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Marketing Manager

| Greater NYC Area

Stash is a digital-first financial services company committed to making saving and investing accessible to everyone. By breaking down barriers and building transparent, technology-driven products, we help the 99% build smarter financial habits so they can confidently save more, grow wealth, and enjoy life.

The Stash Marketing Team is looking for Marketing Manager to help develop and execute messaging and campaigns focused on engagement, retention and product marketing for our upcoming banking and saving related products. This hire will report to the Director of Marketing, and will work closely with the broader marketing team and product managers. He/she will help craft strategies to drive rapid product and feature adoption, as well as ongoing usage and engagement. The Marketing Manager will lead CRM campaign development and production, measurement and learning plans, and tactical campaign execution.

Our ideal candidate is motivated by hitting and exceeding aggressive KPI’s, has demonstrated success owning multichannel campaigns in B2C organizations, and has implemented testing plans and segmentation strategies. If you have superior attention to detail, great communication skills (both verbal and written), and are excited to drive product growth, from strategy through execution - Stash is looking for you!

What you'll do:

  • Partner with Product leads on marketing efforts related to product enrollment/registration, feature releases, cross selling and usage for Stash banking and savings products
  • Forecast and track metrics against key products
  • Develop CRM strategies for banking and savings products. Communications include prospecting streams, product onboarding, full lifecycle messaging and reactivation efforts
  • Create messaging plans and execute campaigns across a variety of different channels including - email, push notifications, in-app messaging, and in-app content
  • Manage production timelines and execute deployment of all outbound messaging related to products you are aligned to
  • Prepare regular marketing reports that analyze and summarize the performance of campaigns - overall and on segment level
  • Develop segmentation and targeted messaging strategies and implement across channels
  • Collaborate across Marketing, Product and Data to implement A/B tests and analyze results and continuously optimize messaging content, frequency and cadence to maximize engagement and LTV
  • Contribute to a team culture of testing, optimizing, and continually improving 
  • Work with Director to ideate promotions and create campaign calendar for member acquisition, adoption and usage of specific products, coordinating across departments - Compliance, Acquisition, Product and Operations
  • Conduct and leverage market research, competitive analysis and audience insights to think creatively about segmentation, targeting and customizing experiences within appropriate channels and messages

What we're looking for:

  • 4-6 years of B2C digital marketing experience 
  • Experience working with HTML email templates
  • Experience in developing and deploying email and in-app campaigns via CRM tools
  • Superior attention to detail
  • Proficient in Excel and comfortable working with data to analyze performance and lift
  • A desire to learn new things and constantly improve
  • Master of organization
  • Creative thinking and ability to thrive in a small team, in a fast-paced startup environment
  • Knowledge of Braze a plus
  • Writing experience, with a flawless command of spelling and grammar conventions

Gold Stars

  • Experience working at a financial (banking) institution

*No recruiters, please

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SwiftLanguages
    • iOSLanguages
    • AndroidLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • PlayFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • OptimizelyAnalytics
    • LookerAnalytics
    • InVisionDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • MailChimpEmail
    • MandrillEmail

Location

500 7th Ave, New York , NY 10018

What are Stash Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies

Additional Perks + Benefits

Flexible Work Schedule and Work/Life Balance. Learning & Development Stipend. Team Building Events and Activities. Demos, Drinks & Data every Thursday followed by Happy Hour. Stocked Fridge (food, snacks, drinks) Beer & Cold Brew on Tap. Catered Lunch on Fridays. Bi-weekly Stash Labs! (Work on passion projects for the day). 4 X Family-Friendly Health Insurance Plans Starting at $ 4.90 per month (Empire Blue Cross Blue Shield). Flexible Spending Account (FSA). 2 X Family-Friendly Dental Insurance Plans Starting at $ .39 per month (Guardian). 1 X Family-Friendly Vision Insurance Plan Starting at $ .04 per month (VSP). Short-term disability, long-term disability (60% of salary up to $12K/month), and basic life insurance ($50k).

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