Marketing Manager

| Greater NYC Area
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Marketing Manager Job Description


Signpost, the provider of the leading SaaS platform for local business owners to get new reviews and more revenue, is looking for a creative and resourceful Marketing Manager to join the team. As Signpost’s Marketing Manager, you will generate and cultivate marketing leads through a mix of email, social media, and digital marketing tactics. You will be responsible for executing marketing campaigns that convert prospects to qualified leads and new sales of Signpost’s products. 


As a core member of the team, the Marketing Manager will work cross-functionally to develop key business insights, improve our processes, and be an integral part of Signpost’s data-driven culture. This is a great opportunity to join an innovative technology company and have a massive impact on its growth.


Responsibilities

  • Generate warm leads for Signpost’s 100+ member sales team with email marketing
    • Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
    • Segment email lists based on attributes and behaviors like past email engagement and website interactions.
    • Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
    • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
    • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
  • Lead a paid media initiative with the potential to transform Signpost’s go-to-market
    • Manage the strategy and setup of all paid campaigns.
    • Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
    • Help research and test partnerships with new vendors to expand our reach and lower cost-per-acquisition.
    • Collaborate to maintain a consistent brand voice and message across all paid programs.
    • Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
  • Craft landing pages and lead generation forms for Signpost’s content and resources to distribute through relevant paid programs.
  • Optimize our marketing automation and lead nurturing processes through email, content, and social channels.


Requirements

To be successful as the Signpost’s Marketing Manager, you will be action-oriented while being mindful of the broader strategy driving execution. You will act like an owner, rolling up your sleeves to get the job done while constantly suggesting and implementing innovations that improve results.


Other requirements are:


  • BA/BS or equivalent working experience.
  • Knowledge of paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Twitter, LinkedIn)
  • Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis.
  • Proficiency with marketing automation systems (like Marketo, Pardot, or HubSpot) and integrating those systems with other technologies is preferred
  • Ability to manage multiple projects at the same time in a fast-paced environment.
  • Technically capable, excellent communicator, and a desire to improve processes.

About Signpost

Named one of America's Most Promising Companies by Forbes, Signpost is backed by HighBar Partners, Spark Capital, Google Ventures, OpenView Venture Partners, Scout Ventures and a group of angel investors including Jason Calacanis. The company is headquartered in New York City with locations in Austin and Denver. 

Learn more at www.signpost.com.

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Location

Our company is in a trendy area with plenty of bars and restaurants. Plus the office is easy to get to with various train and bus stops close by.

What are Signpost Perks + Benefits

Signpost Benefits Overview

Great Team Culture
Fun Happy Hours
Playing ping pong (preferably possessing a fierce need to win)
Flexible Vacation/ Time Off Policy
Weekly Catered Breakfast
We believe a healthy employee is a happy employee! Signpost offers competitive health, dental, and vision benefits for both employees and their dependents
Stock options

Culture
Eat lunch together
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Employee Stock Purchase Plan
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Acme Co. hosts company outings Quarterly.
Happy Hours
Happy hours are hosted Once per month.
Professional Development Benefits
Lunch and learns
Signpost hosts lunch and learn meetings once per quarter.
Mentorship program
Our mentorship program includes 1-to-1 program.
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