Marketing Manager, Lead Generation B2B at Talkspace

| Greater NYC Area | Remote
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Our mission at Talkspace is to make therapy affordable and accessible to everyone. To get there, we need exceptionally talented, bright, and driven people.

The Talkspace enterprise business is a fast-growing area of the company tasked with expanding access to care through institutional buyers who can provide Talkspace as a no/low-cost benefit to employees, health plan members and students. We are currently seeking a marketing manager to oversee lead engagement and account-based marketing efforts to increase our lead-to-sales opportunity conversions.

The ideal applicant will be a creative and data-oriented problem solver with 2-3 years’ experience nurturing leads through marketing automation workflows and partnering with sales to design custom communication strategies for target accounts. Experience in B2B SaaS marketing, especially for tech or health and wellness, is preferred. We are looking for someone who wants to bring their talents into a “for purpose” space. To work at Talkspace, you need to be as passionate as we are about our work, and excited to partner with us to achieve our mission of bringing quality mental healthcare to all.

About This Role

  • Lead engagement:
    • Oversee marketing automation workflows, including series design, content/creative, measurement and optimization to keep Talkspace’s B2B value proposition top-of-mind leading up to the prospect’s buying cycle.
  • Database management:
    • Oversee marketing lead database and analyze/optimize lead qualification processes to identify and hand-off sales ready leads.
  • Strategic Planning:
    • Translate business objectives into effective communication and content recommendations that will build a more consistent level of sales-ready leads throughout the year.
  • Account-based marketing:
    • Support custom marketing programs on behalf of Sales to network and open opportunities with strategically identified accounts.
  • Sales alignment:
    • Maintain open communication with the sales team to ensure all members are up-to-date with the latest marketing content campaigns and initiatives.


About You

  • Bachelor’s degree required
  • 2-3 years’ experience running B2B lead nurture/engagement campaigns through marketing automation platforms
  • Previous experience in a B2B SaaS company, with understanding of the marketing lifecycle stages and sales funnel
  • Previous experience working alongside sales, product, customer success team
  • Experience with CRM and marketing automation software (e.g. Salesforce & Hubspot) required
  • Exceptional organizational, collaboration and communication skills
  • Strong storytelling, writing and editing skills
  • Strong quantitative analytical skills and attention to detail
  • At ease with ambiguity

BONUS Points

  • Experience in B2B marketing, especially for tech or health and wellness, is preferred
  • Familiarity with SEO principles
  • Experience (or strong interest) in working in a fast-paced environment


Why Talkspace?

Because we are on a mission to make the world a better place. Our focus to help people feel happy starts at Talkspace, where we connect and collaborate. Fun company-wide events, happy hours, wellness perks, flex PTO, access to Talkspace products, and competitive benefits are just some of the ways we make Talkspace a great place to work. Do you want to save the world? Come join us!


Talkspace welcomes and celebrates talent from all backgrounds, perspectives, and walks of life to foster an innovative and diverse workforce. We strongly encourage you to apply even if you don’t meet every qualification. Come as you are and learn about the exciting opportunities on our team.

Individuals seeking employment at Talkspace are considered without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.

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Technology we use

  • Engineering
  • Product
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • ZendFrameworks
    • React NativeFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • SketchDesign
    • JIRAManagement


During COVID we've decided to go remote to support Talkspacers. At least thru 2020, we are officially committed to WFH.

What are Talkspace Perks + Benefits

Daily sync
Open door policy
Pair programming
Mean gender pay gap below 10%
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Free Talkspace and Monthly Wellness Stipend
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Dependant on the role.
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
With options for remote work when needed.
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Some Meals Provided
Happy Hours
Pet Friendly
Bring your pet to your next Zoom meeting!
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
Continuing Education stipend
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