Ro
Ro's mission is to revolutionize healthcare by building accessible, impactful, and trusted care that people want.
New York, NY

Consumer Insights, Marketing Manager

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About Ro

Ro is the healthcare technology company building a patient-centric healthcare system. Ro’s vertically integrated primary care platform powers a personalized, end-to-end healthcare experience from diagnosis, to delivery of medication, to ongoing care. With a nationwide provider network, in-home care API, and proprietary pharmacy distribution centers, Ro seamlessly connects telehealth, diagnostics, and pharmacy services to provide high-quality, affordable healthcare without the need for insurance. Since 2017, Ro has facilitated more than six million digital healthcare visits in nearly every county in the United States, including 98% of primary care deserts. Visit Ro.co for more information.

Ro was named #2 in Wellness on Fast Company’s 2019 list of the World’s Most Innovative Companies, listed by Inc. Magazine as a Best Place to Work in 2020, and earned its Great Place to Work Certification in 2020.


Ro is looking for a Consumer Insights, Marketing Manager to be a key player in launching and growing new category brands. Reporting to the Associate Director of Marketing Insights, this role will sit on the Marketing Strategy team and contribute to the development and application of consumer insights that lead to powerful go-to-market strategies. This role will be an integral part in creating foundational insights that represent the consumer and identify opportunities for the business.


Who are you? Great question. You are a strategic marketing insights guru with practical expertise in both qualitative and quantitative research methodologies. You are passionate about thinking and acting consumer-first and are eager to translate consumer intent as you partner cross-functionally. You’ve been a part of marketing teams in fast-paced environments and are not afraid to roll up your sleeves to deliver actionable consumer insights that inspire growth. You balance creative and analytical skills in a way that infuses consumer centricity into every aspect of marketing.

What You’ll Do:

  • Help drive a consumer-centric mindset at Ro by designing and executing quantitative and qualitative research to support the marketing organization and cross-functional teams.
  • Develop actionable consumer insights that inform effective consumer-centric marketing plans.
  • Contribute to the foundation of insights that drive future marketing strategies.
  • Collaborate with varying stakeholders across Ro to communicate a consistent message about the consumer.
  • Inspire teams through digestible consumer findings and effectively convey the story behind the data.
  • Manage key projects with agencies that maximize speed and outcomes.
  • Understand current trends, while also having an eye on long-term trends, that tell an insightful story about future consumers, and identify opportunities for growth.

What you’ll need to succeed in this role:

  • 5-7 years experience in Market Research and/or Consumer Insights department in CPG, Retail, Healthcare, or Market Research Vendor.
  • Demonstrated ability to build trust, effectively build partnerships and influence stakeholders.
  • Storytelling prowess–can easily integrate multiple data sources (including primary and secondary research, social media) into clear, actionable insights and stories.
  • Expertise in consumer research and analytical techniques, tools, software, and industry developments and their application to business challenges and opportunities.
  • An understanding or experience in both client-side and agency-side work.
  • The ability to walk in someone else’s shoes and an expressed interest and understanding of other people’s viewpoints. 
  • Motivated self-starter who takes initiative and thrives in a fast-moving, ever-changing, results-driven environment. 
  • Excellent presentation skills and communications abilities at all levels, both internally and externally to partners and other 3rd parties.
  • Willingness to jump in, as needed, to execute against time-sensitive projects.
  • Bachelor or Master’s degree in related field or equivalent professional experience.

We welcome qualified candidates of all races, creeds, genders, and sexuality to apply.


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What are Ro Perks + Benefits

Ro Benefits Overview

Ro provides holistic employee benefits that allow Ro’ers to live their best lives and do their best work. Ro is focused on creating a supportive, equitable, and enjoyable experience for employees from its onboarding programs, to performance and compensation practices, to parental leave policies, health benefits offerings and beyond.

Culture
Volunteer in local community
Ro offers employees two paid volunteer days per year of the employee’s choice.
Partners with nonprofits
Ro is a partner of Planned Parenthood, NY Fund for Public Health, and All Star Codes. Regularly scheduled events at Ro also often partner or offer donations to local and national organizations.
Open door policy
Team based strategic planning
Open office floor plan
Employee resource groups
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Ro hosts recurring diversity, equity and inclusion trainings for its employees and providers delivering care on its telehealth platform.
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
​​Ro supports and funds Employee Resource Groups, including: Asians of Ro, Black at Ro, LatinX at Ro, WoRo, and Ro Pride to foster inclusion and allyship within Ro and the external community.
Hiring practices that promote diversity
Ro has designed and implemented a DEI hiring plan, with a special focus on the rapidly growing tech and engineering teams.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Ro provides the options for full time employees to elect Healthcare and/or Dependent-care Flexible Spending Accounts.
Disability insurance
Full time employees receive Short Term Disability and Long Term Disability coverage.
Dental insurance
Ro offers two dental plan options, which both include the flexibility to see any dentist or specialist In or Out-of-Network.
Vision insurance
Ro offers a vision plan with flexibility to see any optometrist or specialist In or Out-of-Network.
Health insurance
Ro offers four medical plan options for employees to choose from upon hire, as well as fertility benefits through Carrot as well as a free One Medical Membership.
Life insurance
Full time employees receive Life Insurance at no cost, designed to provide protection for the employee and their family.
Pet insurance
We offer access to affordable pet insurance so that you can get your pet the best care. And our NYHQ office is pet friendly, so we look forward to meeting new furry Ro’ers too!
Wellness programs
Ro’s benefits program offers access to mental health support platforms Headspace and Modern Health as well as virtual fitness classes through Gympass.
Mental health benefits
Ro has partnered with Modern Health to provide mental wellness support options such as counseling, therapy, and community sessions.
Transgender health care benefits
Abortion travel benefits
Financial & Retirement
401(K)
401(K) matching
Ro’s 401(K) program includes a generous match of 100% match up to 4% contribution rate.
Company equity
Charitable contribution matching
Ro’s Donation Matching Program matches 100% of donations made by Ro’ers to eligible non-profits to encourage and further support Ro'ers making charitable donations to the causes they care most abo
Child Care & Parental Leave Benefits
Generous parental leave
Ro provides full-time employees with 16-weeks of 100% paid parental leave surrounding the arrival of an employee’s newborn or newly adopted child.
Family medical leave
Adoption Assistance
Ro also offers a $20,000 lifetime maximum stipend through Carrot which can be used towards fertility, adoption or surrogacy services.
Return-to-work program post parental leave
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Ro offers two days of paid Ro’Bono Time per year for Ro’ers to spend volunteering with an organization of your choice.
Paid holidays
Paid sick days
Company-wide vacation
The pace and expectations at Ro are high (we’re working to transform healthcare after all!). We offer four company-wide days off to unplug, take a breather and do something that helps you recharge.
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Fitness stipend
Ro offers a monthly Wellness stipend for employees which can be used towards the fitness activity of their choice.
Mother's room
Professional Development Benefits
Promote from within
Continuing education stipend
Ro offers a $200 learning and development stipend for Ro’ers to pursue their personal and professional interests.

Additional Perks + Benefits

Ro is always listening to its employees to learn how to best improve or expand on its benefits programs, company practices, professional development, and community initiatives. Employee feedback has shaped many of the benefits, such the company’s remote work policies, wellbeing perks and CSR program.

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