remote

Marketing Manager, ELA (Greater NYC Area, NY or Remote)

| Greater NYC Area | Remote
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A pioneer in K-12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products help teachers identify the targeted instruction students need to build a strong foundation in early reading and math. All of our programs provide educators with powerful tools that help them understand and respond to the needs of every student. Today, Amplify serves more than 10 million students in all 50 states. For more information, visit amplify.com.
Amplify is seeking an enthusiastic, results-driven Marketing Manager, ELA to join our team. The Marketing Manager, ELA will support product marketing initiatives for our middle school and high school ELA programs.
The Marketing Manager role helps shape the voice of the product and contributes to the growth of a loyal customer base by drafting the positioning, developing messaging, completing in-depth competitive analyses, enabling the sales team, and working with Growth Marketing to drive campaigns across channels (digital, print, events).
The ideal candidate makes data-based decisions, collaborates well, communicates and writes effectively, and prioritizes to meet the needs of competing demands. This role reports to the Director, Core ELA Marketing and works cross-functionally with Product, Marketing, and Sales colleagues.
Responsibilities of the Marketing Manager:
  • Assist in developing Go-to-Market (GTM) plans for Amplify ELA. Working closely with the Associate VP, Director, and cross-functional colleagues, this role will play a key role in building and executing comprehensive go-to-market plans for product launches and enhancements to help the sales team achieve revenue targets.
  • Act as the voice of the customer to inform product development and marketing strategy. This role will develop a deep understanding of customer purchasing behaviors for core ELA curriculum, market trends, and the competitive landscape, distilling the information for internal groups as needed and using it to inform product development roadmaps and marketing strategy.
  • Write and develop marketing collateral and sales resources. As part of the GTM plan, the marketing team supports the sales team in their efforts on the ground. This role will play a central role in the development of Amplify ELA materials to support the sales team. Examples include editing and writing one-pagers and long-form pieces (brochures, guides, FAQs), developing standardized pitch decks, distilling competitive research, creating product demos, and driving the development of other critical sales enablement tools.
  • Build deep product expertise. The Marketing Manager will understand the product deeply, keep abreast of product development, and serve as a resource to the sales team on the Amplify ELA product line, building up the expertise to answer questions to guide the sales team in their conversations with customers.
  • Develop print and digital sampling solutions. The Marketing Manager will contribute to the print and digital sampling strategy for Amplify ELA, creating and maintaining the Bill of Materials for sampling solutions such as stadium boxes and sample bags and supporting the Director, Core ELA Marketing in the development of digital and print reviewer materials.
  • Champion the product roadmap. The Marketing Manager will work cross-functionally with Product Managers to internalize, inform, and communicate the product roadmap, including supporting product launches and creating internal and external tools to translate the value of new product features and new editions to the sales team and prospects.
  • Partner with Growth Marketing to plan and execute marketing campaigns. The role will collaborate with the Growth Marketing team to drive Marketing Qualified Leads (MQLs) through acquisition channels, including playing a key role in setting campaign strategy and tactics, drafting creative content, and developing campaign copy (emails, landing pages, ads) for middle of funnel and bottom of funnel campaigns.
  • Maintain Amplify ELA product pages on Amplify.com and internal Sales Hub. The marketing team is responsible for making sure that we have the latest and greatest messaging and materials available on the website and for the sales team to use. The role will be responsible for making sure that the website and sales portal are up to date and continuously optimized.

Basic Qualifications of the Marketing Manager:
  • Bachelor's Degree or equivalent experience
  • 3+ years of marketing experience in education publishing or ed-tech
  • Experience writing and editing marketing materials
  • Experience coordinating and communicating between multiple stakeholders at varying levels of an organization
  • Experience conducting research and organizing findings

Preferred Qualifications of the Marketing Manager:
  • Prior success marketing middle school and/or high school programs, preferably core curriculum
  • Experience marketing products to schools and districts

What we offer:\n\nSalary is only one component of the Amplify Total Rewards package, which includes a lucrative 401(k) plan, incentive stock options, competitive health insurance and mental health options, basic life insurance, paid time off, parental leave, and access to best-in-class development programs. The gross salary range for this role is $75,000 - $95,000.
We celebrate diversity and are committed to creating an inclusive environment for all employees. To that end, we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
Amplify is an Equal Opportunity Employer of Minorities, Females, Protected Veterans and Individuals with Disabilities.
This position may be funded, in whole or in part, through American Recovery & Reinvestment Act funds.
Amplify Education, Inc. is an E-Verify participant.
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Where we are

We are Down Under the Manhattan Bridge Overpass (DUMBO). We are in one of the most-visited Brooklyn neighborhoods with iconic landmarks and photo ops

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
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    • IllustratorDesign
    • InVisionDesign
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    • JIRAManagement
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What are Amplify Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Unconscious bias training is mandatory for all onboarding employees and is just one part of our rich DEI programming.
Diversity manifesto
Diversity Employee Resource Groups
We have a variety of employee-led ERGs whose goal is to create a safe space for employees of all backgrounds and identities to find community and support in their personal and career development.
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
We offer Pet Insurance options through Nationwide.
Wellness Programs
We offer a premier subscription to CALM, an award-winning mindfulness app as well as health club discounts through our Employee Assistance Program with Aetna.
Mental Health Benefits
Mental Health benefits, including access to therapists, is available through our Employee Assistance Program. We also offer employees the opporutunity to complete Mental Health First Aid training.
Retirement & Stock Options Benefits
401(K)
All full time, part-time and temporary employees over the age of 21 are eligible to partiicpate in our Fidelity 401K and/or Roth 401K plan after 30 days of employment.
401(K) Matching
Amplify provides 100% match on first 1% of employee contributions and 50% match on the next 5%, with an annual maximum employer match of $3,000.
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Amplify does offer performance bonuses dependent upon the nature of your position .
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Amplify offers a backup childcare solution through Bright Horizons.
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Some Meals Provided
Happy Hours
Occassional Happy Hours during company functions.
Relocation Assistance
If an eligilbe employee is asked to relocate as part of their job, Amplify may reimburse them for reasonalbe expenses.
Home Office Stipend for Remote Employees
Fully remote employees, not assigned to an office, are eligible for internet reimbursement up to $40 per month.
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Paid industry certifications

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