As part of the Alibaba Group family of companies, OpenSky Inc.  is Alibaba Group’s North America operating team for cross-border B2B initiatives. We are empowering modern global trade for small- and medium-sized enterprises (SMEs). As the Marketing Manager, you would lead the marketing strategy (with initial focus on acquisition) that takes Alibaba.com into its next chapter: a global end-to-end platform to connect business buyers and sellers.

Together we are transforming the leader in a $600bn market into a new multi-trillion dollar global commerce ecosystem. Jack Ma has been quoted publicly describing his vision of empowering small businesses to thrive by providing efficient access to all markets. By joining us, you will be at the front of this endeavor for the world’s SMEs.
 

Responsibilities include:

• Developing marketing strategy to meet the growth aspirations of the North America operating business including acquisition for a two sided marketplace (e.g., sellers and buyers)
• Understanding business goals, synthesizing market data and customer research, and delivering well-scoped, bold and effective strategic marketing plans
• Setting KPIs and manage marketing budget for acquisition. Ensuring consistent brand communication across all programs and activities
• Working closely with North America Sales and Marketing groups to define and execute the acquisition marketing plan
• Creating plan to advise Alibaba.com marketplace sellers on how to acquire potential buyers
• Establishing cross-border relationships with an international operating team (primarily based in Hangzhou, China), engendering trust via strategic clarity, exemplary performance, and a relentless focus on delivering strategically-significant results
• Communicating goals and plans clearly and effectively, eliciting useful feedback, creating enthusiasm, and getting buy-in from stakeholders distributed across multiple organizations

Desired Qualifications:

• 5+ years of quantified marketing with demonstrated results, paid social optimization, email marketing, brand/product marketing, communications, acquisition marketing experience.
• Bachelor’s degree required; MBA is a plus
• Experience in SMB marketing and dual-sided marketplaces a major plus. Bonus points for any import/export or cross-border trade experience.
• You have experience leading, partnering, and influencing cross-functional + cross-market teams and working with the most innovative agency partners
• You are a creative thinker/doer with a passion for solving the toughest problems in a way that are mutually beneficial for the Alibaba.com user and Alibaba Group as a company
• Deep understanding of marketing attribution modeling, as well as a core understanding of how different marketing channels complement each other
• Highly organized, attentive to detail, ability to manage, and drive scalable and repeatable processes
• Very strong execution skills and ability to drive tight project management
• Ability to research and stay ahead of industry trends and share findings with internal stakeholders