Marketing Manager, Supplier Business Unit (Remote)

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SevenFifty’s Lifecycle Marketing Manager will play a critical role in driving the product marketing and demand generation efforts to help wineries, breweries, distilleries, and importers utilize the most innovative technology connecting the entire beverage alcohol supply chain.

You’ll work cross-functionally with key partners in product management, sales,  and customer support to drive targeted marketing initiatives from inception to execution and optimization. You’ll support the full product lifecycle, heavily focusing on lead generation to support a growing sales team, as well as on post-sales engagement and customer retention. 

You’ll bring your experience defining and optimizing lifecycle journeys and will roll up your sleeves to flex your unique blend of skills—sound strategic vision, creative campaign execution, and digital marketing know-how—as you set the strategy and produce customer-centric campaigns. If you love leading the charge to proactively drive results with creative marketing solutions and have experience in product marketing and/or sales enablement, this role is for you. This person can be located anywhere in the U.S.

What you’ll do:

  • Define and optimize the lifecycle journey for our Supplier business line.
  • Lead projects from ideation to execution to measurement and optimization.
  • Execute lead generation and SQL conversion strategies, owning the lead conversion funnel to support a growing sales team.
  • Strategize and execute customer engagement and retention campaigns in collaboration with the customer success team.
  • Develop creative email, webinar, and digital marketing campaigns using tools like HubSpot and AppCues.
  • Develop reports and conduct analysis to measure program effectiveness and then present your results internally. 
  • Continuously improve on results through your passion for using data to inform and experiment. 
  • Understand the needs of our customers and sales team, leading the charge on testing, iterating, and thinking out of the box to produce highly engaging programs and lead generation opportunities. 
  • Monitor key metrics and guide our team to continuously improve our lead conversions, customer engagement levels, and retention rates.

What you’ll have:

  • 2 to 5 years of demand generation or product marketing experience in a B2B SaaS environment.
  • A strong understanding of how to evaluate and influence the customer journey via marketing messaging and tools.
  • Significant experience with CRM, automation, and marketing technology tools and systems like Hubspot, Salesforce, and Intercom.
  • Experience using project management tools like Asana
  • A love for analytics and a proven track record of using data to improve marketing programs. (You should be comfortable with A/B testing and be able to analyze results using basic statistics principles.)
  • Deep knowledge of best practices for lead nurture, engagement, and retention campaigns.

Useful (but not necessary):

  • Experience identifying and evolving customer segments with targeted campaigns
  • Experience developing customer personas
  • Past ownership of key messages and value props for a product line
  • Drinks industry/hospitality experience

What you do not need:

  • A college degree.
  • A high GPA or SAT score.
  • An address in or around New York City. 
  • A car, phone, or any equipment – we’ll provide a computer and Zoom account.
  • To drink alcohol! Many of our colleagues do not.

We are:

...90-ish people and growing fast.
...doing our best to make a difference. Read more here
...former hospitality professionals and start-up veterans.
...distributed; we work entirely remotely and gather together a few times each year.
...social! We meet for team weeks, wine tastings, and lunch n’ learn sessions.
...eaters and drinkers who love to discuss food and beverage.
...changing an industry. Read more here.
...A Built-in NY Best Place to Work 2021!

Find out what it's like to work at Sevenfifty here.

Perks & benefits:

  • 100% paid individual medical, dental, and vision via Justworks and Aetna.
  • Meaningful equity in an industry-changing organization.
  • Unlimited vacation to rest and recover.
  • Flexibility to work where you want, so long as you’re meeting your goals.

Our values:

  • Light the way: Inspire others with your vision for success.
  • Open the door: Ask, listen, and empower others.
  • Stir it up: Embrace experimentation and bring new ideas to life.
  • Keep the glass full: Do more than is expected, for yourself and for others.
  • Respect the craft: Commit to excellence and integrity in your work.

We are an equal opportunity employer. What does that mean at SevenFifty? We:

  • Give each team member an equal opportunity to develop and grow into a leadership role.
  • Acknowledge our shortcomings and try to do improve our company and our industry.
  • Elevate BIPOC voices in our industry publication, SevenFifty Daily
  • Do not discriminate against candidates or employees on the basis of race, religion, color, national origin, gender, sexual orientation, marital status, veteran status, disability status, or socioeconomic status. 
  • Have regular, sometimes awkward, conversations about diversity, equity, and inclusion in our employee resource group, SevenFifty Community.
  • Are honest and recognize that our company isn’t as diverse as it should be. We’re trying to change that. 
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • RubyLanguages
    • ReactLibraries
    • Backbone.jsFrameworks
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • IllustratorDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • HubSpotCRM

Location

We are a remote company, working from our homes or on the road. We gather a few times each year as a full company to have fun, learn, and collaborate

An Insider's view of SevenFifty

What’s the vibe like in the office?

Anyone who has worked in restaurants knows that there's a specific kind of comradery, not to mention a sense of humor, that comes out of that environment. What I like about SevenFifty is that we share some of that sensibility. We work hard, we support each other, we like to have fun, and we have an appreciation for the industry we serve!

Jacob

Engineer

What projects are you most excited about?

I enjoy the consistency in my colleagues and what they teach me on a daily basis. There are always unforeseen challenges on the support side, but when you have a great team to help you, those challenges turn into things you look forward to solving. There’s always something to new to learn — that’s one of the reasons I enjoy working at SevenFifty.

Marcus

Customer Support Specialist

How has your career grown since starting at the company?

We are modernizing an antiquated industry with technology by providing efficiencies that free-up the supply chain and enhance human relationships in a $50 billion space. I am fortunate to work with people that are at the top of their respective skillset (marketing, data analysis, engineering, journalism) and have a damn good time doing it.

Melissa

Sales Manager, Supplier Platform

How do you make yourself accessible to the rest of the team?

As a remote company, we work really hard to find ways to connect with our team. We hold office hours; run monthly "Ask Me Anything" sessions on a range of topics (our industry, equity); gather for an All-Hands meeting each month; do small group sessions on topics like mental health in the workplace; have our ERG "SF Community."

Erin

Vice President, People Operations

How do you make yourself accessible to the rest of the team?

I work remotely in North Carolina, but I'm more connected to my teammates at SevenFifty than I've been to former coworkers with whom I've shared an office. I'm accessible throughout the day on slack and Zoom, and we meet monthly during all-hands + in-person at team week.

Matt

Business Development

What are SevenFifty Perks + Benefits

SevenFifty Benefits Overview

We're creating a community for our customers and colleagues and we'd love for you to join us.

We are low-ego, flexible, and we trust our team to make the right decisions for the company. We're constantly improving how we do things and welcome feedback regularly from employees.

Culture
Friends outside of work
Intracompany committees
We created an employee resource group, SevenFifty Community, to discuss and improve our DEI initiatives.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Diversity
Dedicated Diversity/Inclusion Staff
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
The central hub for our ERGs is SevenFifty Community. We meet monthly, produce newsletters and resource guides, and plan ERG-inspired events for the company. (ERGs: LGBTQ+, AAPI, Parents & more!)
Hiring Practices that Promote Diversity
We’ve established DEI hiring goals; re-confirmed objectivity in our interview scorecards; volunteer with #hireblack; find candidates on Jopwell & DEI sites. We’re dedicated to opening the door.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
SevenFifty covers 100% of most dental plans offered from Aetna via JustWorks, our payroll and benefits provider.
Vision Benefits
SevenFifty covers 100% of most vision plans offered from Aetna via JustWorks, our payroll and benefits provider.
Health Insurance Benefits
SevenFifty covers 100% of most health plans for our employees, offered from Aetna via JustWorks, our payroll and benefits provider.
Wellness Programs
We're big on holistic wellness at SevenFifty. Two examples: bi-weekly meditation sessions and an earnest and open approach to sharing mental health resources.
Team workouts
Pre-Covid we took classes together in person, but we've pivoted to having teammates lead a variety of workouts (HIIT, dance, and stretching) on Zoom for our coworkers.
Mental Health Benefits
We work with Justworks, who partners with Talkspace.
Retirement & Stock Options Benefits
401(K)
Company Equity
Employee Stock Purchase Plan
We offer all new employees equity in the company.
Match charitable contributions
SevenFifty matched all donations to racial justice organizations for the month of June 2020.
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
We're developing our policy around Paid Volunteer Time, but we're starting with Election Day 2020 being a company holiday and are excited for our ERGs to implement more volunteer opportunities.
Paid Holidays
Paid Sick Days
We cover an unlimited number of sick or personal days.
Perks & Discounts
Casual Dress
Commuter Benefits
ConnectYourCare via Justworks
Company Outings
Happy Hours
Pet Friendly
We're a fully remote company and love all our dogs, cats, and other animal best friends. Take a lunchtime walk with Fido or a work break to get Mrs. Whiskers to the vet.
Home Office Stipend for Remote Employees
We provide all employees with a computer, monitor, keyboard, mouse, and other necessary accessories to set up their home office. We work with Zoom, Slack, etc. to maximize remote work productivity.
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
We host peer-led Lunch & Learns about 2x/month. Most are industry-based but we love doing deep dives on shared hobbies, too.
Cross functional training encouraged
Promote from within
Time allotted for learning
We offer a professional wine certification course via WSET.
Online course subscriptions available
Paid industry certifications
We offer WSET certifications for all employees.

Additional Perks + Benefits

We're constantly evolving what we offer team members based on the ongoing feedback we receive in our quarterly engagement surveys. We do monthly lunch n' learns and allow managers to ask for education budgets for their teams.

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