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Marketing Manager

| Greater NYC Area

Do you love working across multiple marketing disciplines? Can you speak email, partnerships, content, design, and strategy? Have you built these functions for a B2B company before? If so, we need you on our team!

Every year, 45M Americans move from one home to another. Updater’s mission is to make the moving process more streamlined and efficient for all 45M of them.

We’re seeking an experienced Marketing Manager to create and implement B2B marketing programs that drive sales initiatives through email, search, partnerships and social channels. Many tech companies have marketers that specialize in each of these channels, but we’re looking for a “full stack” digital marketer who can span across these channels, testing new strategies that you believe will scale and move the needle beyond Updater’s current strategy.

Your main responsibilities will include leveraging email campaigns as powerful lead generation and client communication tools, fulfilling activities related to pre-existing partnerships (including email campaigns, webinars, and advertising), and developing fully-integrated marketing programs or “campaigns-in-a-box” that can scale with the business.

You’ll need a willingness to be flexible, a proactive nature and entrepreneurial spirit, and the keen instinct to de-prioritize things that do not have a direct impact on growth. A strong technical understanding of marketing systems is required.

What You'll Be Doing

  • Lead the development, monitoring, and optimization of all email marketing including design, execution, and post-send reporting
  • Develop strategy for nurture campaigns that drive leads to take action
  • Maintain positive and productive relationships with partners, managing partner marketing communications and supporting partner marketing strategies and campaigns.
  • Generate new partnership ideas across business verticals, with a passion and precise understanding of the Updater brand and all of its products and capabilities.
  • Identifying and researching new marketing opportunities for Updater
  • And much more!

What We Expect From You

  • Minimum 5 years of relevant marketing experience creating successful brands and B2B marketing/sales programs – startup experience a plus!
  • BA/BS degree or equivalent
  • Strong business/copywriting skills – there is a heavy amount of writing required
  • Proficiency in marketing automation systems and CRMs, particularly Marketo and Salesforce
  • Comfortable with learning new technologies
  • Self-starter mentality, fierce organizational skills, and a sense of humor

About Updater

Updater makes moving easier for the 17 million households that relocate every year in the US. With Updater, users seamlessly transfer utilities, update accounts and records, forward mail, and much more. Hundreds of the most prominent real estate companies in the US (from real estate brokerages to multifamily and relocation companies) rely on Updater’s real estate products to save clients hours with a branded and personalized Updater moving experience.

Headquartered in New York City, Updater has raised nearly $100 million from leading investors, including SoftBank Capital, IA Ventures, Commerce Ventures, Second Century Ventures (the strategic investment arm of the National Association of Realtors®), and more. Updater ranked #3 on Crain's 2016 Best Places to Work in NYC, ranking as the highest rated tech company on the list. For more information, please visit www.updater.com.

Updater is proud to be an equal opportunity employer and will consider all qualified applicants regardless of color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, actual or presumed belonging to an ethnic group, or any other legally protected status. If you have a disability or special need that requires accommodation, please let us know.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • ReduxLibraries
    • WebpackLibraries
    • BabelLibraries
    • DockerLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • KoaFrameworks
    • Web ComponentsFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • AWSDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • OptimizelyAnalytics
    • Pivotal TrackerManagement
    • SquarespaceCMS
    • IntercomCRM
    • SalesforceCRM
    • IntercomEmail
    • MarketoEmail
    • MarketoLead Gen

Location

Union Square is the core neighborhood for tech in New York City. We love that it's a transportation hub and filled with delicious lunch options!

An Insider's view of Updater

What's something quirky about your company?

We love onesies and the Backstreet Boys!

Sam B.

Success Manager

What's the biggest problem your team is solving?

Lack of squeaky toys. Definitely need more squeaky toys.

Ollie R.

Pupdater

What does career growth look like on your team?

Employees participate in professional development programs including DiSC exercises and individualized growth plans that focus on goals, initiative, expertise, and teamwork (GIFT).

Lindsey D.

VP, People

What unique initiatives do you have that encourage innovation?

One of my jobs is to leverage technology through the entire company. Our philosophy is to scale through technology vs. throwing bodies at the problem.

Ryan H.

CTO/COO

What makes someone successful on your team?

For engineers, come ready to explain what the problems your proposed solution fixes. Be really pragmatic about what it is that you’re trying to contribute.

Blue T.

Director of Services Engineering

What are Updater Perks + Benefits

Updater Benefits Overview

Updater offers Health Insurance, Dental Insurance, and Vision Insurance through Aetna and all are 100% covered by Updater. We also offer Flexible Spending Accounts (FSA), company equity, and a company culture that paves the way for more innovative perks as we grow!

Updater goes above and beyond to make our offices feel like second homes. Employees receive unlimited PTO from their first day on the job, a fully-stocked kitchen at all times, and a support system of encouraging teammates every day. Updater is also known for its regular surprises. From pop-up marching bands to Updaterversary celebrations to “10 days of surprises” for hitting a big milestone, the Updater team keeps curiosity alive and subscribes to the art of surprise.

We take pride in Updater’s transparent environment. Our CEO and team leaders host a full-team meeting weekly to keep employees in the loop and on the same page. We find that being trusted with crucial information and being owners in the company (all employees receive stock options) pushes our team harder to achieve our goals.

Updater also sponsors tons of social events to foster relationships: happy hours, team meals, book club, company trips, ping pong tournaments, and more. Many studies have shown that when employees have friends at work, they’re more productive and performance improves. Updater’s work environment is one where people feel impactful and invested, and where passion and creativity drive innovation. With honest leadership and exceptional teamwork, Updater always goes the extra mile to create an exceptional work and life experience.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
We’ve partnered with BenefitWallet to offer a seamless FSA experience, allowing you to allocate pre-tax dollars to spend on qualifying health expenses.
Dental Benefits
Our individual dental insurance plan through Aetna is 100% covered by Updater.
Vision Benefits
Our individual vision insurance plan through Aetna is 100% covered by Updater.
Health Insurance Benefits
We offer a range of healthcare plans with 100% company paid options available.
Retirement & Stock Options Benefits
Company Equity
We offer company equity to all full-time positions over a four-year vesting period.
Child Care & Parental Leave Benefits
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Our vacation policy is flexible!
Paid Volunteer Time
We encourage employees to give back with paid volunteer time through our company-organized volunteer activities.
Paid Holidays
We offer all employees paid time off to observe all major holidays within our calendar year.
Perks & Discounts
Beer on Tap
We have beer on tap from local brews at all times and the team gets to choose/vote on the options.
Casual Dress
We want you to feel comfortable and to be your best self when you come to Updater. Wear anything appropriate, but be sure to look your best and professional for our partners.
Commuter Benefits
We provide pre-tax commuter benefits for all full-time employees to pay for mass transit expenses, such as metro, train, bus and carpooling/ridesharing.
Company Outings
We have company-wide annual holiday parties, summer/winter events for all full-time employees, all-hands strategy days 3x per year, among other team-specific outings.
Game Room
We have a dedicated game/arcade area with ping pong, foosball, board games, video games, puzzles, karaoke and more, for all employees to use whenever they need a break!
Stocked Kitchen
We have a fully-stocked kitchen with unlimited snacks, fruits, coffee, tea, and La Croix (our favorite). We also take ongoing requests too!
Some Meals Provided
Monday breakfasts, Friday lunches, and a few surprises every now and then.
Happy Hours
Various happy hours throughout the year to celebrate our accomplishments and build friendships.
Pet Friendly
Our Pupdaters are the cutest dogs in NYC! Check them out on our "Meet the Team" webpage.
Recreational Clubs
Updater team members have created many clubs based on interest, including sports, book clubs, puzzle clubs, girls' nights, motorcycle enthusiasts, and more!
Fitness Subsidies
Every employee is given a wellness subsidy, and they can choose to invest this subsidy on their fitness goals, mental health, or professional growth — through whatever method they’d like.
Professional Development Benefits
Job Training & Conferences
We partner with LifeLabs to provide company-wide and manager workshops throughout the year.

Additional Perks + Benefits

Ownership in company – equity packages for all employees.
Catered meals – Monday breakfasts, Friday lunches, and a few surprise ones every now and then.
Health and wellness perks – burn calories, take a course, fuel your brain with a health and wellness stipend.
Company offsites – all-hands strategy days 3x per year.
Charitable activities – 5Ks, food drives, charity comedy shows, and more.
Onesie Days – yes, the pajama kind
Regular surprises – previous surprises include massages, a marching band, smoothie bars, and more!

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